Senior Marketing Operations Specialist, OpenTable
12 Month Contract
CA$90-95k
Online restaurant reservation service
Be an early applicant
Online restaurant reservation service
1001+ employees
Be an early applicant
CA$90-95k
1001+ employees
Company mission
To bring together people and the restaurants they love in the moments that matter.
Role
Who you are
- 3-5 years of experience working in a marketing operations role
- Intermediate proficiency with SQL
- Experience working in B2C marketing technology tools, including marketing automation platforms and/or customer data platforms (previous experience with MessageGears is a plus)
- Experience working in Snowflake or other relational databases
- Proactive learner and problem solver
- Excellent verbal and written communication skills, able to effectively communicate with both business and technical partners
- Strong project management skills with the ability to prioritize multiple tasks
- Strong analytical skills
- Proficiency with Excel, Google Sheets, and reporting tools
- Familiarity with template languages like Apache Freemarker is a plus
What the job involves
- This is a 12-month full-time contract role based in Toronto, ON
- The OpenTable Diner Marketing team is looking for a Senior Marketing Operations Specialist to unlock impactful, data-driven marketing campaigns that reach millions of diners
- Reporting to the Senior Marketing Operations Manager, you will support the creation of audiences across all marketing channels (email, mobile push, SMS, in-app messaging, paid social, PPC) and partner with strategic stakeholders to ensure that the right communications reach each diner at the perfect moment in their customer journey
- You will be working primarily with the Engagement Marketing team to build and automate audiences for email/push/SMS/in-app messaging campaigns, ensure efficient workflows and data quality, assist with channel performance reporting, and derive insights from our data to help us better understand our diners
- Create and manage audiences across our marketing channels (email, mobile push, SMS, in-app messaging, paid social, PPC) within our email service provider MessageGears and in Snowflake
- Partner with the marketing strategic collaborators to define audience targeting requirements and provide recommendations based on business needs
- Become a power user of MessageGears and empower our team of marketing specialists to deliver targeted and dynamic campaigns by creating self-service capabilities within the platform
- Troubleshoot audience, data, and platform-related issues
- Partner closely with the data engineering team to identify and create new data sets that will enhance our marketing campaigns
- Develop and optimize processes surrounding the audience creation workflow, ensuring efficiency and scalability through automation while maintaining a high level of quality
- Partner with the analytics team to maintain the email and push channel performance dashboards
- Own the management of weekly and monthly engagement marketing channel reports that go out to cross-functional leadership
- Analyze diner data to uncover trends and behaviors, using these insights to continuously improve our segmentation and identify new audiences
Our take
OpenTable was one of the earliest innovators in the online reservation space, setting up shop in 1998 as a tool to enable restaurants to take bookings online. Rather than charging consumers for the service, OpenTable generates revenue via a monthly subscription and reservation fee from businesses.
Today, the platform is used by tens of thousands of restaurants around the world and seats over 1 billion diners per year. The company was acquired by Booking Holdings – the world's largest travel company – for $2.6 billion in 2014, and remains a subsidiary of the group to this day.
OpenTable is the dominant player in the restaurant reservation software category, with an impressive 45% market share, but does face increasing competition from platforms like Resy, Tock, TableAgent, and many more. Nonetheless, this market leader has garnered an impressive reputation, and there is nothing to say it won't hold on to the dominance it has earned into the future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Oct 2000
$36m
SERIES C
Jan 2000
$10m
SERIES B
Total funding: $48.2m
Company benefits
- Work from (almost) anywhere - wherever you do your best work
- Mental health and well-being - company-paid therapy sessions through SpringHealth, company-paid subscription to HeadSpace, and company-wide weeks off a year so the whole team can recharge
- Generous parental leave
- Generous paid vacation + time off for your birthday
- Paid volunteer time
- Enriched learning and development opportunities - leadership development & access to thousands of on-demand e-learnings
Company HQ
Union Square, San Francisco, CA
Leadership
Debby Soo
(CEO, not founder)After graduating from Stanford with a liberal arts major, Debby started their career in investment banking. Thereafter they worked in Google’s Strategic Partnerships Group and then spent a decade at KAYAK, eventually becoming CCO.
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