PR Marketing Manager, Trustpilot
UK Market
+ Bonus
1-2 days a week in office
Consumer review website
Open for applications
Consumer review website
501-1000 employees
Open for applications
+ Bonus
1-2 days a week in office
501-1000 employees
Company mission
To bring people and businesses closer together to create ever-improving experiences for everyone.
Role
Who you are
- Proven experience in Consumer marketing and PR functions
- Experience working with/managing agency partners, influencers and press directly, consumer marketing experience
- Ability to operate in a high-performance, commercial environment and strive to continuously learn and improve
- Proven experience of building and executing consumer and PR campaigns in a SaaS business - with demonstrable strong ROI
- Continual focus on customer-centric, data-driven insights to drive decisions to improve business performance
- A proactive hands-on approach, with the ability to work on both strategic and tactical levels
- High energy level, with a bias for positivity, action and accountability
- Solid stakeholder management skills and the ability to influence others - regardless of seniority or department
What the job involves
- This role will focus on scaling our PR and social media engagement marketing strategy and is critical in assisting us achieve our goals and vision to create an independent currency of trust in the UK
- You will be a key member of the UK Regional Marketing team, and will work on the following:
- Brand awareness and growth by creating and managing the marketing and customer narrative in the UK
- Oversee the PR engagement and media outreach strategy to develop the narrative and proactive public relations
- Strategies to promote awareness and engagement via our social media platforms
- Expertise in PR, social media, market nuances, and local insights
- This role will help build and develop our PR and social engagement strategy to deliver value and growth in consumer usage of the platform and promote awareness of the Trustpilot brand in the UK
- You will be a core member of the UK marketing team that is tasked with amplifying our narrative, and creating innovative, compelling, data-driven campaigns that demonstrate the value of Trust
- You will create and implement an impactful and commercially focused PR and social engagement strategy to amplify our narrative through key media and digital channels, events, awards, and more
- You will be responsible for all regional social media and PR initiatives, stories, and outreach. You will work closely with other stakeholders in Marketing such as Digital, Product Marketing, and Content to ensure an effective omni-channel approach
- Develop and own PR and social engagement strategy for the UK, using a local agency and with global support
- Manage and develop press releases, and messaging points, along with building relationships with journalists in key media outlets
- Create and execute speaking, podcast, and media engagement
- Leverage internal data to develop compelling external narratives that support Trustpilot’s value proposition
- Identify competitive, customer, and industry/category trends to bring fresh, creative thinking to Trustpilots’ external narrative
- Work closely with Global Marketing, Product, and External Comms teams to integrate programs, support product releases and global initiatives
- Take full responsibility for each of your strategies; delivering on time and budget, with clear ROI or other metrics
Salary benchmarks
Our take
Fuelled by the rise of the consumer voice, Trustpilot started out from the vision that a brand's future is trust and transparency powered.
Since launching, Trustpilot has over 167 million reviews across the 714,000+ websites on its platform, with new reviews being added every single second. The company works hard to make sure customers are reading reviews based on real experiences and take an active stance in combating fake reviews. This includes forming a partnership with Veriff to offer identity verification services to the community.
Trustpilot earns a majority of its revenue from companies that subscribe to its services. This enables companies to collect reviews at key moments in customer journeys, showcase their reviews elsewhere, and unlock customer insights. The company is entering a new period of growth as it navigates a renewed strategic direction, fuelled by a successful IPO in 2021.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
41% female employees
1% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Mar 2019
$55m
SERIES E
Jan 2017
$6.6m
LATE VC
Total funding: $178.5m
Company benefits
- Maternity & Paternity pay
- Train travel scheme
- '20% time' - work on anything you’d like
- 28 days holiday (excl. bank holidays)
- Work from home opportunities
- Pension and life insurance
- Full access to Headspace
- Regular events and socials
- Health cash plan, online GP, 24/7, Employee Assistance Plan
- And more! (Varies by location)
Company values
- Always With Integrity - We do the right thing, even when nobody’s watching
- Open To All - Everyone is embraced and included for who they are, and what they bring
- Collaborative - We work best when we work together
- Positively Human - We are genuine people that create the Trustpilot family
Company HQ
København K, København
Articles
Leadership
Peter H. Mühlmann
(CEO)Started the company when his parents started shopping online. At the time, they were studying at Aarhus University
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