Growth Marketing Performance Manager, iwoca
Germany, German Speaker
£45-65k
+ An employee equity incentive scheme
1-3 days a week in office
Online loans for small businesses
Posted today
Online loans for small businesses
201-500 employees
Posted today
£45-65k
+ An employee equity incentive scheme
1-3 days a week in office
201-500 employees
Company mission
To fund one million small businesses.
Role
Who you are
- This is a role for someone who thrives on building things that don't yet exist. You're analytical, structured, and hands-on – and you bring the commercial instinct to know which bets are worth scaling
- Demonstrates curiosity to use and learn more about AI tools. You’ll already be comfortable using AI tools in practical ways to help solve problems, increase productivity and improve quality of work, showing good judgement about when to use them and the ability to explain the reasoning behind that use
- 3–5 years of hands-on performance marketing experience beyond Paid Search and Paid Social, with a track record of building and scaling at least one channel from an early stage (e.g. Native Ads, LinkedIn Ads, Reddit Ads, direct placements, programmatic, or affiliate)
- Strong analytical skills – you're comfortable turning campaign data into clear decisions and recommendations
- Experience designing and running A/B tests, with a solid understanding of test design and statistical significance
- A builder mindset: you're energised by setting up channels and measurement frameworks where little or nothing exists yet
- Fluent in German (required – essential for the DE market, publisher relationships, and creative work)
- Fluent in English (company working language)
Desirable
- Experience in fintech, lending, or another regulated industry
- Familiarity with offline attribution modelling
- Experience working with or managing external media partners and publishers
What the job involves
- Our performance marketing team is three people located in London and Berlin building an in-house growth engine for the German market
- You'll report to the Team Lead Performance Marketing and work day-to-day alongside colleagues owning Paid Search and Paid Social
- Your focus: everything beyond those two channels, diversifying into areas where we're still early and the upside is real. You'll be a key contributor to our channel diversification
- You'll also be supported by our Commercial Strategy team, who partner with you on test design, attribution, and performance measurement
- We're looking for a (mid-level) performance marketer who will own and scale a diverse channel mix for the German market
- Reporting to the Team Lead Performance Marketing, you'll build new online channels from scratch such as Native Ads, Reddit Ads, and LinkedIn Ads, and manage direct placements with publishers relevant to our target audience
- On top of that, you'll drive conversion rate optimisation on our paid landing pages, turning traffic into leads
- Explore, test, and establish new paid channels such as Native Ads (e.g. Outbrain, Taboola), Reddit Ads, and LinkedIn Ads
- Set up each channel from scratch - KPIs, measurement infrastructure, budget - and own performance end-to-end
- Experiment aggressively, measure honestly: we scale what proves itself and stop what doesn't
- Act as project lead for each new channel launch - coordinating across design, compliance, and copywriting from initial ideation through to long-term rollout and ongoing optimisation
- Build a direct placement network from scratch: Identify, pitch, and partner with publishers who reach German SME decision-makers
- Own the commercial relationships end-to-end: negotiation, execution, and performance accountability
- Own the conversion journey on our paid landing pages, run the experimentation roadmap that turns traffic into leads
- Test relentlessly: if a variant doesn't win, learn and move on - the roadmap is never short of ideas to try next
- Use tools like Google Analytics, heatmapping tools, and A/B testing platforms to support and confirm your findings
- Work with design and copywriter to ship page iterations fast, informed by data rather than opinion
- Build lean, scalable processes to manage and optimise the channels you establish, so performance stays high without everything relying on manual effort
- Explore and integrate AI tools into your workflows to work faster and smarter, from ideation to execution
- Balance efficiency with rigour: we automate where it makes sense, but we never skip the critical thinking. You question outputs, validate results, and own the quality of what goes live
- We're a cross-location team, so we're deliberate about staying connected: weekly performance syncs to challenge each other's thinking, monthly cross-channel jour fixes with the wider marketing team so nothing happens in a silo, and regular company-wide learning sessions where we share what worked and what didn't
- Decision-making is low-bureaucracy, high-rigour. If you can make the case with numbers (in a Google Doc, on Slack, in a meeting) you have the green light to move
Salary benchmarks
Our take
UK SMEs are the backbone of a complex economy that is constantly changing, so the need for fast and responsive access to finance is becoming more and more important to ensure their success and growth. iwoca allows SMEs access to business loans in less than a minute, with its API and business marketplace partnerships.
With offerings like iwoca's, gone are the days where waiting up to eight weeks for a loan decision was viable. Its simplified business loans of £1,000 - £500,000 come with no fees attached, and applying online takes no more than five minutes. The ready availability of iwoca loans gives business owners a level of certainty, so that they can make instant decisions to help their business grow.
iwoca has made a number of partnerships with other players in the business finance space, including an impressive industry-first invoice checkout integration with QuickBooks. Funding raised by the company, which is now operating at net profitability, will enable it to meet a recent surge in demand for corporate loans and offer more to larger SMB businesses. And the company has made several billion in funding available to over 100,000 businesses since launching, positioning itself as a leading European fintech.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 8 rounds)
Aug 2025
$15.7m
SERIES D
Aug 2019
$13.3m
GRANT
Total funding: $112.6m
Company benefits
- Work where you work best: Twice a year we rent houses in places like Sicily and the French Alps where each team can work together for a week poolside. We champion flexible working in all our teams
- Invest in iwoca: We want people to be invested in iwoca's success so after six months you'll be awarded share options
- Keep yourself healthy: We offer comprehensive health insurance and cash plans. You'll also get gym discounts and we host yoga classes in the office every week
- Start (and end) your day right: Each floor of iwoca HQ has a fully stocked fridge for breakfast and every Friday we unwind with beers and wine
- Life-work balance: We know your life outside of work comes first. We offer enhanced maternity and paternity leave for new parents plus a nursery benefit. We also have unlimited unpaid leave
- Learning and development: Whether you want to learn to code, experiment with motion design, or beat cognitive biases, you'll have time and budget to invest in your professional development
Company values
- Motivated: Going to work shouldn't feel like a slog, so we want everyone in the team to personally care about what they're working on. We stay motivated by celebrating our wins, learning from our mistakes, and always looking for new gaps to step into
- Smart: At iwoca being smart isn't about what you know, it's about how you think. Smart thinking means looking at each problem by asking ‘why’ first, then figuring out ‘how’
- Humble: We know all ideas are flawed, all code has bugs, and everyone makes mistakes - it’s how we learn. For us, being humble means you question yourself first, rather than your team
- Growth Mindset: We think there's always a better way to solve a problem. So we never let ourselves get comfortable with being good enough
Company HQ
Fitzrovia, London, UK
Articles
Leadership
Christoph Rieche
(Co-Founder & CEO)Previously spent 7 years at Goldman Sachs as a Vice President before co-founding iwoca in 2011.
Joost Versteeg
(CMO)Joost initially joined iwoca in 2017 as an Intern. Since then, they have held a number of roles, from Growth Analyst to Head of Commercial Strategy and became CMO in 2024.
People progressing
Serita joined as a Customer Onboarder, before moving into the Broker Team. Most recently they have been promoted to Partnership Manager.
Leo joined in 2018 as a Client Onboarder. Since then, they have worked in a number of roles and now serve as the Product Manager.
Jenny originally joined the Client Onboarding team and now leads the Customer Success department for the German business.
Diversity, Equity & Inclusion at iwoca
- We work hard to make iwoca a place where everyone feels welcome, where you can confidently be yourself. We understand that diversity isn't an optional add-on, it's the core ingredient of what makes us great.
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