CRM and CRO Director, Immediate Media Co
£100-115k
Special interest content and platform company
Be an early applicant
Special interest content and platform company
501-1000 employees
Be an early applicant
£100-115k
501-1000 employees
Company mission
To help their audiences get the most out of the things they love, whatever they spend their time and energy on.
Role
Who you are
- Extensive experience in driving commercial returns through Lifecycle and CRM Marketing, driven by marketing analytics
- Expert in email newsletter strategy with a proven ability to drive commercial outcomes
- Proven track record of managing and mentoring teams, setting performance goals, and optimising budget spend
- Familiarity with CRM platforms, particularly CDP like Twilio Segment, and CEP like Braze experience with data visualisation tools like Tableau/ Looker
- Strong analytical skills, including proficiency in SQL and data-driven commercial decision-making
- Understanding of the consumer lifecycle and subscription business model
- Excellent interpersonal, communication, and presentation skills
- Bachelor’s Degree in Business, Computer Science, Marketing, Mathematics, or a related field
- You have a strategic mindset, a passion for data-driven decision-making, and a proven track record in both CRM strategy and marketing analytics, we invite you to join us on the exciting journey of shaping the future of media and subscription businesses
What the job involves
- Join our dynamic team as the Director of CRM & CRO for an industry-leading media business driving some of the largest subscription businesses in the UK
- You'll be responsible for overseeing the CRM/Customer Journeys team, setting strategy, fostering innovation, and implementing industry-leading best practices to drive the end-to-end customer journey supporting subscription acquisition and retention, advertising revenues and traffic referrals through driving anonymous-to-known customers and deepening engagement
- This highly collaborative role sits in a matrix organisation where you will partner with colleagues in different teams including Brand Owners and Product & Tech
- Set strategy for customer next best action including Anonymous-to-Known, Conversion to Paid, Up-sell, Cross-sell, via all CRM channels across our multiple consumer brands
- Define the end state vision for the CRM/ CRO that supports our 5 year plan, linking CRM/ CRO platforms, campaigns and marketing propositions to maximise commercial return
- Set the standard for delivering market leading best practice and define the strategic roadmap to support our growth strategy across multiple revenue streams
- Grow first-party data including email newsletter subscribers, prioritising areas with commercial return
- Set performance targets for conversion rate optimisation and email newsletter engagement and all commercial outcomes from customer touchpoints
- Lead the team responsible for insourced subscription management maximising ROI from new market-leading SAAS platforms, including Zuora and Zephr
- Deliver incremental value through nurturing and cross-marketing to known audiences
- Identify and exploit commercial opportunities to increase average revenue per customer through cross-selling and up-selling
- Work with the technology/product team to ensure the marketing technology stack delivers desired outcomes (including personalisation, AI and machine learning) and provides a competitive advantage (focusing effort and prioritising around commercial returns)
- Create commercially focused CRO subscription experiences driven by data, with a focus on continual improvement
- Collaborate with the advertising team to understand commercial briefs and integrate brand partners into CRM strategies
- Build and lead high-performing teams
- Create a team culture of innovation and testing to constantly improve performance
- Create and foster a customer centric culture
- Set strategy, and delivery plan for A2K targets
- Set strategy, and deliver a programme of continuous improvement to hit churn/ renewal targets
- Define and implement engagement activity to hit WAU targets
- Lead the team to deliver against RPU targets
- Set strategy and lead the team to deliver CRM part of set CLV targets (to be defined)
Salary benchmarks
Our take
Immediate Media is a multinational publishing house that originated from the combined assets of multiple, formerly independent publishing houses, such as BBC Magazines, Magicalia, and Future.
Immediate, which was acquired by Hubert Burda Media in 2017, stands out for its niche as a content and platform company that only focuses on special interest markets, offering content from over 75 consumer brands ranging from Radio Times and CBeebies to BBC History and Cycling Plus. This breadth of specialised content has led to over 74M global consumers.
The company continues to see growth as it acquires new companies to expand its portfolio. Already the UK’s leading food media publisher - boasting 30M monthly users in this sector - it recently acquired Nutracheck, a food diary app and website, to enhance its food portfolio and further expand its digital capabilities.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Company benefits
- Contributory pension
- Life assurance
- 25 days annual leave,
- Extra day off for your birthday
- Extra day off around Christmas
- Holiday purchase and sale scheme
- Recruitment referral scheme
- Employee assistance programme
- Flexible/Hybrid Working
- Gym Discount
- Enhanced maternity, paternity and adoption benefits
- Retail and restaurant discounts
- Child-care vouchers
Company HQ
West Kensington, London, UK
Leadership
Sean Cornwell
(CEO)Co-founder of EarthFirelce and founder of DMEurope.com. Previously served as CEO for Direct Ferries, Chief Digital Officer for Travelex, COO for Shutl, and Managing Director & Vice President of International and Mobile for eHarmony.com.
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