Head of Product Marketing, Veriff

• 7+ years of marketing experience in the SaaS space
• 3+ years of experience managing teams
• Proven track record of developing and executing successful end-to-end product launches for global B2B products
• Strong analytical skills and experience with marketing analytics tools (e.g., Google Analytics, HubSpot, Marketo)
• Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment
• Creative thinker with a data-driven mindset and a passion for continuous improvement
• Previous experience within the identity verification industry or related fields

Desirable

• Veriff is seeking a stellar Head of Product Marketing to lead our global product marketing team
• This leader will play a pivotal role in the development and execution of go-to-market strategies, product positioning, and messaging that sets our SaaS product apart in a competitive landscape
• As a key member of the GTM leadership team, you will shape both short and long term strategies to achieve Veriff’s business goals
• As the Head of Product Marketing, you will focus on scaling our messaging globally by managing product launches, collaborating with cross-functional teams, and developing compelling sales and marketing materials
• Leading our team of product marketing managers, you will develop growth strategies, drive market leadership and work closely with product and marketing leaders to align growth efforts with broader company objectives
• Providing hands-on leadership to an international team of product marketers to ensure effective team performance and development
• Developing strategic, differentiated product positioning, value proposition and messaging informed by market insights, and product understanding
• Leading product launches and evaluating promotional plans to ensure that the key messages are effectively conveyed to customers, measuring outcomes and adjusting plans to meet the goal
• Applying best practices for product launches and positioning, collaborating with product managers on pricing and packaging
• Managing product launches and releases, both internally and externally
• Working with product, marketing, sales, and other cross-functional teams to scope the market opportunities in existing and new markets
• Collaborating with brand and growth marketing teams to implement marketing strategies
• Producing content and enablement materials for internal teams
• Driving continuous improvement in the marketing division by enhancing processes, emphasizing data-driven decision-making, and fostering a culture of excellence