Associate Director of Marketing, The Orchard
Human Resources
$92-100k
4 days a week in office
Music distribution and licensing
Job no longer available
Music distribution and licensing
1001+ employees
Job no longer available
$92-100k
4 days a week in office
1001+ employees
Company mission
To be a technology-driven leader in music distribution and artist & label services.
Role
Who you are
- 4-6 years’ of experience working in a strategic artist and brand development capacity at a marketing, music, or entertainment company
- Strong communication skills and a proven track record of communicating a vision and roadmap along with the resourcing needs to achieve it; ability to operate successfully in a cross-functional environment, build relationships, and influence managers
- Ability to build strategic plans and execute against them within quantitative modeling, strategic thinking, and sound business judgment
- Prior experience presenting to executives and senior leadership
- Strong project management skills, including the ability to think end-to-end, manage long-term projects, manage multiple projects simultaneously, and manage teams
What the job involves
- As an Associate Director, Marketing at Human Re Sources you will work alongside equally eager professionals with a passion for the urban genre. You will conceptualize, strategize, implement and lead both artist and corporate media and marketing initiatives for Human Re Sources. This position is based with our LA based team
- Own and manage key relationships that contribute to successful social media and digital marketing campaigns on behalf of Human Re Sources and its artists
- Write and edit marketing content (i.e. ads, newsletters, blogs, emails, social media, presentations and digital campaign proposals)
- Construct advertising copy and social media call-out efforts
- Work collaboratively to build campaigns that encompass strategic streaming, digital media and digital marketing operational roll outs and drive lasting fan engagement
- Cultivate promotional relationships with brand agencies and non-profit organizations
- Oversee creation of digital media and digital marketing materials
- Conceptualize and oversee creation of content for artists’ YouTube, socials and media premieres
- Maintain relationships with third party companies like digital agencies or creative production partners
Our take
The Orchard has spent 25 years offering independent artists a comprehensive set of music services, including marketing, sales, YouTube monetisation, and distribution and licensing across over 40 worldwide markets. The company has spent nearly a decade of that time operating as a subsidiary of Sony Music.
The addition of YouTube monetisation services was a smart addition nearly a decade ago - even if it’s landed The Orchard in some hot copyfraud water for what some criticise as an overzealous approach to copyright infringement claims. It’s meant that artists with The Orchard have more tools in their arsenal to combat the rise of streaming services, which have put independent artists in a difficult position regarding monetisation.
If the company wants to continue providing the best service for independent artists, however, it may need to be more proactive in accommodating new and highly influential trends in music marketing. TikTok, for example, has become a major tool for generating exposure, and many artists are experimenting independently with NFTs. The industry is moving at light speed, and The Orchard may need to pick up its pace to continue attracting independent talent.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
- A modern office environment designed to foster productivity, creativity, and teamwork
- An excellent range of benefits, like private medical cover, a generous pension scheme, life assurance and income protection, plus loads of music biz perks
- We invest in your professional growth & development
Company HQ
NoHo, New York, NY
Articles
Leadership
Richard Gottehrer
(Chief Creative Officer)An original founder of the company back in 1997.
Salary benchmarks
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