Social Media Working Student, Motatos

Motatos positions itself as a rival to high street chains such as Aldi and LidL, and claims to offer up to a 60% discount over its brick and mortar competitors. While customers may be reluctant to purchase discarded food even at a discount, Motatos banks on the brand recognition of its household name products to ensure trust with its users, and its careful price tracking and daily offerings serve to make its prices irresistible.

Having secured funding in a Series D investment round, Motatos has recently expanded to the United Kingdom, opening its online store in late 2022. This is a watershed moment for the company, as although it has been operating since 2014 in the Nordic region and Germany this is its first large international expansion. If it is successful in this bid it has plans to take the business global in the near future.