Influencer Marketing Manager, Storypod
$55-72k
Screenless storytelling platform for children
Be an early applicant
Screenless storytelling platform for children
1-20 employees
Be an early applicant
$55-72k
1-20 employees
Company mission
To raise smart and healthy kids through the power of audio-play!
Role
Who you are
- 3+ years of experience in influencer marketing or social media campaign management
- Hands-on experience managing agencies or external marketing partners
- Strong understanding of influencer ecosystems across Instagram, TikTok, YouTube, and emerging channels
- Experience negotiating influencer contracts and understanding performance metrics
- Excellent communication and organizational skills, with the ability to manage multiple campaigns simultaneously
- A data-driven approach with the ability to optimize based on measurable outcomes
What the job involves
- We are looking for a proactive and results-driven Influencer Marketing Lead to expand and optimize our influencer marketing initiatives for the launch of our second generation player this Q4, managing both our in-house strategy and external influencer agency to drive brand awareness, engagement, and revenue growth
- Manage and collaborate with our influencer marketing agency to secure high-quality influencer partnerships and campaigns
- Develop and execute influencer strategies aligned with overall marketing and brand goals
- Identify, evaluate, and build relationships with new influencer partners across Instagram, TikTok, YouTube, and other relevant platforms
- Oversee contract negotiations, deliverables, and performance tracking of influencer campaigns
- Analyze campaign performance, produce regular reports, and optimize based on data and KPIs
- Coordinate influencer content with broader marketing initiatives, including product launches, social media, and brand collaborations
- Stay on top of industry trends, emerging platforms, and best practices in influencer marketing
Our take
Young children require constant engagement and stimulation to keep them happy, with a classic example being the act of storytelling. However, busy parents do not always have time to read a book with their children, and this often leads to the child being idly entertained by video content on the screens of tablets and smartphones.
Storypod provides a screenless storytelling toy for children, offering audio-exclusive content to encourage a reduction in screen time for children. The company sells soft toys, trivia cards, and other accessories that children tap onto the Storypod toy to automatically begin the reading of educational content, whilst also allowing children and their parents to record their own stories through the toy.
Whilst the vast amount of child-friendly educational content online will present a significant challenge to Storypod, the company has found a gap in the market, recognizing that many parents want to reduce their children's screen time. Through its screenless interactive audio learning experiences, the company aims to bring back screenless storytime and make learning more fun for children.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Jun 2023
$1.5m
SERIES A
Jan 2022
$4m
SEED
Total funding: $7.4m
Company benefits
- Generous PTO (23 days per year for full-time staff)
- Benefits package: health/dental/vision, 401k (once eligible)
Company HQ
Northeast Coconut Grove, Miami, FL
Leadership
Daniel Buelhoff
(CEO)Experienced entrepreneur having previously co-founded YummChef, where they served as the CEO, Gourmesso, and ManuCo.
Gaston Blanchet
(CMO)Previously co-founded XENO Productions, Humanity for iPad, and Trunkster. Also served as the Head of Growth at Fluent Forever.
Dr. Wu (Wen-Liang)
(CPO)Served as the Senior Director of Motorola Mobility from 1998 to 204. They now serve as the Chairman of BEiBER Innovative Industrial Design.
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