Head of CRM, LiveScore Group
Campaign Operations
Salary not provided
+ Company Performance bonus
Senior and Expert level
London
More information about location
2 days a week in office (Soho, London)
Real-time sports scores and free-to-air live stream service
Job no longer available
Real-time sports scores and free-to-air live stream service
501-1000 employees
B2CGamblingDigital MediaSaaSSports
Job no longer available
Salary not provided
+ Company Performance bonus
Senior and Expert level
London
More information about location
2 days a week in office (Soho, London)
501-1000 employees
B2CGamblingDigital MediaSaaSSports
Company mission
To grow the world's leading sports ecosystem
Role
Who you are
- Proven leadership experience in a CRM, marketing operations, or campaign management role, preferably in a fast-paced or high-growth environment
- Strong leadership skills with experience managing teams and driving cross-functional collaboration
- Deep knowledge of CRM tools, marketing automation platforms, and MarTech systems
- Experience in A/B testing, optimisation, and using data to inform decision-making
- Excellent communication skills, with the ability to distil complex data into clear and actionable insights for stakeholders
- Ability to manage multiple projects simultaneously and thrive in a fast-paced, results-driven environment
- Familiarity with the betting/gaming industry is a plus, but not essential
What the job involves
- We are looking for an experienced and dynamic Head of CRM to lead the newly created Campaign Operations team. This team will own the end-to-end implementation of the Retention team’s plans, building and implementing customer communication across LiveScore Bet and Virgin Bet channels
- Reporting directly to the Director of CRM, you will manage a team of CRM Managers and Executives, overseeing implementation of the Retention team’s customer strategy, as well as owning the group’s CRM tool suite
- This role offers a unique opportunity to help scale our operations during an exciting period of growth
- If you're passionate about building processes, optimizing workflows, and empowering a team to drive operational excellence, we want to hear from you!
- Build a robust briefing process to be followed by requesting teams – Campaign operations team should receive the campaign objective, segmentation details, user journey, bonus offer details and validity, terms & condition, etc. The briefing process needs to be seamless while capturing all essential details to allow error-free implementation
- Lead the creation and implementation of all marketing campaigns across CRM and promotions channels
- Own the campaign implementation process, including campaign planning (based on the requestor’s requirements) copywriting, testing, segmentation, launching, and performance reporting
- Build a robust QA process to ensure we are compliant and have zero error in campaign implementation
- Create and manage dynamic, personalized, and automated campaign workflows across all channels (email, SMS, push, etc.)
- Own the group’s CRM tool suite, collaborating with product, data, and technology teams to ensure smooth implementation and troubleshooting
- Be the main point of contact for CRM tool vendors, ensuring the tech stack aligns with business goals and supports team operations
- Act as the escalation point for critical issues (P0s) related to CRM tools and marketing operations
- Build thorough documentation on tool requirements, tool working, compliance rules by market, technological upgrades, etc. Additionally drive the team to document any changes made to user journeys and inform relevant teams accordingly
- Establish and maintain rigorous A/B testing processes to optimize campaign performance, including email design, messaging, cadence, and timing
- Drive continuous improvement through data-driven insights, feedback loops, and optimization recommendations for all lifecycle and email campaigns
- Stay on top of industry trends, tools, and best practices to continually optimize campaigns and processes
- Lead and mentor a team of CRM Managers and Executives, providing guidance on automation best practices, campaign creation, and data governance
- Manage team performance and ensure the achievement of quarterly objectives, aligning with overall business goals
- Foster professional development by identifying skill gaps, providing training opportunities, and offering continuous feedback to team members
- Assist with onboarding of new Martech systems and drive team adoption of new tools and processes
Salary benchmarks
Our take
Livescore Group is a union of sports streaming, digital media, and online betting companies that includes Livescore (founded in 1997), Livescore Bet, and Virgin Bet. With streaming services predicted to spend $6 billion on sports rights in 2023 alone, the Livescore Group is located in the heart of a lucrative industry, and that’s before the gambling side of their group is even considered.
Livescore Group makes considerable revenue from selling its advertising space, and with streaming becoming an increasingly popular way to engage with sports, it’s unsurprising that in 2022 the company received large sums of venture capital.
Livescore Group is using its 2022 funds to accelerate growth in Central and Eastern Europe, further bolstering its 35 million worldwide active monthly users.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Company Performance Bonus: A company led bonus split into two payments - May and November
- Contributory Pension Plan
- Hybrid working for all staff with flexible working opportunities
- Life Assurance: Touch wood nobody needs it but if something bad was to happen to you while working with us, your nearest and dearest will receive 3x your salary
- Private Healthcare Scheme + Employee Enhanced Assistance
- Virgin Family - Access to exclusive Virgin offers and experiences
- Learning and Development: Grow your skills with our easily available learning programs and tools, enabling your professional and personal development
- Enhanced Family Leave: Maternity, Shared Parental & Adoption Leave: up to 6 months at full pay and 6 months at half pay. Paternity leave: up to 4 weeks at full pay
Company values
- ADAPTABLE We compete in fast-paced, ever-changing industries. We’re agile, able to switch tactics mid-game, and embrace change. We know this makes us more resilient, dynamic and successful. We’re open minded, always learning, and trust in making big decisions for the right reasons.
- RESPONSIBLE Beyond the conventional definition, we embrace responsibility as a guiding principle in every single decision we make. We recognise our profound responsibility to our customers, particularly with regards to Responsible Gambling. It’s more than compliance; it’s about going above and beyond to ensure our customers have a safe space to play. A focus on building a sustainable, conscientious and ethical business. And contributing to the greater good in the communities and industries we operate.
- TEAM PLAYERS Win or lose, we’re all in this together. We all work to build a company where everyone feels included, respected and trusted to do their best work. We believe that collaboration, communication and accountability are crucial. Everyone’s opinions matter and we actively encourage differing views and healthy debate.
- AMBITIOUS We define ambition as the collective desire for us all to do and be the best we can. We set big goals, aspire to maximise our potential, and deliver quality work that we’re all proud of. And although success is never instant, our competitive spirit ensures we take initiative and proactively push for continual growth.
- CHAMPIONS OF SPORT Sport has the power to change the world. It’s unparalleled highs, occasional heartbreak and pure passion for fans. It’s what motivates us to create authentic, immersive experiences which give our users the feeling of being a part of the action, even when they’re not. And we believe that championing sport, the values it upholds, and its positive impact on fans’ lives helps us connect with and earn their trust.
- EVER-CURIOUS Our curiosity encourages us to always question if we can do better. We’re not afraid to approach tasks differently, to look for smarter ways to work, and try new things. We never settle, we refuse to accept the status quo, and continually look for opportunities to learn, improve and optimise.
- FAN DRIVEN Fans are at the heart of everything we do. We want to fuel their passion and enjoyment for sport. Which means always listening to and understanding what they want. A user-centric approach is fundamental to every decision we make and the service we offer.
Company HQ
Soho, London, UK
Articles
Leadership
Sam Sadi
(CEO)Previously CEO of Gamesys, and Director of Bwin Labels at Bwin.party Digital Entertainment, Founding Partner Trendee Europe and Owner of Sport One Online Gambling Consultancy.
Diversity, Equity & Inclusion at LiveScore Group
- The I.D.E.A (Inclusion, Diversity, Equality, Awareness) Forum: LiveScore Group is committed to diversity and inclusion, which we recognise as critical to our business and fundamental to everything we do. The I.D.E.A Forum programme includes systemic and holistic initiatives at both strategic and operational levels across all our entities. Our programme is supported by policies and practices providing an integrated approach to inclusion, opportunity, equality and diversity at LiveScore Group.
- LiveScore Group recognises that actions speak louder than words. Though sports and gaming typically lack a representative workforce, we are focussed on creating a more balanced employee base that reflects the diversity of our audiences as well as developing products and features that have wider appeal. We are committed to recruiting and fostering the development of a people from varied backgrounds to bring diversity of experience and promote thought-diversity within our teams. We passionately believe that you have the right to ‘live your truth’ each day, and we are working on reducing barriers to entry (and upward mobility) – particularly for those from underrepresented communities.
- One of the aims of the I.D.E.A Forum is to eliminate practices of unconscious bias and discrimination from our ways of working as well as creating opportunities for diverse talent to thrive. We are not yet perfect, but our whole group – executives and employees alike – are dedicated to becoming better, and we invite you to join in on our collective journey to inclusiveness as we believe and invest in a more equitable society for all.
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