Senior Director of Paid Media Marketing, Cloudflare

• The ideal candidate has successfully led in both agency and in-house environments, and can orchestrate within a global, federated model
• You’ll partner closely with Global Campaigns, Field, and Brand marketing teams to define the digital center of excellence that powers our marketing growth
• 15+ years in digital marketing, including leadership roles in B2B enterprise SaaS, with expertise marketing to technical and executive audiences. Cybersecurity, Cloud, or IT infrastructure specific experience strongly preferred
• Proven experience managing global, multi-channel demand generation programs & budgets that deliver measurable results. Ability to leverage modern marketing and analytics tools (Google Ads, LinkedIn Campaign Manager, Demandbase, etc.)
• Strong background operating an agency model, with informed views on how to design, manage, and optimize processes for efficiency, quality, and accountability
• Experience operating in a federated demand generation model and managing a digital Center of Excellence
• Exceptional leadership, communication, and collaboration skills to develop your own high-performing team and influence cross-functionally
• Proficient data storytelling and analytical skills

Desirable

• Cloudflare is seeking a Senior Director of Paid Media to lead our global digital demand generation strategy and execution
• This leader will architect a modern, scalable digital marketing engine that accelerates growth, engages technical buyers, and drives measurable ROI across channels
• Defining Strategy: Lead Cloudflare’s global digital marketing strategy across paid channels to drive growth, efficiency, and measurable business results
• Driving Execution: Manage global digital budgets and optimize investments to maximize ROI and pipeline impact
• Managing Agencies: Evolve a scalable agency operating model, setting clear expectations, operating rhythms, and performance standards.Scaling a Global Federated Model: Establish a center of excellence for digital demand generation that defines best practices, tools, and reporting frameworks. Partner with Campaign and Field teams to deliver integrated programs that balance global consistency with regional needs
• Leading a team: Manage, coach, and develop a high-performing team while fostering collaboration across internal and external partners
• Optimizing programs for results: Report performance insights, learnings, and opportunities to leadership, influencing strategy and investment decisions. Stay ahead of evolving industry trends and best practices to continually elevate Cloudflare’s digital presence and competitive advantage