Social Media & Campaign Marketing Manager, PingCAP
Open-source SQL database developer
Open for applications
Open-source SQL database developer
201-500 employees
Open for applications
201-500 employees
Company mission
To build the database of the future, made by developers, for developers.
Role
Who you are
- 3-5 years of experience in social media management, campaign planning, or email marketing, ideally within SaaS or the tech space
- Strong understanding of LinkedIn, Twitter (X), YouTube, and email marketing best practices
- Excellent written and verbal communication skills, with the ability to create engaging content and compelling messaging
- Proven ability to manage multiple projects simultaneously in a fast-paced environment
- Proficiency with email marketing platforms (e.g., HubSpot, Marketo) and CRM tools (e.g., Salesforce)
- Experience in campaign performance reporting and data-driven decision-making
- Knowledge of open-source technologies, cloud computing, or databases is a plus
What the job involves
- The Social Media and Campaign Marketing Manager will own the development and execution of PingCAP’s social media strategy and integrated campaign initiatives
- This role will focus on managing organic social efforts, planning and executing email campaigns, and driving engagement across various marketing channels
- Success in this role will require collaboration across internal teams to amplify brand awareness and nurture customer relationships
- Define, execute and regularly iterate PingCAP’s organic social media strategy across platforms, including LinkedIn, Twitter (X), and YouTube
- Manage day-to-day social posting, community interaction, and audience engagement while maintaining consistency with brand tone and voice
- Identify and leverage industry trends and relevant topics to engage key audiences
- Collaborate with internal stakeholders to promote events, product updates, and thought leadership content through social channels
- Educates team members on social media best practices and manages social media team member engagement program to increase brand awareness
- Track social media KPIs, such as engagement, impressions, and follower growth, providing insights to optimize future efforts
- Strategize, execute, and optimize a data-driven demand generation campaign strategy to achieve sales goals for an assigned geographic or firmographic defined market segment
- Responsible for developing and deploying integrated marketing campaigns, including crafting strategy, developing audience segments, building email nurtures, owning top funnel virtual events, and measuring results
- Lead the strategy and execution of integrated campaigns to promote webinars, newsletters, events, and content
- Work closely with product marketing and content marketing teams to align messaging across channels and ensure consistency
- Develop campaign timelines and manage deliverables from kickoff to execution
- Use segmentation and personalized messaging to improve email campaign effectiveness and nurture leads through the sales funnel
- Collaborate with Content Marketing to write and curate compelling copy for social posts, email campaigns, and landing pages
- Collaborate with designers to produce engaging visual content, such as graphics and videos, to support campaigns
- Partner with thought leaders and content teams to amplify insights and product expertise through campaigns and social media
- Analyze and report on the performance of social media and email campaigns using tools like Google Analytics, LinkedIn Analytics, and marketing automation platforms
- Identify trends, insights, and opportunities for continuous improvement in both social media engagement and campaign outcomes
- Conduct A/B testing on email subject lines, content, and layouts to drive better results
Our take
Frustrations with the available database solutions are what inspired PingCAP. When three infrastructure engineers got together, their aim was to eliminate the issues with management, scalability and maintenance of databases by creating their own open source distributed database.
With worldwide contributions from like-minded developers, the cloud-based NewSQL database TiDB was created. It soon gained great popularity and so, being open source, is constantly being enhanced.
With the creation of a product that eradicates the problems faced when attempting to scale up traditional relational databases, a wealth of data migration tools and no vendor lock-in, TiDB is an attractive proposition for businesses that need future flexibility. Notable clients include China Zheshang Bank, PatSnap and leading Asian logistics company Ninja Van.
With the backing of $270 million Series D funding in 2020, TiDB continues to grow, and a portfolio of complementary products is in development. It also gained positive publicity from its receiving the award for Open Source Data Solution Provider of the Year from the Data Breakthrough Awards 2024.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Nov 2020
$270m
SERIES D
Sep 2018
$50m
SERIES C
Total funding: $341.6m
Company benefits
- Competitive Compensation and Stock Options
- Health & Wellness
- Generous Company Holidays and Paid Time Off
- Fun Team Building Activities and Awesome Swags
- Remote Friendly Distributed Workforce
- Tailored Growth Path with Mentorship
Company values
- Customer success
- Deliver results with excellence
- Be open
- Be an owner
- Respect and empower people
- Think big, think long and think different
Company HQ
Sunnyvale, CA
Articles
Leadership
Max Liu
(Co-founder & CEO)Max worked in software and system infrastructure for over a decade, working at Wandou Labs. They co-founded PingCap in 2015, serving since as CEO.
Dongxu Huang
(Co-founder & CTO)Dongxu interned at Microsoft before spending 3 years as a NetEase Youdao Senior Software Engineer and working at Wandou Labs. They left in April 2015 to co-found PingCAP.
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