Senior Marketing Analytics Manager, Contentful
$196-243k
Offers stock options and annual bonuses
Content management platform
Open for applications
Content management platform
501-1000 employees
Open for applications
$196-243k
Offers stock options and annual bonuses
501-1000 employees
Company mission
To modernize how content flows by leading the transition from legacy CMS to content infrastructure.
Role
Who you are
- This is an exciting opportunity for someone who not only thrives in data but can interpret the story behind the numbers and confidently influence change across the organization
- 7+ years of experience in marketing analytics, marketing operations, or data science—preferably in a B2B SaaS environment
- Strong understanding of growth marketing and the SaaS demand generation funnel
- Proven track record in delivering actionable insights that have driven measurable performance improvements
- Experience analyzing multi-touch campaign data and managing attribution models
- Fluency with tools such as Salesforce, Marketo, Tableau/Looker, Google Analytics, and Excel; SQL knowledge a plus
- Excellent communication skills with the ability to distill complex data into executive-level insights and recommendations
- Strategic thinker with a strong business acumen and the ability to challenge the status quo with data-backed perspectives
- Comfortable working in a fast-paced, evolving environment and influencing cross-functional teams without direct authority
What the job involves
- Contentful is seeking a highly analytical and strategic Senior Marketing Analytics Manager to join our Growth Marketing team
- In this role, you will lead the development of insights that drive strategic decision-making across the full marketing funnel
- You will be responsible for translating data into actionable recommendations to optimize our marketing programs and increase pipeline generation across digital and field campaigns, including events
- Lead Full-Funnel Analytics: Own the analysis of marketing performance across the funnel—from impressions to closed-won deals. Evaluate campaign effectiveness across channels such as web, paid media, organic, email, ABM, and in-person/virtual events
- Drive Pipeline Insights: Develop and deliver regular reports and dashboards that track pipeline creation, marketing-influenced revenue, and campaign attribution. Identify patterns and gaps to uncover new opportunities for pipeline acceleration
- Strategic Marketing Partner: Collaborate closely with marketing leaders across demand generation, field marketing, events, web, digital, and operations to define KPIs, test hypotheses, and ensure alignment on business goals and performance benchmarks
- Performance Optimization: Provide data-driven recommendations on budget allocation, audience targeting, creative strategy, and channel mix based on ongoing performance insights and historical trends
- Reporting & Visualization: Build intuitive, executive-ready reporting frameworks that clearly communicate campaign impact. Use tools such as Tableau and Salesforce to make data accessible and actionable
- Forecasting & Modeling: Support pipeline forecasting and scenario planning. Develop predictive models that help prioritize investment across marketing efforts
- Cross-Functional Leadership: Work with RevOps and MarOps to ensure consistency in measurement and holistic visibility into GTM strategy effectiveness including identifying points of improvement in data hygiene
Our take
Creating, distributing and managing digital content can be complex, time-consuming and difficult, especially at scale. Contentful solves this problem by centralizing all content management into one API-based system.
Since founding in 2013, Contentful has grown to become one of the largest companies of its kind. It now serves thousands of customers, many of which are enterprises such as Danone and Bang & Olufsen. Importantly, the company has continued to improve its offering, for example by partnering with eSSENTIAL Accessibility to offer a way for users to achieve ADA compliance.
In recent years, Contentful has grown its executive team, attracting top talent from companies like Zendesk and Atlassian which has helped to accelerate its ambitious growth strategy. It has also expanded its relationship with AWS, launching the Contentful Composable Content Platform in AWS Marketplace, a key move that will help to broaden its reach and ensure it remains a key player in the competitive CMS market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jul 2021
$175m
SERIES F
Jun 2020
$80m
SERIES E
Total funding: $336.3m
Company benefits
- Full-time employees receive Stock Options for the opportunity to share in the success of our company
- Generous amount of paid time off, including vacation days, education days, and volunteer days
- Use your personal education budget to improve your skills and grow in your career
- Enjoy a full range of virtual events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties
- Use your physical fitness budget to get away from your desk and support your physical wellness
- A monthly phone/internet stipend and phone upgrade reimbursement after 2 years
- Plus, Contentful socks! And other amazing swag as part of company events. Oh yeah!
- Access to our Employee Assistance Program (EAP) for information, support, discussion, and counseling for life’s challenges
- Comprehensive health/dental/vision care package covering 100% of monthly premiums for employees
- 16 weeks of paid parental leave to care for and focus on your growing family
- New hire office equipment stipend. Get the gear you need to work at your best
Company values
- Be humble - We are not centered on ourselves, but focus on the needs and contributions of others around them
- Embody a growth mindset - We believe in our collective potential to develop and evolve through dedication and continuous learning
- Start with the customer and work backwards - The first question we ask is “What customer need does this solve?” and treats each customer with empathy
- Strive together - Creating anything of significance without collaboration is challenging, so we work hard together to make an impact
Company HQ
Denver, Colorado, United States
Articles
Leadership
Paolo Negri
(CTO)Previously worked as Senior Developer at AutoScout24, and Senior Developer Team Lead at Wooga.
Sascha Konietzke
(CSO & Board Member)Previously worked as EMEA Manager at Hewlett-Packard, and founded a range of companies including angel investment firm Ko9.
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