Senior Paid Search Strategist, EverCommerce
EverPro
$90-100k
+ Employee Stock Purchase Program
More information about location
Integrated SaaS solutions
Open for applications
Integrated SaaS solutions
1001+ employees
Open for applications
$90-100k
+ Employee Stock Purchase Program
More information about location
1001+ employees
Company mission
To transform commerce for the service economy.
Role
Who you are
- 4-5+ years of paid search experience in a B2B environment
- Experience managing multiple paid advertising accounts
- In-Depth hands-on Google Ads experience and exceptional working knowledge of current best practices
- Complete understanding of online marketing metrics, including ROI, CTR, CPC, CPA, CVR, etc
- Multi-year experience with B2B funnels; leads, MQLs, SALs, SQLs, Closed Won
- Experience with CRMs like Salesforce and utilizing CRM data within ad accounts to fuel automated bidding strategies
- Ability to clearly communicate complexity in a simple narrative based manner to stakeholders; context, performance, data abnormalities, strategy recommendations, etc
- Excellent data analysis skills: Excel is your best friend!
- Preferred Experience:
- Experience in debugging funnel issues with Sales Teams
- Multi-year experience with PMAX, Google Display Network, Microsoft Ads, website analytic tools, directories, and other SEM channels
- Understanding of how to utilize AI tools to ad test or improve day-to-day processes
What the job involves
- The EverCommerce Paid Search team is looking for a Sr Paid Search Strategist to join us
- Our Paid Search Team is tasked with implementing leading edge digital marketing strategies, utilizing the latest technologies and ROI tracking tactics
- Reporting to the Head of Paid Media, you’ll assist them by managing paid search campaigns, working with our EverBrand marketing teams on growth strategy, and performing other analysis on a group of brands
- You will help to advance strategy and execution of additional customer acquisition channels including new channels, display, and remarketing
- Increase quality leads at efficient costs, testing strategies on a daily, weekly and monthly basis
- Be a part of the ongoing conversation of how to best execute and measure multi-channel digital marketing campaigns across search, display, social media, video, email, and other channels
- Plan and execute online marketing campaigns and tests, including implementation, optimization, budget management, and analysis
- Increase customer acquisition and engagement via paid digital marketing, including Google, Bing, YouTube, Capterra, Google Display Network, programmatic channels, etc
- Create, launch, and track frequent ad copy, landing page, and other creative tests using some of the latest testing tools and methodologies
- Analyze SEM performance, making recommendations and executing optimizations
- Assist in managing multiple advertising accounts
- Create reports to measure campaign performance and show ROI of efforts
Our take
Denver-based EverCommerce is a service commerce platform that offers vertically tailored SaaS solutions for more than half a million global service-based SMBs. Its goal is to accelerate digital transformation across various industries within the service economy, which has proved to have done when considering its recent growth in customers.
The company, which specialises in Home Services, Health Services and Fitness & Wellness Services, serves to accelerate growth, streamline operations and increase retention. By automating these processes, EverCommerce enables clients to focus on simply growing their businesses. Despite increased macroeconomic headwinds in recent years, affecting the marketing services solutions, the company still delivers double-digit growth and solid profitability.
In 2021, EverCommerce went public before acquiring DrChrono, and through this, both companies can share their commitment to helping SMEs thrive. In fact, EverCommerce has become somewhat of a behemoth in its industry, having acquired nearly 30 companies, with multiple in each year. This has enabled it to adopt a broad array of features to offer its growing customer base.
Freddie
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jan 2020
$20m
GROWTH EQUITY VC
Apr 2017
$12m
SERIES A
Total funding: $36.3m
Company benefits
- Flexibility to work where/how you want – in-office, remote, or hybrid
- Robust health and wellness benefits, including an annual wellness stipend
- Continued investment in your professional development through Udemy
- 401k with company match
- Flexible and generous paid time off
- Employee Stock Purchase Program
Company HQ
River North Art District, Denver, CO
Leadership
Matthew Feierstein
(President & COO)Former President at PaySimple. They were also the COO at Pronto.
Chris Alaimo
(CTO)They have extensive history as a VP of Engineering at various companies. Former CTO at PaySimple.
Eric Remer
(CEO)Co-founded I-Behavior, Conclave Group LLC and PaySimple.
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