Super IC Marketer, HealthLeap AI

• Experience in account-based marketing, content marketing, customer marketing, product marketing, demand generation, or revenue operations
• Experience marketing to health systems, life sciences, healthcare buyers, or complex business-to-business buying committees
• Salesforce, sequencing tool, and attribution experience
• Strong writing and content judgment
• Experience creating customer proof, case studies, sales collateral, and persona-specific campaigns
• Comfort working with founders, customers, sales, and outside vendors
• AI fluency for research, drafting, content repurposing, and sales asset production

Desirable

• HealthLeap is hiring an Account-Based Marketing and Content Marketing Lead to build the buying committee at target accounts and arm champions with the proof they need to win internally
• You will own account intelligence, digital presence and engagement, customer proof, sales collateral, public relations, founder content, and marketing operations
• The job is not to make more content. The job is to help the right stakeholders engage, equip sales with the right proof, and help active opportunities move forward
• Account intelligence and ABM: Build and maintain account research, buying-committee maps, target-account segmentation, buyer personas, account pre-reads, and trigger tracking such as leadership changes, quality pressure, capacity issues, financial pressure, and relevant technology activity
• Demand generation and digital engagement: Run ABM programs, inbound and outbound campaigns, email nurture, landing pages, paid/search/social experiments, LinkedIn distribution, newsletters, and website conversion work
• Content and customer proof: Own the content calendar and produce blogs, white papers, eBooks, case studies, customer stories, proof points, videos, webinars, and reusable proof assets
• Sales enablement: Create sales presentations, one-pagers, ROI calculators, competitive battlecards, discovery guides, demo support, talk tracks, proposal support, and sales training materials
• PR and communications: Own press releases, media and analyst relations, industry awards, company announcements, crisis-communications support, founder social, and speaking-submission planning
• Marketing operations: Own CRM hygiene, marketing automation workflows, lead routing, dashboards, attribution, funnel performance reporting, and marketing-contribution analysis
• Partner and customer marketing support: Create partner enablement materials and co-marketing content; support retention and upsell campaigns with proof and customer-facing materials
• Event support, not event ownership: Create event messaging, webinar programming, speaker-submission content, and event materials. The Event Marketing Lead owns live-event logistics, sponsorship execution, meetings, and event ROI