Head of Growth, Bene Bono
Permanent Contract
Sustainable grocery platform
Open for applications
Sustainable grocery platform
21-100 employees
Open for applications
21-100 employees
Company mission
To save the good products so that everyone can (finally) benefit from them!
Role
Who you are
- 1. Growth technical knowledge:
- Ability to understand growth motions (acquisition, retention, engagement), their relationship, and to be able to monitor them
- Experimental mindset: experience in optimising growth loops using well-defined experiments (opportunity, hypothesis, test, validation)
- Growth Product expertise: experience in leading Product experiments, with proven UX/UI skills and technical background, in order to lead technical teams
- Growth Ops knowledge : agility to build internal tools to optimize team delivery efficiency (automations, dashboards, etc.)
- 2. B2C digital marketing experience:
- Paid marketing: experience in managing and optimizing paid marketing campaigns (e.g., Google Ads, Facebook Ads) to maximize ROI
- Other levers: strong experience and innovative mindset regarding “usual” digital B2C marketing levers, such as referral or SEO
- Marketing mindset: familiarity with all aspects of Marketing (Brand, Content, CRM, etc.)
- 3. Analytical proficiency:
- Product & Business Analytics: ability to use analytics tools (e.g., Amplitude, Metabase) and to collect customer feedback in order to track user behavior and derive actionable insights
- Statistical Knowledge: proficiency in using statistical methods to analyze data and identify growth opportunities
What the job involves
- As a senior role at Bene Bono, the Head of Growth of Bene Bono is responsible for making the community of users grow from 30K users in France & Spain to 100K+ within 2 years
- Together with her/his team, the Head of Growth closely collaborates with the Tech, Product, Data and other Marketing teams to amplify existing growth loops, find new ones and optimize the engagement & retention
- The future Head of Growth will replace our beloved Matthias, who is sailing towards more agricultural and manual perspectives, after 3 years at Bene Bono (from 1K to 30K users)
- She / he will report directly to the CMO and cofounder Sven
- 1. Develop and Execute Growth Strategies:
- Market and competitor analysis: Understand customer needs, market trends, and competitor activities
- Growth loops and tests prioritization: identify relevant loops and prioritize tests
- Experiments: implement A/B testing to drive innovation
- 2. Drive Customer Acquisition:
- Budget: contribute to the budgeting of the next months and years
- Day-to-day management: cascade targets to teams and follow-up on actual performances
- 3. Enhance Customer Engagement, Retention and Loyalty:
- Customer insights and feedback: gather as much data as possible to identify opportunities
- Loyalty and retention: drive cross-team projects to enhance retention
- 4. Lead and Develop a High-Performing Team:
- Team Management: offer to the team the best setup to perform, in particular via collaboration and knowledge sharing
- Performance Management: set clear goals, provide ongoing feedback, and foster a culture of continuous improvement
Application process
- If your profile seems matching with our needs, the People Team (Laure) calls you (30 min) to get to know you and tell you everything about Bene Bono
- Quick call with Matthias, current Head of Growth to deep dive into the role
- Case study here! Do your best to show your hiring manager (Sven, CMO and co-founder) your hard skills
- Finale step to get to know better our culture and strategy with two of our Bonomex members (our C-level team). You'll meet Marc, CTO and Grégoire, CEO and co-founder of Bene Bono
- Reference check and offer (fingers crossed), by the hiring manager or the People Team. Good job!
- The cherry on top: meet your future team! Join us for a virtual coffee (or tea) with your future coworkers
Our take
Food waste is a major global problem. Supermarkets often reject perfectly good products due to cosmetic imperfections or logistical limitations. This not only hurts farmers' profits but also contributes significantly to environmental waste.
Bene Bono steps in to address these issues, partnering with French farmers and manufacturers to rescue products rejected by traditional distributors. These "saved" products are then offered to consumers at a discounted price. This not only benefits consumers, but also creates a new revenue stream for producers who might otherwise have discarded their products.
A recent capital injection will allow Bene Bono to expand its operations in several key ways. The company plans to broaden its product range, develop a private label line, and expand geographically within France and Spain. The funding will also support efforts to reduce its environmental footprint through initiatives like reusable packaging and electric vehicles.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Mar 2024
$10.6m
EARLY VC
May 2023
$7.4m
EARLY VC
Total funding: $27m
Company benefits
- Rapidly growing, well-funded startup supported by renowned investors
- People-focused company that prioritizes diversity
- The freedom and opportunity to make a real impact
Company values
- Save what's good: We fight against waste for the benefit of producers, consumers, and the planet
- Save tons: To tackle this issue on a large scale, we aim to become Europeans' go-to choice for high-quality, affordable products
- Better every day: We constantly question and improve our ideas and practices
- Value time: We optimise our most precious resource—our time—to maximize our impact
- Feel safe: Together, we create a nurturing environment where everyone feels comfortable and can grow
Company HQ
Europe, Paris, France
Articles
Leadership
Claire Laurent
(COO)Previously a Supply Chain Consultant at FLOW & Co, as well as a Logistics Coordinator at SCA.
Grégoire Carlier
(CEO)Previously worked at Deliveroo as a Business Development Associate on a 3 month mission. Prior to that they were a Strategy Consultant at Accenture.
Sven Ripoche
(CMO)Previously a Strategic Project Manager at TheFork. They also worked at the Boston Consulting Group for over 3 years as a Senior Associate/Consultant.
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