Marketing Lead, Asana
Southern Europe
€84-106k
More information about location
3+ days a week in office
Work management platform
Be an early applicant
Work management platform
1001+ employees
Be an early applicant
€84-106k
More information about location
3+ days a week in office
1001+ employees
Company mission
To help humanity thrive by enabling the world's teams to work together effortlessly.
Role
Who you are
- Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making
- Brings 5+ years of experience in field marketing, regional marketing, demand generation, or integrated marketing within B2B SaaS or enterprise technology
- Proven track record of shaping marketing strategy specifically for France, with experience handling multiple European markets considered a distinct advantage
- Demonstrates strong commercial judgment when turning broad company priorities into a focused regional plan and making clear execution trade-offs
- Possesses the agility to operate at different altitudes, seamlessly moving between strategic planning and hands-on campaign execution
- Exhibits confidence partnering with senior sales stakeholders and influencing cross-functional teams to drive shared goals
- Strong event leadership and campaign management skills, combined with analytical capabilities to guide investment choices using performance data
- Professional fluency in both English and French is required; proficiency in Spanish or Italian is beneficial
What the job involves
- We’re looking for a Marketing Lead, Southern Europe to lead regional marketing across Southern Europe, with France as the clear priority market and Spain and Italy as important markets within the broader regional scope
- In this high-ownership role, you will operate like a mini CMO for the region by shaping strategy, influencing go-to-market priorities, partnering closely with sales leadership, and building programs that drive pipeline while strengthening Asana’s presence in market
- You will navigate thoughtful prioritization across markets with different levels of maturity, investment, and opportunity, balancing immediate business impact with longer-term market development
- Lead the Southern Europe regional marketing strategy, focusing execution choices on France as the primary market while supporting broader regional growth through partner-led and targeted approaches
- Determine the regional marketing plan and mix across owned events, trade shows, customer programs, campaigns, webinars, partner activations, and account-based motions
- Partner closely with sales leadership and cross-functional stakeholders to align marketing investments directly to target accounts, priority segments, whitespace opportunities, and pipeline goals
- Own Asana’s end-to-end presence at key trade shows and industry events in France and across the region, converting those moments into visibility, engagement, and pipeline opportunities
- Act as the strategic voice of Southern Europe in EMEA and global planning sessions, ensuring campaigns, messaging, and investments reflect local needs and opportunities
- Help shape how Asana and Asana AI show up in Southern Europe through relevant messaging, local customer stories, executive engagement, and strong in-market execution
- Manage regional budgets, reporting, and performance analysis, utilizing data insights to continuously refine programs and maximize business impact across markets
Our take
Asana is a web and mobile application designed to help teams organize, track, and manage their work. Acting as a unified hub, it empowers teams to effortlessly generate projects, delegate responsibilities, set deadlines, and foster direct task-related communication, transcending the inefficiencies of traditional email-based coordination.
Despite facing competition from established players like SmartSheet in its market, Asana has navigated its path, bolstered by a successful Initial Public Offering in 2020 and a track record of startup triumphs. This strategic prowess has propelled Asana to amass a robust clientele exceeding 100,000 organizations, boasting notable entities such as Uber and Air France among its ranks.
Since its inception, Asana has undergone exponential growth, with its reach extending to offices sprawled across four continents worldwide. This expansion not only underscores its global footprint but also signifies its commitment to fostering diverse talent pools and catering to a broad spectrum of clients.
Steph
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jun 2020
$200m
CONVERTIBLE
Nov 2018
$50m
SERIES E
Total funding: $414.4m
Company benefits
- Benefits - From comprehensive health benefits including mental health programs and coaching to our in-house culinary program and supportive parental leave policies, our benefits are intentionally designed to ensure that you are energized, focused, and thriving
- Development: We know that growth isn’t always linear, so we’ll support you in achieving your personal and professional goals. You’ll have the opportunity to take on big responsibilities that impact our success as a company and challenge you in new and fulfilling ways.
- Career growth: Your growth at Asana centers on ownership, access, and choice. All employees can tap into resources that support their growth and their team’s growth in the way that works best for their unique needs.
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Dan Rogers
(CEO)Prior to joining Asana in 2025, Dan was the CEO of LaunchDarkly, a President at Rubrik, and the CMO at ServiceNow and Symantec.
Aziz Megji
(CFO)Aziz joined Asana in 2024 as the Head of Strategic Finance & IR, moving into the role of CFO in 2026. Previously, they worked at RingCentral as an SVP of Finance, at NVIDIA as a Senior Director of Corporate Development and at Hewlett Packard Enterprise as a VP of Corporate Development.
Arnab Bose
(CPO)Prior to joining Asana in 2025, Arnab spent 6 years at Okta, joining as an SVP of Product Management before moving into the role of CPO. They were also an Advisor at Codified and a VP of Product Management at Quip.
Prachi Gore
(CMO)Prior to joining Asana in 2025, Prachi spent nearly 6 years at Checkr as a VP then Senior VP of Marketing. They also spent nearly 4 years at Smart Recruiters as a VP of Demand Generation then Marketing.
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