Email Marketing Manager, Hear.com
The world's leading online provider of hearing aids
Job no longer available
The world's leading online provider of hearing aids
501-1000 employees
Job no longer available
501-1000 employees
Company mission
To advance hearing care and deliver the magic of hearing.
Role
Who you are
- Proven work experience (3-5 years) as an Email marketing manager
- Bachelor’s degree in marketing, advertising/public relations, communications, or related field
- Experience with customer segmentation and performance marketing; experience initiating and executing projects and campaigns through a customer-first strategy
- Proficiency in marketing automation technology
- Experience in lead generation email marketing
- Experience with CRM platforms (Salesforce, Hubspot, SAP, etc) as well as first-hand experience with email marketing platforms (SFMC, Mailchimp, etc) with Braze experience being a plus
- Basic HTML and SQL skills
- Proven ability to execute A/B testing strategies
- Strong analytical skills and experience with data-driven decision making
- Excellent written communication and copywriting skills
- Strong project management skills
- Must have high attention to detail
- Self-starter spirit who takes initiative
- Team player attitude
- Ability to work well in a fast-paced environment
What the job involves
- Responsible for planning, executing, and optimizing end-to-end email marketing campaigns to drive engagement, strong customer relationships and sales growth
- Responsible for utilizing hear.com’s ESP platform (Braze) for creation, list management, deliverability, and distribution of emails
- Build, test, and execute email campaigns to drive engagement and leads
- Drive email channel performance through an effective combination of content, segmentation, and personalization to promote our brand achieve business objectives
- Develop Braze journeys and campaigns to deliver multi-touch communications
- Maintain standard methodologies for Marketing Automation Platforms, including troubleshooting, naming conventions, list management, etc
- Coordinate sends for ad hoc emails and customer journeys
- Proof and test campaigns; UAT testing
- Maintain best-in-class standards for CAN-SPAM email compliance and data protection regulations (ex. CAN-SPAM, CCPA, GDPR)
- Proofread emails for clarity, grammar and spelling
- Upgrade our email templates using graphics, personalization and advanced features
- Analyze campaign performance and implement improvements
- Run continuous multivariate tests to improve performance
- Report on leads and sales generated from email marketing efforts
- Work cross functionally with CRM tech specialists, creative and product teams
Our take
In the US, significant financial and social obstacles still hinder access to hearing aids for many individuals. Hear.com, formerly known as Audibene, stands as a manufacturer and MedTech company in the field of hearing aids. Collaborating with individuals and insurance providers, Hear.com is dedicated to delivering high-quality hearing care with unparalleled accessibility.
Since its inception in 2012, Hear.com has been at the forefront of adopting a digital-first approach within the industry. Partnering with prominent health insurance companies like Molina Health and CENTENE, Hear.com offers tailored and boutique care, crafted around each patient's specific needs. Whether guiding customers digitally or in person, the company ensures a seamless journey through the process of acquiring hearing aids. Notably, Hear.com's Horizon AXZ hearing aids represent a groundbreaking collaboration between audiologists and engineers, leveraging data from millions of hearing consultations.
The impact of Hear.com extends beyond older demographics, benefiting younger and more active individuals experiencing hearing loss. Following its IPO in 2021, the company has expanded its reach across all 50 states, earning recognition with two Innovation Awards from the Business Intelligence Group in 2023.
Steph
Company Specialist at Welcome to the Jungle
Insights
-8% employee growth in 12 months
Company
Company HQ
Coral Gables Section, Coral Gables, FL
Leadership
Paul Crusius
(Co-Founder & CEO)Former Managing Director of Vom Fels GmbH, Project Leader at Boston Consulting Group, Summer Analyst at Merrill Lynch and DiamondCluster International.
Marco Vietor
(Co-Founder)Co-Founder at Brain Capital GmbH. Previous Managing Director at solutionAct, Assistant Consultant at Bain & Company and Summer Analyst at Boston Consultant Group.
Salary benchmarks
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