Creative Director, Tinder
$190-215k
3 days a week in office
Swipe-based dating app
Job no longer available
Swipe-based dating app
1001+ employees
Job no longer available
$190-215k
3 days a week in office
1001+ employees
Company mission
To power and inspire real connections by making meeting easy and fun for every new generation of singles.
Role
Who you are
- 10+ years in branding, either on the agency side or in-house creative team
- Proven team leader with a passion for developing talent, and experience building out new capabilities and leading change
- Experience working with both product and marketing teams to ensure consistency and impact across all customer touch-points
- A highly collaborative leader with strong influencing skills who can set a vision, build trust, and get results across XF and global teams
- Ability to set direction even when faced with ambiguity
- Passion for the category and our members
What the job involves
- As Creative Director you will develop and lead Tinder’s internal creative team, Tinder Studio
- The Creative Director must also be able to juggle high work volumes for the team, prioritize high impact projects, and proactively find opportunities where the Studio team can own projects end to end that elevate creative work across the mix
- Most importantly, the Creative Director is responsible for managing our creative point-of-view across product and marketing efforts and partners with both to maintain and elevate the brand in the product experience
- Evolve and protect the Tinder brand visual identity and tone of voice. Build the tools that will allow other cross-functional teams (marketing, product design, BD, PR, employer branding, etc) to build creative that looks and sounds consistent across markets and channels
- Provide guidance to key partners on art direction, tone of voice, and overall branding within product and marketing surfaces
- Partner with the Product Design team to infuse our brand into all aspects of the product experience including, but not limited to, video, illustration, voice and tone, audio and more beyond
- Advocate for the emotional brand experience to come through in the product designs and able to influence key partners to elevate the product experience
- Develop tool kits for global markets to use to support product launches or other key promotional activities
- Be a thought partner to PMM on strategic positioning, value prop development, naming, and launch support of new features
- Provide brand materials to assist the BD team tell the Tinder brand story to potential partners
- Concept and pitch brand partnerships
- Develop pitch presentations for partners
- CRM - Deliver strong, elevated creative across CRM channels including email, push, modals, and more
- Leadership Responsibilities:
- Internal Branding - Partner with the people team to highlight the employer brand experience through social platforms, recruiting websites, intranet and company programming
- Set the agenda:
- Video - Reinstate our production efforts with more video, editing, and production capabilities to produce sizzle reels, feature education, branded marketing/content, and employee/internal branding
- Continuously find and scope the right projects for the team to deliver high impact work
- Provide clarity and focus for the team, including setting the right short and long term priorities, and providing the right creative and brand direction to the company
- Evangelize and advocate for the work:
- Develop a perspective on which projects should be prioritized
- Work transparently and collaboratively
- Discuss the work and generate consensus with leadership and cross-functional partners
- Build and mentor the team:
- Lead and develop a multi-disciplinary team of creatives, providing direction and coaching to enable them to implement at a high level
- Champion and develop great talent that can help build new team competencies and expand Tinder Studio impact
- Create a sense of purpose for the team that motivates and inspires the team to do great work
- Responsible for operational structure, performance reviews, and career development plans for each team member
- Give the team exposure to the right executive and business partners
- Be champion of creativity, branding, pop culture, storytelling and our members
- An ability to set a vision and inspire trust across cross-functional partners; generate consensus for the work being done, and find / create new ways to partner to help solve organizational branding/creative challenges
Our take
In today's society, online communication is rapidly replacing face-to-face interaction across various aspects of life, including professional, platonic, and even romantic relationships. Dating apps like Tinder, with their quick sign-ups and swipe-based interface, have revolutionised the way people connect.
Tinder's innovative approach has significantly reduced the social stigma associated with online dating. This, coupled with the global rise of smartphones, has created a strong tailwind for the app. However, Tinder faces new challenges from competitors like Hinge, Bumble, and Thursday, who all capitalise on similar "swipe-based" mechanics, potentially attracting users away from the platform.
To address this, Tinder is actively seeking ways to reinvent its core product. The company is exploring the development of "Tinderverse", a shared virtual reality experience. Additionally, it is testing "Tinder Coins", an in-app currency earned through positive user behavior, allowing access to premium features. These initiatives demonstrate Tinder's commitment to remaining at the forefront of the ever-evolving online dating landscape.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Mind & Body: Take care of yourself with benefits to keep you physically and mentally healthy.
- Company Perks: As winners of Comparably’s 2022 Best Company Perks and Benefits Award, we’re proud to say we provide perks that make a difference
- Life @ Tinder: We support each other— from informal check-ins to snacks + catered lunches at HQ to the flexibility to take time off when you need it
Company HQ
Sunset Strip, West Hollywood, CA
Salary benchmarks
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