Senior Manager of Corporate Communications, Etsy
$126-164k
+ Annual performance bonus + Equity package
More information about location
eCommerce platform for handcrafted goods
Posted today
eCommerce platform for handcrafted goods
1001+ employees
Posted today
$126-164k
+ Annual performance bonus + Equity package
More information about location
1001+ employees
Company mission
To keep human connection at the heart of commerce.
Role
Who you are
- 8+ years of corporate communications experience, with a background in working in-house at public companies, particularly in the tech and/or e-commerce sectors
- Experience across media relations, financial communications, and impact and advocacy communications
- Ability to work seamlessly and collaboratively with cross functional partners
- A love of storytelling and writing. As a skilled writer, tailoring style and tone based on the message, medium, and audience -- the ability to keep comms human, even when communicating corporate updates
- A passion for celebrating and supporting the creative entrepreneurs who sell on Etsy!
- Stellar media relations skills with direct reporter relationships
- Excellent judgment and the ability to counsel senior leaders
- Ability to find creative solutions to complex problems
- Comfort operating in highly-collaborative and matrixed environments; at the same time, you are able to work autonomously and feel empowered to make quick decisions
What the job involves
- We are looking for a Senior Manager, Corporate Communications to join our Communications & Community team
- You will amplify Etsy’s impact and growth by elevating our advocacy work, developing narratives that extend across Etsy Inc.’s House of Brands and supporting financial communications
- This role is deeply involved in strengthening and protecting Etsy’s corporate reputation
- This is a full-time position reporting to the Senior Director, Corporate Communications
- Our team engages with all of our internal and external stakeholders
- Through storytelling, media relations, marketing programs, and community programming, we elevate our sellers and their unique items
- Our goal is to make people love shopping on, selling on, working at, or doing business with Etsy
- This team is part of the larger Brand Marketing & Communications function within the Marketing org
- Working with reporters to secure, shape, and balance media coverage related to our financial performance, impact and advocacy efforts and house of brands
- Finding opportunities to proactively pitch our impact and advocacy work to priority reporters
- Working with comms leads at Depop and Reverb to ensure Etsy Inc. is telling a consistent, cohesive story to external audiences
- Counseling Etsy execs on opportunities, risks, and overall positioning; preparing them for media interviews and speaking engagements
- Working with cross-functional partners, including advocacy and public policy, investor relations, product marketing, trust & safety, product and more to ensure major efforts support and advance our strategic narrative
- Supporting the larger corporate communications team around key announcement and campaign moments by developing media materials and supporting media engagement
- Of course, this is just a sample of the kinds of work this role will require!
- You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law
Our take
Created as an alternative to more corporate eCommerce sites, Etsy is a peer-to-peer (P2P) website where users buy and sell handmade crafts, vintage items, art, and photography. The online marketplace works similarly to Amazon and eBay, only with an emphasis on unique items rather than mass-produced merchandise.
Since its IPO in 2015, it has managed to hold its own in an increasingly competitive eCommerce industry, including from Amazon's handmade section that launched in 2015. Further, by providing sellers with ownership over pricing and branding, the site is attractive for those wanting to set up a business on an established platform.
However, the seller-side of Etsy is not without problems. The recent hike in transaction fees and the introduction of mandatory marketing fees for artists with high turnovers has created significant discontent amongst sellers. Etsy must reconcile these issues to ensure artists continue to operate on the same scale within the platform. It plans to attract shoppers with its message of extraordinary, handmade and affordable products.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
8% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
May 2012
$40m
LATE VC
Aug 2010
$20m
SERIES E
Total funding: $91.7m
Company benefits
- Equity (offers vary by country)
- Performance bonuses
- Paid gender neutral parental leave
- Adoption and family planning
- Back-up care
- Volunteer time off
- Donation matching
- Employee resource groups
- Global virtual events
- Employer paid health benefits
- Fitness benefits
- Wellness programming
- Mental health benefits
- 401K matching/Pension contributions
Company values
- We commit to our craft - Our work has the power to change lives. That’s why we strive to learn continuously and excel at what we do
- We minimize waste - Time, resources, and energy are precious, so we focus only on what will have the greatest impact
- We embrace differences - Diverse teams are stronger, and inclusive cultures are more resilient. When we seek out different perspectives, we make better decisions and build better products
- We dig deeper - The best solutions to meaningful challenges are rarely easy or obvious. We stay curious, balance our intuition with insights, and decide with confidence
- We lead with optimism - We believe in our mission, and we believe in each other. We see the world as it is, set ambitious goals, and inspire one another with generosity of spirit. Together, we reimagine what is possible
Company HQ
Downtown Brooklyn, NY
Articles
Leadership
Josh Silverman
(CEO)Previously senior executive at eBay, CEO of Shopping.com, CEO of Skype and President of Consumer Products & Services at American Express.
People progressing
Became the Director of International Strategy and Operations after a year and 2 months as a senior manager in the division. After nearly 5 years in that role, they became Director of Marketing and International Strategy & Operations, and six months after that was promoted to Senior Director in that same department.
Salary benchmarks
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Diversity, Equity & Inclusion at Etsy
- Diversity is a priority at Etsy, owned by everyone:
- A diverse workforce is critical to Etsy’s success—it makes us a stronger, better, more resilient and more relevant company. We have an inclusive culture and each of us actively creates opportunities for underrepresented groups to join, thrive and advance at Etsy
- We welcome all perspectives:
- As individuals, we invite a variety of viewpoints and experiences—especially when they conflict with our own. We encourage questions more than statements, and provide a safe environment in which all employees can surface and discuss concerns
- We measure and share openly:
- We contribute to broader progress by evaluating, iterating and transparently communicating our successes and failures internally and externally
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