Business Development & Marketing Associate, Persuit
$60k
Base salary for NYC based applicants
2-3 days a week in office
Data-driven marketplace for outside counsel firms
Open for applications
Data-driven marketplace for outside counsel firms
101-200 employees
Open for applications
$60k
Base salary for NYC based applicants
2-3 days a week in office
101-200 employees
Company mission
To remove chaos from the outside counsel program of enterprises through its data-driven marketplace platform.
Role
Who you are
- Experience - 2+ in a Business Development Representative (BDR), sales coordinator, marketing coordinator, go-to-market support, or financial analyst role
- CRM & Research Tools - Experience with HubSpot and ZoomInfo, or similar CRM and data-surfacing tools, is preferred. Familiarity with LinkedIn Sales Navigator is a plus
- Curiosity & Passion - A strong interest in exploring sales and marketing functions with a curiosity about various roles within these functions
- Outcome-Driven - Demonstrated ability to take initiative, set goals, and achieve results
- Attention to Detail - Takes pride in producing high-quality work with a "no job is too big or too small" attitude
- Adaptability - Thrives in a fast-paced environment and can effectively manage multiple tasks or projects simultaneously
What the job involves
- Lead Generation & Research - Identify and research potential relationships between PERSUIT’s “champions” in the market and target prospect accounts to drive pipeline growth
- Execute High-Quality “Plays” - Develop and implement strategies that connect our prospect contacts with advocates within and around PERSUIT
- Event Support - Assist in maximizing the impact of PERSUIT-owned or industry events/conferences by supporting event logistics, execution, and follow-up as needed
- Inbound Lead Qualification - Qualify inbound activity to identify high-potential leads for the Enterprise Sales team
- Research & Data Projects - Conduct specific, high-value research and data entry projects that support the sales team's efforts, providing insights and intel for Account Executives (AEs)
- Account Intel Sharing - Provide key relevance hooks by sharing account intel and public signals (e.g., scouting earnings call transcripts, identifying leadership changes at target accounts)
- Sales & Marketing Support - Assist with occasional sales or marketing-related tasks, including running errands for event setups, execution, or follow-up
- Collaboration - Partner with Account Executives on high-value projects specific to prospective deals, supporting strategic initiatives
Our take
Enterprises must frequently seek outside counsel programs for their legal needs, and this presents financial inefficiencies. Legal spending tends to be significantly more expensive due to financial guesswork, and despite these high costs, outside counsel programs often do not represent the legal partnership that the enterprise was initially seeking.
Persuit provides a tech-first marketplace for outside counsel firms, helping enterprises to be matched with appropriate legal partners. In addition to legal matching, the marketplace also facilitates transparent and predictable costs due to its data-driven approach and ability to provide alternative fee arrangements, as well as integrating diversity, equality & inclusion goals, resulting in better matches between customers and their legal counsel.
Having solved a problem that many inhouse legal departments have struggled with for years, Persuit has garnered a healthy customer base including major enterprises such as Meta, Target and Gilead. Going forward it is aiming to further scale its operations, hiring talent across all areas of the business as it cements its market leading position in this space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
15% employee growth in 12 months
Company
Funding (1 round)
Oct 2021
$20m
SERIES A
Total funding: $20m
Company benefits
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k, IRA)
- Paid Time Off (Vacation, Sick & Public Holidays)
- Family Leave (Maternity, Paternity)
- Training & Development
- Wellness Resources
Company values
- Our culture is based on Trust, Respect & Inclusion
- We put the customer at the center of everything we do
- We take ownership of delivering outcomes
- We seek feedback and transparency
Company HQ
Flatiron District, New York, NY
Articles
Leadership
Jim Delkousis
(CEO)Experience as Construction Partner for King & Wood Mallesons from 1999 to 2007. Managing Partner and Co-Global Head of Infrastructure & Construction for DLA Piper from 2007 to 2016.
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