Growth Marketer, Howbout

• Track record: You have 3-5 years of experience in an app Growth or Performance Marketing role
• Data-driven: You have a data-driven, analytical and test-and-learn mindset. You're very comfortable delving into all aspects of data, scrutinising results and identifying what works, what doesn't, and identifying new opportunities. You also have experience with setting up A/B tests and other experimentation techniques
• Tools: You have experience using performance marketing platforms (particularly on TikTok, Apple, UAC), and experience working with customer engagement platforms
• Business acumen: You can step back and see the big picture to understand how things ladder up to wider business goals
• User-centric mindset: You're excited to dive into user behaviours and what motivates them to download, engage with, and retain consumer apps
• Appreciation for quality: You have excellent attention to detail and have a knack for understanding complex analytics
• Growth mindset: You embrace challenges, welcome feedback, adapt and learn quickly, and believe you and others can always grow
• Collaboration: You welcome collaboration, work with various stakeholders effectively, and have brilliant communication skills
• Management: You can manage multiple projects in a fast-paced environment with tight deadlines and are excellent at reporting on complex data in clear and digestible ways
• Grit: You have strong work ethic and problem-solving skills, including the ability to work independently across a range of diverse tasks and troubleshoot unexpected issues on the fly
• Proactive positivity: You move on from challenges stronger and happier and bring care and intention to how your words and actions make others feel
• Sense of humour: We don’t take life too seriously at Howbout!

Desirable

• Develop, execute, report on and monitor paid media campaigns across our existing paid platforms (currently TikTok, Apple and Google UAC) including running tests and optimising strategies driven by business goals
• Ideate and experiment with other paid platforms we don't currently use, but where our audience lives
• Leverage data-driven insights to optimise user communication, our understanding of our target audience and identify product growth opportunities
• Collaborate with other members of our growth team to develop, implement and refine our multi-channel growth and paid campaigns and come up with new messaging opportunities that ultimately drive engagement with the product
• Optimise ad performance and budgets, ensuring alignment with business goals
• Take ownership over optimisations, insights and reporting on our customer engagement platform

• 1. Apply by answering the following questions: a. What about Howbout as a product or business, and the Growth Marketing role specifically, inspired you to apply? b. What’s your favourite tool or platform you use as a growth marketer and why? And what's your least favourite? c. What's your #1 trait that describes your approach to growth marketing? How is that reflected in the way you work?
• 2. Screening call to discuss your application and experience
• 3. Technical challenge with a video call
• 4. Final stage in-person interview
• 5. Offer 🎉