Head of B2B & Strategic Partnerships, Yoto
North America
$140-160k
2+ days a week in office (Brooklyn, NY)
Interactive audio platform for kids
Open for applications
Interactive audio platform for kids
101-200 employees
Open for applications
$140-160k
2+ days a week in office (Brooklyn, NY)
101-200 employees
Company mission
To help parents inspire the next generation of independent, creative minds.
Role
Who you are
- 10+ years of experience in business development, partnerships, and/or commercial strategy, ideally in a fast-growth startup or scale-up environment
- Proven track record of developing and executing strategic B2B and retail partnerships, particularly in consumer goods or technology sectors
- Deep understanding of North American retail, B2B channels, and educational markets
- Strong leadership. negotiation, relationship-building, and contract management skillsExceptional ability to analyze market trends, consumer behavior, and competitor strategies to identify new business opportunities
- Experience with children’s products or educational technology is a plus!
What the job involves
- The Head of B2B & Strategic Partnerships will oversee the development and growth of key commercial relationships across retail, education, and B2B. The ideal candidate will have a proven track record in driving growth, building partnerships, and leading cross-functional teams to achieve ambitious objectives. This role is based in the greater NYC area
- The North America team is a dynamic, cross-functional group bringing together diverse expertise across multiple departments including Marketing, Commercial, Content, Operations, and Customer Happiness teams.
- Working collaboratively, we leverage our collective skills to deliver exceptional products and experiences to drive growth in our largest market. We are an agile group catering to the unique needs of the North American market, while maintaining strong connections with our global counterparts
- Your leadership will be crucial in expanding our B2B presence and spearheading growth in North America
- Lead and execute Yoto’s North American B2B strategy, aligning with broader company goals and global initiatives
- Own B2B channel management, ensuring optimization of distribution channels, pricing structures, and promotional activities to drive revenue growth
- Identify and drive strategic partnerships across key channels, including retail, education, and corporate partnerships
- Create and execute strategies for educational outreach and partnerships, aligning with Yoto’s commitment to supporting learning
- Monitor, analyze, and report on the performance of all B2B and retail initiatives, using data-driven insights to optimize strategies and performance
- Own the budgeting and financial planning process for B2B and commercial partnerships in North America
- Ensure a data-driven approach, analyzing market trends, consumer behavior, and competitor strategies to inform business growth opportunities
Our take
A key development in the last 5 years has been a move towards screen-based kids entertainment like apps and streaming services. However, more recently there have been concerns that excessive screen time for children can be damaging to health and development. So, many consumers are looking for alternative products which will expose children to modernity without the drawbacks of many modern devices. This is the demand which Yoto is setting out to capitalise on.
Yoto's product - a screen-free audio platform - enables children to access features such as audiobooks, podcasts, and soundscapes via physical cards inserted into the device. The Yoto Player has received considerable early praise from consumers and from investors also, who granted Yoto considerable funding.
Perhaps the most difficult challenge for a business operating in the highly competitive children's toys market is keeping its product current. However, Yoto's software is fully customisable, meaning that alongside its library of content, parents can add their own audio files to the device to suit the interests of their children. This imbibes Yoto with a customisability that gives it an edge, especially as children's tastes change with age.
Steph
Company Specialist at Welcome to the Jungle
Meet the team
11 people
Niamh Power, Tech Lead Manager
Our mission
Looking after Yoto's native iOS & Android apps, which allow parents to control and manage their players, their library and discovering new contentInsights
Company
Employee endorsements
Flexible working
"At Yoto I'm treated as an adult, and given the autonomy to get on with what I need to get done at work while also getting done what I need to in my..."
Funding (last 2 of 3 rounds)
Jun 2024
$23m
ANGEL
May 2021
$17m
SERIES A
Total funding: $43.5m
Company benefits
- Your birthday off
- Choice-based approach to where you work - we encourage everyone to come in to the office minimum once a month
- A Work from Anywhere policy giving you the opportunity to work from a different location for a temporary period
- Yoto player and starter pack of cards
- Company socials and celebrations, including our annual Yoto Fest
- 2x volunteer days a year
- 24/7 Employee Assistance Programme (EAP)
- Family-friendly leave
- Noncontributory Long Term Disability Insurance and Life Assurance / AD&D insurance
- 401(k) Retirement Savings Plan
- Medical, Vision and dental insurance
- 31 PTO days per year, which include 20 vacation days, plus 11 holidays
- Dependent Care Flexible Spending Account (FSA)
Company HQ
Somers Town, London, UK
Articles
Leadership
Ben Drury
(Co-Founder & CEO)He has extensive experience as a Non Executive Director for the likes of Marmalade and Intercede. Since 2016, he has also been a board member and investor for Pimoroni.
Filip Denker
(Co-Founder & CTO)People progressing
Beth is our wonderful Head of Product, she got promoted to the position after 2 years as a Senior Product Manager.
Niamh is our superstar Tech Lead Manager for the iOS team, she got promoted to the position after 18 months as a Senior iOS Engineer.
Salary benchmarks
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Diversity, Equity & Inclusion at Yoto
Clemence Strobl (Talent & People Manager)
- At Yoto, we love creating a world where childhood is rich with discovery and joy. We’re also passionate about building a workplace where everyone can thrive - both professionally and personally. We value flexibility and give our team the freedom to balance life and work in ways that suit them.
- We're committed to fostering a safe, diverse, and inclusive environment where all individuals, regardless of their background, feel valued and supported. Our Diversity, Equity and Inclusion group holds bi-monthly forums to elevate diverse voices and perspectives, ensuring everyone at Yoto feels heard, respected, and appreciated.
- We don’t just embrace differences - we celebrate them. We share audio content from a vibrant and diverse community of creators, and we are building a team that reflects that same diversity. We invite candidates from all walks of life to explore opportunities with us and join a company that champions flexibility, equity, and inclusion.
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