Founding Sales Development Representative Lead, Pet Media Group
Pet Marketplace
The world's largest operator of online marketplaces in the pet category
Be an early applicant
The world's largest operator of online marketplaces in the pet category
21-100 employees
Be an early applicant
21-100 employees
Company mission
To partner with and acquire the leading pet and horse marketplaces across the world, and add value to consumers, businesses and animals alike through technology, marketing, operations and capital.
Role
Who you are
- If you are a true sales generalist with strong experience in outbound sales and sales enablement or coaching, this is the perfect role for you
- 5+ years of experience in outbound sales, and 1+ year of sales management experience within marketplaces, fintech, or transactional platforms
- Proven track record leading SMB BDR Teams OR being a star AE in the SMB space
- Deep experience in coaching, call review, performance management, and KPI-driven execution
- Strong leadership presence with an ability to raise team quality through hands-on feedback
- Highly data-driven with strong intuition for conversion metrics, funnel performance, and revenue velocity
- Experience working cross-functionally with RevOps and Operations teams
- Must have experience with HubSpot, including pipeline management, reporting, and workflow usage
- Comfortable operating in fast-paced, execution-heavy environments with high accountability
Desirable
- Experience scaling sales in a two-sided marketplace
- Startup or high-growth company background
- Passion for pets, puppies, and animal welfare
- Previous experience selling into SMB segments
- Experience working remotely and across time zones
What the job involves
- Build and lead PMG’s US outbound engine from day one. Coach reps, refine scripts, own performance, and scale a high-impact marketplace that helps millions of pets find safe, loving homes
- As our Founding SDR Lead, you will own the execution and performance of PMG’s outbound sales engine in the United States
- This is a hybrid role that combines hands-on leadership, call coaching, sales enablement, and sales process management
- You will lead, mentor, and support outbound reps; listen to calls and provide structured feedback; refine scripts and workflows; and ensure consistent adherence to outbound processes
- While our Ops team owns systems and automation — you own making the team execute at a high level, through execution and understanding of sales systems, sales management and sales best practices
- This is a hands-on with full accountability for sales performance, coaching, and operational discipline
- Own day-to-day performance of US outbound reps across activity, conversations, listings, activations, and revenue
- Listen to calls daily and deliver structured coaching, QA feedback, and skill development
- Make outbound calls yourself to demonstrate best practices and stay close to user behavior
- Drive consistent adoption of structured outbound workflows, scripts, talk tracks, and activation processes
- Maintain and continuously improve scripts, objection handling, and sales enablement materials
- Lead daily, weekly, and monthly sales cadences including standups, call reviews, and performance management
- Enforce KPI-driven execution through scorecards, QA rubrics, and clear expectations
- Partner closely with RevOps on routing quality, clean data, funnel visibility, and accurate reporting
- Provide structured insights from calls to Product, Trust & Safety, and Operations
- Support hiring, onboarding, and ramping of outbound reps as US operations scale
Our take
As online marketplaces have become an increasingly popular method for finding pets and related goods and services, animal welfare and user safety are of vital importance. Through its range of market-leading brands, Pet Media Group powers the world’s largest online classified platforms, providing trust, safety and convenience to both pets and their caregivers.
The company’s strategy is rooted in the strategic acquisition of pet and horse marketplaces across the world, successfully expanding its brand portfolio to include Pets4Homes, PuppyPlaats, Hästnet, and more. With 10 million people utilising Pet Media Group and its brands each month, the company helps over 1.5 million animals find safe and loving homes each year.
Backed by an impressive list of investors, including Verdane Capital, Back in Black, and more, the company continues to focus on further acquisitions and brand optimisation. Pet Media Group is well set to see continued global growth as it optimises the pet-finding ecosystem.
Freddie
Company Specialist at Welcome to the Jungle
Insights
17% employee growth in 12 months
Company
Funding (1 round)
Aug 2019
$12m
SERIES A
Total funding: $12m
Company benefits
- Work that matters: Opportunity to directly impact strategy to help more than 10 million people each month to find the animal of their dreams
- Flexible working hours: At PMG we are confident in each others’ ability to be masters of their own time while producing a great output
- Headquarters in center of Stockholm: Work in the center of Stockholm, close to great restaurants, parks and shops
- Opportunity to grow: Be part of an ambitious, high-performing team with people from diverse backgrounds
- Solid backing: Strong backing by some of Europe’s leading investors (e.g. Verdane and Otiva) who are early investors in leading companies such as Klarna, NA-KD, Apotea and Desenio
Company HQ
Norrmalm, Stockholm, Stockholms län
Leadership
Axel Lagercrantz
(Co-Founder & CEO)Previously a VP at EMH partners. They also worked at 3i Group as a Private Equity Associate and at Barclays Investment Bank as a TMT Investment Banking M&A.
Eyass Shakrah
(Co-Founder)Previously founded Avito where they served as CEO. They also spent 3 years at OLX as a Founding COO.
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