Head of Marketing, Opteran

• B2B marketing is required
• Attention to detail
• Good design
• Good command of the Google & Microsoft Office suites
• Strategic thinking and problem-solving abilities
• Superior interpersonal and organisational skills
• Confidence to use initiative
• A positive and approachable manner
• Good time management skills and the ability to prioritise
• Excellent communication and presentation skills
• Adaptability to change
• Willingness to embrace new ideas and processes
• Interest in developing your own skills and knowledge
• The ability to be challenged on your advice and to accept criticism
• Able to make quick but rational decisions when working under pressure

Desirable

• It’s an incredibly exciting time for Opteran as we are about to launch our new product into the Market
• As the first Marketing hire, this role will be key in executing the GTM strategy as well as adjusting this as we start to scale and build out our position in the market
• Work closely with commercial and product leads to create product marketing plan and content to support account based marketing and broader awareness
• Manage website, social media and other outbound communication channels inline with the plan
• Work closely with the CEO, Chief Product Officer and Commercial Director plus the rest of the Senior Leadership team in devising and executing on the GTM strategic plan
• Responsible for devising and implementing programs / campaigns to build awareness and excitement of the Opteran product, across the whole customer journey
• Manage all multitouch ABM campaigns, as set out in the planDevise quarterly marketing plans linked to the wider GTM
• Jointly with the Product team, build on the brand strategy, identity, messaging and positioning
• Define and re-defining the ICP, and assist the Product team in building out buyer personas
• Event planning and participation inline with the plan
• Manage all external agency consultancy work e.g. Brand, Copywriting, PR, Web, Social
• In the first 6-12 months you will:
• Deliver annual/quarterly Go-to–Market Plans, including Marketing budget
• Deliver a clearly defined, middle-funnel Product Marketing activities
• Collateral: Produce Product Marketing collateral for external share & events
• Day-to-day manage website, social media pages & all outbound communication channels
• Event management
• Manage ABM campaigns with aim to drive pipeline
• Establish wider Brand including Content Plan