General Marketer, Aidaly

Salary not provided

+ Performance Bonus

Adobe Creative Suite

Google Analytics

Salesforce

Hubspot

MailChimp

Canva

Hootsuite

Sprout Social

Mid and Senior level

San Francisco Bay Area

Compensation, coaching & financial services for family caregivers

Job no longer available

Compensation, coaching & financial services for family caregivers

1-20 employees

FintechB2CPersonal financeSocial ImpactWellbeing

Job no longer available

Salary not provided

+ Performance Bonus

Adobe Creative Suite

Google Analytics

Salesforce

Hubspot

MailChimp

Canva

Hootsuite

Sprout Social

Mid and Senior level

San Francisco Bay Area

1-20 employees

FintechB2CPersonal financeSocial ImpactWellbeing

Company mission

To get 53 million family caregivers PAID for their work and provide the same financial safety nets and benefits as the traditionally employed.

Job

Company

Role

Who you are

4+ years of experience in consumer marketing, with strong focus on digital, social media, and localized marketing
Proven success leading multi-platform social media campaigns (organic + paid)
Skilled with paid advertising platforms (Facebook Business Manager, LinkedIn Campaign Manager, etc.)
Experienced with email marketing platforms (Mailchimp, HubSpot, or equivalent)
Strong writing and storytelling ability: can amplify brand voice across multiple channels
Technically capable with design tools (Canva, Adobe Creative Suite) and basic video editing
Familiar with social media management tools (Hootsuite, Buffer, Sprout Social) and analytics dashboards
Working knowledge of SEO, content marketing best practices, and basic CRO (conversion optimization) principles
Highly organized, deadline-driven, and able to manage multiple initiatives at once
Entrepreneurial, creative, and deeply mission-aligned. Must be passionate about empowering families and building movements

What the job involves

Social Media Strategy & Execution: Manage daily social media presence across Facebook, Instagram, LinkedIn, Twitter, and TikTok — growing engagement, reach, and impact
Content Creation: Write, design, and schedule bold, mission-aligned content — including posts, newsletters, blogs, and digital campaigns
Paid Advertising: Plan, execute, and optimize paid media campaigns; radio, print, and physical experiences
Email Marketing: Build and manage email marketing campaigns using platforms like Salesforce to nurture and activate caregiver audiences
Localized Marketing: Design and execute market-specific campaigns and community activations, collaborating with field teams to tailor outreach for new caregiver enrollments
Analytics and Optimization: Monitor KPIs across platforms (Google Analytics, Facebook Insights, Instagram Analytics), refine strategies based on performance data, and drive continuous improvement
Creative Collaboration: Work closely with design and product teams to produce visual and video content that resonates with underserved families and healthcare partners
Cross-Functional Marketing: Support event promotions, product launches, caregiver enrollment initiatives, and PR efforts — ensuring integrated messaging across channels

Our take

Aidaly is aiming to help the millions of family caregivers in the US who provide billions of hours of care - often for little or no compensation. The company provides an online service which can help caregivers navigate the complex landscape of antiquated systems in the space, and access the benefits they deserve.

Competitors like Cariloop are similarly serving caregivers. However, while Cariloop operate as an employee benefit which frees up care-giving employees’ time for employers, Aidaly is more of a consumer-fintech. The company directly helps caregivers to be financially compensated for their work for the first time.

The company must now expand to onboard new users if it is to grow successfully. This may be difficult, as its target users are presses for time and may be suspicious of a startup seemingly offering them the world. That said, if Aidaly can get a foothold then the value of its offering will no doubt attract more caregivers in the future.

Kirsty

Company Specialist at Welcome to the Jungle

Company

Funding (2 rounds)

Jun 2022

$8.5m

SEED

Aug 2021

$2.5m

SEED

Total funding: $11m

Company benefits

Premium health insurance plan
Generous stock option grant
Unlimited Paid Time Off
Annual company retreat

Company HQ

Civic Center, New York, NY

Leadership

Maggie Norris

(Founder, CEO & Board Chair)

Previously founded Uphold Health and served as Head of Product at AFTER. Before co-founding AFTER, they founded Home Management Solutions, the parent company to KidsGoDo, and exited in 2017.

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