Vice President of Product Marketing, Showpad
2 days a week in office
Sales enablement platform for sales content, training and coaching
Be an early applicant
Sales enablement platform for sales content, training and coaching
201-500 employees
Be an early applicant
2 days a week in office
201-500 employees
Company mission
Showpad's mission is to empower sales and marketing to sell the way buyers want to buy.
Role
Who you are
- The ideal candidate is a strong storyteller and market strategist, with a proven track record of influencing product direction, validating product-market fit, and aligning messaging to customer needs and willingness to pay
- 10+ years of experience in product marketing, with a strong track record in the tech industry
- Demonstrated expertise in creating and executing successful product marketing strategies
- Proven leadership skills with experience in team development and mentorship
- Strong collaboration skills with the ability to influence cross-functional teams
- Experience in analyst relations and positioning companies as industry leaders
- Deep understanding of storytelling and narrative development to simplify complex ideas
What the job involves
- Showpad is seeking a strategic and results-driven Vice President of Product Marketing to lead the global product marketing function
- This role combines vision and execution—translating our product roadmap into compelling, customer-centered value propositions that drive adoption, retention, and revenue impact
- They will lead go-to-market strategy, analyst relations, and team development, playing a critical role in positioning Showpad’s eOS as the essential solution for transforming revenue team performance
- Lead marketing strategy for Showpad’s eOS, positioning it as the essential solution for transforming revenue team performance
- Craft value propositions that highlight real-world impact, differentiation, and customer willingness to pay
- Partner with product leadership to shape the long-term eOS vision, driving innovation aligned with market shifts and customer needs
- Translate the roadmap into clear, benefit-driven messaging that reinforces product-market fit and resonates with our ideal customer profile
- Identify emerging market opportunities and guide product evolution to deepen product-market fit
- Deliver market insights and feedback—especially around pricing sensitivity—to influence roadmap decisions
- Co-develop product vision that meets demand and drives advantage, grounded in willingness to pay
- Ensure customer needs, trends, and competition are integral to product planning
- Lead GTM strategy for launches, ensuring clear, consistent messaging that reflects value and price alignment
- Collaborate with sales and CS to drive adoption, retention, and continuously improve product-market fit
- Own analyst relations to boost visibility and shape market perception
- Maintain strong relationships and incorporate insights into messaging and GTM plans
- Build and lead a high-performing team, focused on positioning and communicating product value
- Provide direction and coaching that fosters excellence and market-driven thinking
Our take
Sales teams have always used tech solutions to help improve how they source leads, develop relationships and close deals.
Showpad believes they're part of the fourth pillar of the technology marketing stack: storage (the cloud services where you keep all your data), CRM, marketing automation and sales enablement. The first three help manage a salesperson's activities, while sales enablement helps them to be more effective.
Their technology allows employees to share sales collateral with each other. The material and its link to successful sales becomes part of how Showpad “learns” what works and what doesn’t, enabling them to suggest materials for a specific sales effort.
Showpad has ties to companies in over 50 countries, and in 2023 released its Enablement Operating System product for its preexisting customers. This first of its kind analytics and insights dashboard exemplifies how at more than a decade old, Showpad is still at the forefront of the marketing software sector.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Jun 2019
$70m
SERIES D
Jan 2018
$25m
SERIES C
Total funding: $155.5m
Company benefits
- Work from home opportunities
- Health insurance
- 26 days holiday (excl. bank holidays) 🇬🇧
Company HQ
Ghent, Flanders
Leadership
Pieterjan Bouten
(Executive Chairman)Prior to Showpad, was head of Business Development for Netlog (online community, then acquired by Meetic). Left Showpad CEO position in early 2022.
Peter Minne
(Co-founder)8 years of experience a developer, including projects for MTV Europe and Hewlett Packard
Louis Jonckheere
(Co-Founder & Executive Board Member)Partnerships Manager at Netlog, where they met Pieterjan.
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