Lead Product Marketing Manager, Workiva
Growth Solutions
$133-214k
+ Discretionary bonus typically paid annually + Restricted Stock Units
Minimum of 25% travel
Business data platform
Posted today
Business data platform
1001+ employees
Posted today
$133-214k
+ Discretionary bonus typically paid annually + Restricted Stock Units
Minimum of 25% travel
1001+ employees
Company mission
Workiva’s mission is to power transparent reporting for a better world.
Role
Who you are
- Undergraduate Degree or equivalent combination of education and experience in a related field
- 8+ years experience in product marketing, or closely related fields, with an emphasis growth solutions
- Experience in business-to-business (B2B) tech marketing, with a preference for Software as a Service (SaaS)
- Minimum of 25% travel
- Reliable internet access for any period of time working remotely and not in a Workiva office
Desirable
- Deep understanding of the finance and accounting industry, with familiarity with the systems and tools that power modern finance functions
- Strong grasp of emerging trends like AI and data technologies reshaping the industry
- Proficiency in defining, launching, and governing scalable solutions to support growth marketing strategy
- Effective communication skills across all organizational levels, spanning from buyers and end-users to executive management
- Ability to navigate ambiguity with a natural curiosity to uncover opportunities in new markets by leveraging new technology trends
- Demonstrated success in collaborating and influencing cross-functional leadership teams, including Sales, Marketing, Product, Sales Operations, Enablement, and Customer Success
- Strategic mindset with the ability to derive insights from data for decision-making
- Proven ability to innovate and optimize business-driving strategies
- Exceptional communication and program management skills
What the job involves
- Workiva is seeking a Lead Product Marketing Manager, Growth Solutions to create and manage the design and expansion of emerging use cases and solutions globally, from concept to launch
- This highly cross-functional role partners with leaders across the business to identify or strengthen market position, increase awareness, and generate demand for our industry-leading offerings
- As a full-stack growth marketer, this role will identify opportunities, build business cases, execute strategic plans, and report on business impact
- The Lead Product Marketing Manager, Growth Solutions will drive innovative product marketing strategies and act as a catalyst for change
- Develop the go-to-market (GTM) strategy for new markets, solutions, and use cases as part of a cross-functional growth and incubation teams
- Collaborate with Product Management, Sales, and Sales Operations to develop product positioning and messaging, and drive successful rollouts of sales enablement and support tools that empower the sales team
- Lead the formulation of growth strategies with an emphasis on evaluating build, buy, and partner options to meet organizational goals
- Conduct comprehensive evaluations, business and technology, both, of potential partners and identify acquisition opportunities to enhance the company's capabilities
- Establish criteria for marketplace expansion including financial modeling, total addressable market (TAM), serviceable available market (SAM), and serviceable obtainable market (SOM)
- Partner with our Growth Solutions team to define and pitch new opportunities in alignment with Workiva’s idea-to-incubation (i2i) process
- Analyze and package market and industry trends, customer needs, competition to shape our growth strategy and drive product market fit
- Play a crucial role in positioning our growth solutions in relevant industry reports, such as Forrester Wave and Gartner MQ
Our take
For large-scale businesses, collecting and sharing data can be a complex and challenging process. Workiva solves this problem with its cloud-based data platform.
Workiva is one of the biggest players in the market, serving around 75% of Fortune 500 companies, including Google and Delta. Workiva's controlled, secure and audit-ready platform has maintained a clear edge over much of its competition.
Workiva's quality product and its commitment to transparency has made it a firm favourite with companies around the world. If it can maintain this, it stands to consolidate its impressive growth even further in the coming years.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Oct 2014
$0.7m
EARLY VC
Dec 2012
$30.7m
SERIES C
Total funding: $46.9m
Company benefits
- A discretionary bonus typically paid annually
- Restricted Stock Units granted at time of hire
- 401k w/ match
- Health, dental, and vision
- Vacation accruals
- Life and disability insurance
- Employee stock purchase plan
- Volunteer time-off
- Parental leave
- Travel & accident insurance
- Paid holidays
- Work remotely
- Discount programs
- Health and wellness
- Pet-friendly atmosphere
- Choose from additional plans that cover legal expenses, stolen identity, or even your pet's health
Company HQ
Holborn, London, UK
Leadership
Marty Vanderploeg
(CEO, not founder)Previously worked as a Professor at Iowa State University. Founded Engineer Animation Inc. in 1990.
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