Director of Global Product Marketing, Evolv Technology
$152-246k
+ Equity + Bonus
More information about location
Office located in Waltham, MA
Advanced weapons detection solutions
Be an early applicant
Advanced weapons detection solutions
201-500 employees
Be an early applicant
$152-246k
+ Equity + Bonus
More information about location
Office located in Waltham, MA
201-500 employees
Company mission
To transform security to create a safer world to live, work, learn, and play.
Role
Who you are
- 8-10 years of product marketing, platform marketing, solution marketing, category marketing, sales enablement, or related B2B technology experience, with a demonstrated track record of launching new products, driving adoption, supporting portfolio expansion, and enabling growth across multiple markets or regions domestically and globally; security, SaaS, AI/ML, hardware-enabled software, or public-sector/enterprise buying experience and/or security industry experience is a plus
- Proven ability to translate complex technical products into clear, differentiated positioning and buyer-ready content
- Strong competitive marketing instincts with experience building battlecards, objection-handling, comparison content, and sales plays
- Exceptional writing, storytelling, and executive communication skills; able to create content that is clear enough for non-technical buyers and credible enough for security experts
- Experience partnering with Product Management, Sales, RevOps, Demand Gen, Customer Success, Communications, and Legal/Compliance
- Comfort working with data, customer proof, market research, and feedback loops to strengthen claims and improve enablement effectiveness
- Strong judgment: bold enough to sharpen the story, disciplined enough to keep claims accurate, contextualized, and defensible
- Manage direct reports, and ability to operate as a strategic, hands-on leader: able to set direction, align cross-functional teams, and produce high-quality assets quickly
What the job involves
- We are looking for a global product marketing leader who can make Evolv’s value unmistakable across products, markets, and regions
- This role will turn complex product capabilities, performance proof points, customer outcomes, and competitive intelligence into clear, compelling stories that help buyers understand why Evolv wins and help the sales team win more often
- The Director, Global Product Marketing will help define the next chapter of product marketing at Evolv
- The role is anchored in three core areas of responsibility: core product marketing, new product/GTM strategy, and global expansion
- You will own positioning, messaging, launch strategy, product proof, and market expansion narratives for a growing portfolio of AI-powered security solutions, helping customers, partners, analysts, and sellers understand Evolv’s value in existing and emerging markets
- Own Evolv’s core product and portfolio positioning across product, vertical, buyer-persona, and expansion narratives, ensuring a clear and consistent story across hardware, software, analytics, AI-powered capabilities, integrations, and future offerings
- Translate technical capability into clear, proactive, compliance-aware claims that are easy for sellers, executives, media, partners, and buyers to repeat
- Build and maintain buyer-ready proof assets, including performance briefs, testing summaries, integration briefs, verticalized brochures, customer proof, analyst-ready explanations, and evaluation guides
- Create and maintain competitive battlecards, comparison frameworks, objection-handling guidance, win/loss summaries, and sales plays that move conversations from reactive defense to confident differentiation
- Partner with Product, Sales, BD, Solutions, Customer Success, Communications, and Legal/Compliance to identify proof gaps, buyer questions, procurement friction, and opportunities to strengthen claims and enablement
- Lead go-to-market strategy and commercialization planning for new products, feature releases, integrations, solution packaging, and priority portfolio expansion initiatives
- Create a repeatable GTM playbook that aligns Product Management, Demand Gen, Field Marketing, BD, Sales, Customer Marketing, Communications, and Customer Success around launch goals, messages, assets, training, and measures of success
- Turn product roadmap priorities, customer feedback, demos, operator workflows, and product requirements into launch narratives, campaign hooks, readiness materials, FAQs, and sales enablement
- Develop adoption and expansion messaging that helps existing customers understand the value of additional products, capabilities, and workflow enhancements across the Evolv portfolio
- Create feedback loops to evaluate asset adoption, seller confidence, buyer response, competitive impact, product adoption, and revenue contribution
- ---Success in the Role: Performance Outcomes---
- ---In the first 30 days, you will:
- Build relationships with Sales, Product Management, Customer Success, Support, Legal/Compliance, Marketing, and regional stakeholders to understand business priorities, product roadmap, market opportunities, and global expansion needs
- Immerse yourself in the Evolv portfolio, including Express, eXpedite, MyEvolv, Insights, integrations, and emerging products, to understand customer value, adoption drivers, and expansion opportunities
- Audit current messaging, positioning, competitive assets, product proof, launch materials, website content, and regional enablement needs to identify opportunities to strengthen differentiation and support growth
- Develop an initial view of buyer journeys, customer expansion paths, new product commercialization needs, competitive dynamics, global market requirements, and key gaps in the current go-to-market strategy
- Align with Marketing and Product leadership on product marketing priorities, operating rhythms, success metrics, and expectations across the three core areas of responsibility
- ---Within 90 days, you will:
- Deliver recommended updates to Evolv’s messaging and positioning framework so it clearly communicates value across core products, new offerings, integrations, analytics, AI-powered capabilities, and customer outcomes
- Establish a stronger core product marketing operating rhythm for messaging, proof-point development, competitive enablement, sales readiness, claims governance, and buyer education
- Create a scalable GTM process for new product launches, feature releases, integrations, solution packaging, and cross-functional commercialization planning
- Build the foundation for global expansion messaging and enablement, including market-specific narratives, seller/partner assets, buyer questions, proof needs, and regional feedback loops
- ---Within 12 months, you will:
- Establish Product Marketing as a strategic growth function that influences portfolio strategy, product adoption, customer expansion, global market entry, and market leadership
- Build and maintain a robust library of customer proof points, competitive insights, analyst perspectives, launch assets, global expansion narratives, and outcome-based messaging that supports sellers, executives, partners, and marketers
- Lead go-to-market strategy and commercialization for major product launches, portfolio innovations, and priority expansion opportunities
- Drive measurable improvements in seller readiness, launch effectiveness, competitive positioning, asset adoption, multi-product growth, and global market enablement
- Help strengthen Evolv’s position from a category-defining security screening provider to a broader AI-powered security technology platform through compelling storytelling, customer evidence, and successful product adoption
- Contribute to revenue growth by improving sales confidence, competitive win rates, buyer education, expansion readiness, and market perception of Evolv as a category leader
- You will report to our Chief Marketing Officer, and currently manage one direct report. You will work closely with Product Management, Sales, Business Development, Customer Success, Communications, regional stakeholders, and Legal/Compliance
- The team culture is based on trust, collaboration, accountability, curiosity, and productive urgency. We value people who simplify complexity, challenge assumptions, listen carefully to the field, and take pride in helping the company win the right way
Our take
Security screening systems are essential within venues such as concert halls, schools, and workplaces, but there are several problems with existing solutions. For example, lengthy queues and physically intimidating security checkpoints can taint visitor experiences, as well as cause congestion due to their inefficiencies.
Evolv Technology develops AI-driven screening systems, aiming to remove the tension, intimidation, and friction associated with security screening. It does this with a smart touchless screening sensor for weapon detection called Evolve Edge, in addition to an all-in-one venue security analytics platform called Evolv Express.
Whilst the company does face competition from similar security solutions at high-risk locations such as airports, its ability to serve a wide range of venues helps it stand out. With more than 1,200 customers worldwide and a platform combining proprietary hardware, visitor data, and AI-driven software delivered through long-term subscriptions, Evolv has built strong recurring revenue and durable customer relationships. Continued customer additions and expanded deployments helped drive a 40% increase in annual revenue in 2025, showing just how much the company is growing in the emerging market for AI-based weapons screening.
Freddie
Company Specialist at Welcome to the Jungle
Insights
30% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jan 2020
$30m
SERIES C
Oct 2019
$24m
SERIES C
Total funding: $106.4m
Company benefits
- $150 Quarterly Perks Stipend: All employees receive a quarterly stipend to help cover the cost of the perks that are most meaningful to them.
- Unlimited PTO: Evolv encourages employees to maintain a healthy work-life balance with our unlimited paid time off policy.
- 401k Match: Secure your future with our generous 401k matching program.
- Equity: At Evolv, every employee is a shareholder and can share in our collective success.
- Calm Subscription: Access Calm’s premium wellness and meditation resources to support your mental health.
- Flexible Working: Enjoy the flexibility to work in a way that suits your lifestyle and commitments.
- Tuition Reimbursement: Pursue further education and professional development with our tuition reimbursement program.
Company HQ
Waltham, MA
Leadership
Anil Chitkara
(Co-Founder & CGO)Prior to co-founding Evolv Technology in 2013, Anil was an Executive-in-Residence at General Catalyst. He was also a Senior VP of Market Development at Oco and a VP at PTC.
John Kedzierski
(CEO, President & Director)Prior to joining Evolv Technology in 2024, John spent nearly 16 years at Motorola Solutions in various roles, including Senior VP of Global Enterprise Sales.
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