Senior CRM Specialist, Lingokids
+ Stock options
More information about location
Educational entertainment application for young children
Be an early applicant
Educational entertainment application for young children
201-500 employees
Be an early applicant
+ Stock options
More information about location
201-500 employees
Company mission
To help parents and caretakers raise amazing kids and break down educational barriers to create equal opportunities for all children.
Role
Who you are
- At least 5 years experience in Marketing Automation, executing campaigns in CRM/campaign management platforms (Ideally Braze)
- Have previously created and executed AB and/or multi-variate tests
- Ability to analyse data to monitor campaign results and key performance metrics
- A data driven mind-set where you always test, learn and improve the customer experience and campaign result
- The ability to demonstrate excellent planning skills and communicate with a number of audiences across multiple channels
- At least basic knowledge in HTML & CSS
- Are curious and playful, you are not afraid of tough challenges and confident enough to share your views
What the job involves
- As a Sr. CRM Specialist, you will play a key role in delivering an outstanding user experience through email, push, and in-app message channels, with the goal of increasing engagement and converting visitors into new customers to our product
- The whole Marketing department consists of around 30 people, working in cross-functional teams with the Product and Data department
- The Sr. CRM Specialist will be responsible for building, developing, and optimizing experiences in our Marketing Automation tool (Braze). This is a fundamental role to us because it's a powerful way to enhance our customers’ experience, establish long-term and profitable relationships with Lingokids customers, and communicate with the right person, and the right message at the right time
- Analyze user behavior, segment and build strategies to maximise conversion rate from free user to paid customer
- Build, develop, and execute marketing and editorial campaigns in our Marketing Automation platform (Braze)
- Implement tests (a/b or with control group) in the system and make sure these are followed up and that learnings are implemented in future campaigns
- Manage the quality assurance processes for email marketing, push, and in-app messaging by ensuring the copy, images, and links are functional and effective
- Monitor communications, do error handling and problem solution
- Work with Designers to provide innovative and responsive creative solutions for our marketing campaigns, and ensure all outputs meet brand guidelines
- Contribute to weekly and monthly reports supporting the whole team with commentary and suggestion for improvement and optimisation
- Coming up with creative ideas, preparing proposals, overseeing the production process & execution and reporting the results to the relevant people
- Keeping on top of the latest industry trends and competitor analysis to ensure you are generating fresh ideas for new campaigns to to drive the health & performance of the customer database
Our take
Children learn best when they are engaged in their education, and learning through play is one of the best ways to achieve this. There is a huge variety of games, video lessons, and other online edutainment resources for parents to engage their children with, but these often lack the personalised and formal syllabus frameworks received during school hours
Lingokids develops an edutainment mobile application for children aged 2-8, consisting of games, video lessons, and audiobooks for children to learn from independently and with their families. The application is ad-free and certified as kidSAFE, and provides community and analytic tools for parents to keep track of their children's progress and activities
Whilst there are countless edutainment applications competing with the company, Lingokids stands out from the crowd with its approach of curating personalised syllabuses for children as opposed to one-size-fits-all educational exercises. And with numerous awards under its belt, Lingokids has certainly cemented itself as a leading edtech app for kids.
Steph
Company Specialist at Welcome to the Jungle
Insights
45% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
May 2025
$11.5m
CONVERTIBLE
Jun 2021
$40m
SERIES C
Total funding: $74.5m
Company benefits
- Remote working: You can choose to work from home or attend to our Madrid headquarters whenever you feel like it
- Flexible hours and world-life balance: We care about the results you bring to the team. 9 to 6 and constant commuting is not for us either
- Stock options: Joining Lingokids means you can choose to own part of the company
- Visa sponsorship: If you need a visa to work in the EU, Lingokids will assist you during the visa process, costs included
- Professional growth: Up to €2.000 per year for conferences, books, and training
- Language lessons: Language learning is what we’re all about! We’ll cover language classes for you to learn Spanish, English or Portuguese
- Health care: We have optional health insurance as flexible retribution and 4 online therapy sessions for free to help your self-awareness and wellbeing
- Flexible compensation: You'll be able to include your monthly expenses in meals and transportations into your payroll
- Meal allowances: Every month, you will receive a 60€ voucher for you to spend on the restaurants and food delivery services you like the most
- Home office setup: You'll have a 400€ voucher to set up your home office and a 35€ monthly allowance for remote expenses
- Feedback culture: Feedback is the breakfast of champions, and we take it seriously! We have a real-time and honest feedback culture, and a formal 360º assessment every 6 months
Company HQ
Trafalgar, Madrid, Spain
Leadership
Cristobal Viedma
(Founder & CEO)Experienced as the Head of Software Engineering for Viki, Inc. Co-founded Lingokids as CEO in 2014.
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