Senior Strategy & Product Marketing Manager, Snapdocs
$111.6-172.5k
Salary dependent on candidate's location
Automating mortgage closing
Open for applications
Automating mortgage closing
201-500 employees
Open for applications
$111.6-172.5k
Salary dependent on candidate's location
201-500 employees
Company mission
To automate mortgage by connecting the people, process, and technology that powers the industry.
Role
Who you are
- Bachelor’s degree
- 4+ years of product marketing experience at a B2B SaaS company or management consulting
- Proven track record of launching products and features to market
- Extensive storytelling experience and proficiency in writing
- Experience building collateral for every stage of the sales process
- Proven experience with pricing strategy development and analysis
- A blend of creativity and analytical thinking skills
- Experience creating sales tools such as competitive battlecards
- Strong attention to detail and an eye for quality
- Ability to grasp and translate technical capabilities into understandable values/benefits
- Complex, cross-functional project/program management experience
- Experience with positioning and marketing products in complex industries, such as finance or healthcare
- Clear and concise communication skills
- Experience in fintech, banking, or real estate is a bonus
What the job involves
- Snapdocs is looking for a Senior Strategy & Product Marketing Manager to help accelerate the growth of the business.
- You will have the opportunity to grow Snapdocs’ many products across digital closings, settlement/title & notary solutions as well as new product features coming to market.
- This is a strategic, high-impact marketing role that will ensure every GTM team knows how to sell our products with the right nuance and knows our product inside and out.
- This role will also focus on building robust GTM strategies for new products developed and ensure everyone internally is aligned with the vision, purpose and launch plan
- Perform research, both qualitative and quantitative, to better understand our competitive landscape in terms of offerings, roadmaps, strategy, messaging, and go to market strategies
- Develop and maintain a coherent brand narrative that will propagate to all the work completed by the various teams, including GTM strategies, messaging & positioning, and demand gen campaigns
- Work closely with our GTM teams to develop distinct customer segments for our lender and settlement/title products with differentiated messaging, positioning, and collateral for each segment
- Work closely with our customer success team to drive adoption among existing customers, helping to build content and collateral that drives adoption and overall satisfaction
- Work closely with the product team to ideate, validate, construct the full GTM strategy, and launch new products and features to market - capturing net new customers and driving adoption with our existing base
- Work closely with the marketing team to develop third party market research and white papers to better support our positioning in the market
- Develop new product packages for relevant customer segments and personas in order to increase win rates or net new customers
- In conjunction with the demand generation team, formulate and execute campaigns to drive feature adoption, active users and revenue growth
Our take
Real estate closings tend to be inefficient and fragmented. Snapdocs is a software provider that specializes in closing digital loans and mortgages, it uses a single platform to connect the various parties involved in establishing a mortgage. Like many industries, real estate is starting to favour the online space for efficiency and improved customer experience.
The company provides a suite of cloud-based products that simplify the process, bringing every party together in the online space to reduce the cost of deals and increase the efficiency of closing them.
An impressive list of settlement agents has started using the company’s platform, including Googain, Bell Bank, and Lenders One Cooperative. With 20% of real estate transactions being processed through the platform, the company is well set to see further expansion within the market as its patented technology sees further adoption, integration and implementation.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-39% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
May 2021
$150m
SERIES D
Oct 2020
$60m
SERIES C
Total funding: $253m
Company benefits
- Excellent health, dental, and vision benefits
- 401(k) with up to 4% company match
- 16 weeks paid parental leave (regardless of gender)
- Flexible time off policy
- Flexible spending account for healthcare and dependent care
- Galileo, Modern Health, Urban Sitter, and Northstar Financial memberships
- Life and disability insurance
Company HQ
Financial District, San Francisco, CA
Leadership
Aaron King
(Founder)Before founding SnapDocs, they founded another mortgaged-based company, NotaryLink, which focused on signing services. They were the former product manager for Afar Media which specialized in traveler experience beyond the guidebook.
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