Director of Digital Marketing, IANS Research
More information about location
2+ days a week in office
Information security insights & CISO guidance
Open for applications
Information security insights & CISO guidance
201-500 employees
Open for applications
More information about location
2+ days a week in office
201-500 employees
Company mission
To provide experience-based security insights for Chief Information Security Officers and their teams.
Role
Who you are
- The ideal candidate has proven experience in creating high-impact marketing programs, leveraging data-driven insights, optimizing web pages for conversions, and working cross-functionally to scale growth initiatives
- Bachelor’s degree in Marketing, Business, or related field or B2B marketing experience; MBA or advanced degree preferred
- 8+ years of experience in demand generation, digital marketing, or growth marketing, with at least 3 years in a leadership role
- Proven track record of developing and executing successful demand generation strategies across multiple channels, including paid digital and website optimization
- Strong knowledge of SEO, paid media, ABM, sponsorships, and intent-based marketing strategies
- Knowledge of marketing automation and CRM tools (e.g., Pardot, HubSpot, Salesforce)
- Excellent analytical skills, with a data-driven mindset and experience in tracking, analyzing, and reporting on key metrics
- Strong leadership, team management, and cross-functional collaboration skills
- Exceptional verbal and written communication skills, with the ability to present to executive leadership
- This role is suited for a seasoned digital marketing and demand generation leader who can drive growth initiatives, manage a team, and optimize both multi-channel campaigns and website pages to support overall business objectives
What the job involves
- We are seeking a strategic and results-oriented Director of Digital Marketing to lead our demand generation efforts, driving top-of-funnel growth, demand creation, lead generation, and revenue for the company
- This senior-level role will oversee digital strategy, including SEO, paid media, email marketing, ABM (account-based marketing), CRO (conversion rate optimization) and website optimization
- This is a strategic role reporting to the CMO
- Develop and implement a comprehensive demand generation strategy that drives customer acquisition, engagement, and revenue growth
- Oversee all demand generation activities, including SEO, content syndication, paid acquisition, email marketing strategy, paid social media, and website optimization
- Collaborate with other marketing teams (content, events and product marketing) to create an aligned strategy focused on driving high-quality leads and supporting revenue targets
- Optimize website pages to improve user experience, increase engagement, and drive conversions
- Work closely with the content team to create high-converting landing pages and ensure effective calls-to-action throughout the site
- Leverage A/B testing and CRO (conversion rate optimization) tactics to continuously improve website performance and maximize lead generation
- Lead, mentor and manage the demand generation team, providing direction, guidance, and support for performance optimization and career growth
- Lead and manage demand and lead gen vendors to maximize service
- Establish clear goals, KPIs, and performance metrics to evaluate campaign success and team contributions
- Drive cross-functional collaboration between the demand generation team and content, product marketing, sales, and operations teams
- Oversee the development and execution of multi-channel campaigns, including SEO, SEM, email, display, retargeting, and website initiatives
- Guide the execution of ABM digital strategies to target high-value accounts and nurture them through the buying journey
- Ensure all campaign messaging and creative assets are consistent with brand voice and optimized for performance across channels
- Manage and allocate demand generation budget effectively across channels to maximize ROI and ensure cost-efficiency
- Track campaign performance, analyze data, and provide recommendations for budget adjustments based on performance metrics and ROI
- Develop and implement robust tracking and reporting mechanisms to measure demand generation performance across all channels, including website engagement and conversions
- Use insights from analytics to refine targeting, optimize campaign performance, and make data-driven decisions for future initiatives
- Present regular reports to executive leadership, highlighting key metrics, successes, and opportunities for improvement
- Act with agility and discipline to optimize campaigns with frequency
- Stay informed on the latest demand generation, digital marketing, and website optimization trends, tools, and technologies
- Experiment with new channels, tactics, and technologies to improve lead generation efforts and maintain a competitive edge
- Ability to recommend, evaluate, and onboard martech
Our take
Amidst the escalating threats and regulatory demands in the cybersecurity sector, Chief Information Security Officers (CISOs) face a daunting array of challenges. IANS Research steps in as a trusted ally, offering tailored solutions to address these pressing issues.
Through its practitioner-led model and collaboration with seasoned experts, IANS provides independent research, advisory services and a community platform. It provides CISOs with subscription-based support content, professional development opportunities and consulting services, enabling them to navigate the complex cybersecurity landscape with confidence.
With a strategic investment from the Apax Digital Funds, IANS is poised for accelerated growth and innovation. This partnership will fuel product development, expand the company's value proposition and enhance its go-to-market strategies, solidifying its position as the leader in the InfoSec decision support space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Company benefits
- 401(k) Program
- Employee Recognition
- Health Coverage
- Pre-Taxed Benefits
- Volunteer Opportunities
- Work Environment
- Work/Life Balance
Company values
- Grit
- Results
- Initiative
- Passion
- Positivity
Company HQ
Downtown, Boston, MA
Articles
Leadership
Phil Gardner
(CEO)Founded IANS in 2001 and has served as the CEO ever since. Prior to this, they founded Provant where they served as the Vice President. They also worked as an Associate at McKinsey & Company.
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