Vice President of Product Marketing, Showpad

• The ideal candidate is a strong storyteller and market strategist, with a proven track record of influencing product direction, validating product-market fit, and aligning messaging to customer needs and willingness to pay
• 10+ years of experience in product marketing, with a strong track record in the tech industry
• Demonstrated expertise in creating and executing successful product marketing strategies
• Proven leadership skills with experience in team development and mentorship
• Strong collaboration skills with the ability to influence cross-functional teams
• Experience in analyst relations and positioning companies as industry leaders
• Deep understanding of storytelling and narrative development to simplify complex ideas

• Showpad is seeking a strategic and results-driven Vice President of Product Marketing to lead the global product marketing function
• This role combines vision and execution—translating our product roadmap into compelling, customer-centered value propositions that drive adoption, retention, and revenue impact
• They will lead go-to-market strategy, analyst relations, and team development, playing a critical role in positioning Showpad’s eOS as the essential solution for transforming revenue team performance
• Lead marketing strategy for Showpad’s eOS, positioning it as the essential solution for transforming revenue team performance
• Craft value propositions that highlight real-world impact, differentiation, and customer willingness to pay
• Partner with product leadership to shape the long-term eOS vision, driving innovation aligned with market shifts and customer needs
• Translate the roadmap into clear, benefit-driven messaging that reinforces product-market fit and resonates with our ideal customer profile
• Identify emerging market opportunities and guide product evolution to deepen product-market fit
• Deliver market insights and feedback—especially around pricing sensitivity—to influence roadmap decisions
• Co-develop product vision that meets demand and drives advantage, grounded in willingness to pay
• Ensure customer needs, trends, and competition are integral to product planning
• Lead GTM strategy for launches, ensuring clear, consistent messaging that reflects value and price alignment
• Collaborate with sales and CS to drive adoption, retention, and continuously improve product-market fit
• Own analyst relations to boost visibility and shape market perception
• Maintain strong relationships and incorporate insights into messaging and GTM plans
• Build and lead a high-performing team, focused on positioning and communicating product value
• Provide direction and coaching that fosters excellence and market-driven thinking

• Work from home opportunities
• Health insurance
• 26 days holiday (excl. bank holidays) 🇬🇧

Total funding: $155.5m

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