Senior Marketing Manager, Remitly
Africa
+ Employee Stock Purchase Plan (ESPP)
More information about location
International payments company
Job no longer available
International payments company
1001+ employees
Job no longer available
+ Employee Stock Purchase Plan (ESPP)
More information about location
1001+ employees
Company mission
To transform lives with trusted financial services that transcend borders.
Role
Who you are
- 10+ years of experience in Marketing, with at least 5+ years experience in a go-to-market planning or strategic marketing role
- Track record of delivering localized campaigns and offers to market targeting the Africa and South Asian audiences
- Highly proficient in operating in a cross-functional setting and leading with influence, bringing together diverse perspectives and expertise toward shared outcomes
- Ability to travel to the United States and assigned regions required. Expected travel will be quarterly
What the job involves
- As Senior Marketing Manager, you will lead strategic marketing programs that drive growth and brand awareness for Remitly, with a key focus on delivering growth for our African business
- You'll collaborate with internal teams and external partners worldwide to develop high impact initiatives that align with our business objectives and brand values
- Bring deep, hands-on experience marketing to African diasporan and local audiences, with strong cultural fluency across multiple major African markets and regions. You'll be comfortable operating across diverse countries and cultural contexts globally
- Coordinate with the US, EMEA & APAC teams to build and execute localised growth marketing strategies that drive brand awareness, acquisition and insights for key audiences, such as money senders to Africa. Own the go to market strategy process end-to-end, considering customer and competitive journeys, localisation needs, and tailored offers
- Take a 0–1 approach in building and scaling marketing programs, testing, iterating, and establishing playbooks in markets where we are at early stages of growth
- Collaborate with the Business Management teams to identify key opportunities and customer segments across African markets and beyond, then partner with agencies to plan, buy, and execute campaigns that deliver business outcomes
- Build and execute both brand and performance led marketing campaigns across multiple markets, focusing on awareness, new customer growth, and engagement through channels including TV, OOH, influencers, digital, and community
- Have a proven ability to execute community and influencer marketing programme, especially for African audiences, including negotiations, ambassador programs, events, sponsorships, and brand partnerships
- Develop a receive-side marketing presence in Africa and beyond, building awareness and trust in key markets while ensuring close integration with global and send-side efforts
- Measure and report on overall marketing performance as well as granular brand and performance marketing activity, working closely with Analytics and Consumer Insights
- Manage and optimise a multi million pound marketing budget for maximum impact
Salary benchmarks
Our take
Since its inception in 2011, Remitly has focussed on helping immigrants to send money across the world faster, cheaper and easier. The company has grown exponentially since then and now operates across multiple continents. Remitly put down most of its success on putting its customers first.
The emergence of digital banks with low transaction fees cross-country has increased competition in a space where Remitly was dominant for many years. The company must continue to innovate its product to ensure it is the go-to place for these types of payments.
That said, Remitly continues to partner with exciting companies and improve their service for loyal customers. The company is setting its sights beyond its core remittance service, such as through the introduction of Passbook, an app that allows customers to access digital banking through a partner bank.
Steph
Company Specialist at Welcome to the Jungle
Insights
19% employee growth in 12 months
Company
Funding (last 2 of 10 rounds)
Jul 2020
$85m
LATE VC
Jul 2019
$135m
SERIES E
Total funding: $435.8m
Company benefits
- Spend up to $1,000 per year on costs related to continuing education or on travel to countries Remitly serves, allowing you to gain insights to our customer’s journeys
- All of our office spaces offer our employees a place to collaborate and celebrate. With locally sourced artwork and vibrant designs, they create an environment that all can enjoy
- Fill your cup up outside of work and take advantage of our generous paid time off policies, leave policies, and flex working hours to ensure you are able to meet the demands of life outside of work
- Tap into the learning routines, resources and affinity groups Remitly provides to help you further your own DEI journey
- Contribute to the communities we serve through volunteering, employee giving, or civic advocacy
- Remitly provides rich benefit plans intended to cover the needs of our diverse teammates
Company HQ
Central Business District, Seattle, WA
Leadership
Matt Oppenheimer
(CEO & Co-Founder)After completing an M.B.A from Harvard Business School he worked as a Director for Barclays before founding Remitly in 2011.
Josh Hug
(Vice Chair & Co-Founder)He was a Director at Real Networks for 7 years before co-founding Shelfari, which was acquired by Amazon as he stayed onboard to run it as CEO.
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