Global ABM Lead, Notion

• 10+ years of experience in Account-Based Marketing
• Have strong problem-solving skills to identify and prioritize target accounts, using data-driven insights and market research to determine the most valuable accounts
• Comfortable in a fast-paced, dynamic environment and defining new programs/processes when we’re doing something for the first time
• You have a track record of hitting aggressive growth goals leveraging ABM channels (paid advertising, content syndication, direct mail, etc), expert in end-to-end campaign development, execution, and measurement
• Have a solid understanding of and experience with current marketing tools, including CRM (Salesforce), Marketing Automation (Marketo), and ABM (Metadata)
• Have experience running global ABM programs (AMER, EMEA and APAC)
• Customer-centric and driven by insights. You understand the customer journey, each influencer within the decision making process, and leverage customer insights to design your campaigns
• Excellent communication skills and great at building cross functional relationships
• You've worked closely with data, sales, content and operations partners, and comfortable presenting in executive-level settings

Desirable

• As the Global Account-Based Marketing (ABM) Lead, you will own and execute global ABM strategy, campaign creation, pipeline metrics, and more
• This is a highly strategic role focused on driving results that contribute meaningfully to Notion's bottom line
• Deeply understand the Notion product, user and buyer journey and partner with the Head of Demand Gen on strategy that is innovative and appropriate for Notion's funnel and market
• Own strategy, execution, and the results of your programs, including 1:many, 1:few and 1:1 ABM campaigns and programs that drive prospect engagement of a set list of target accounts—advancing them through the sales funnel
• Build Global ABM campaigns on ABM platforms (Metadata, LinkedIn and Marketo) to target top-of-funnel customers and target marquee accounts through their buying journey
• Partner closely with Sales and broader Marketing team to build customized marketing plans and objectives for top accounts and craft hyper-relevant, tailored programs that nurture those accounts from prospecting to close to expansion
• Track key performance indicators such as leads generated, pipeline contribution, program performance metrics, and revenue influenced, and report on your programs with actionable insights
• Partner with our Operation and BizTech teams to manage and better utilize our go-to-market systems (Marketo, Salesforce, Outreach, ZoomInfo)
• You’ll have the opportunity to take on a variety of projects that support upmarket pipeline, ranging from events, digital campaigns, direct mail, and more