Founding Growth Strategist, Flagright

• 3+ years of experience in business development, growth marketing, product marketing, or GTM strategy
• An ABM operator who has actually worked with enterprise sales, not someone whose “ABM” experience is mostly ad targeting
• Thinks in terms of pipeline and revenue, not campaign jargon; able to earn credibility with AEs and BDRs
• Confident handling ambiguity; able to create structure in messy, target-account environments
• Ability to translate technical products into clear, compelling commercial narratives
• Experience building segmentation frameworks, sales playbooks, and competitive positioning
• Strong written and verbal communication skills
• Based in the Bay Area with the right to work in the USA (no visa sponsorship available), this is a fully in-person role at our Santa Clara office
• Willing and able to travel up to 30% of the time

Desirable

• Our GTM team is central to scaling Flagright. We are looking for a Founding Growth Strategist who can strengthen our positioning, improve win rates, and drive engagement within high-value enterprise accounts
• This role sits at the intersection of marketing and sales. You will own Flagright’s market positioning, segmentation, and GTM strategy including named account marketing. You will translate strategy into segment, vertical, and account-level execution by designing targeted programs that drive engagement, pipeline creation, and deal progression
• You will work closely with the CEO, sales team, and marketing team to ensure Flagright competes effectively in enterprise deal cycles and wins in the global financial crime compliance market
• People who thrive at Flagright:
• Have been knocked down before and gotten back up
• Are resourceful—they figure things out with whatever tools are available
• Have strong opinions and can defend them
• Learn fast because they're hungry
• Want to work with no-BS people building something important
• People who struggle here:
• Need extensive hand-holding
• View high expectations as “unreasonable”
• Actually prioritize work-life balance
• Can’t handle ambiguity or rejection
• Prefer consistent routine over fast-changing priorities
• Account-based marketing & execution
• Own the named account marketing motion across target enterprise accounts
• Validate account tiers, buying-group maps, and account plans with sales
• Design and execute 1:1 and 1:few plays combining content, outbound, events, and executive follow-up
• Translate positioning and segment priorities into account-specific programs
• Ensure events and field activities are integrated into account progression, not standalone
• Positioning and messaging
• Define product positioning and value propositions
• Create messaging frameworks by vertical, segment, persona, and channel
• Maintain a consistent narrative across the revenue organization
• Segmentation and ICP strategy
• Define target segments, buyer personas, and priority verticals
• Identify adjacent segments and emerging market opportunities
• Guide BDR targeting and campaign prioritization
• Strategic deal support
• Support enterprise opportunities with deal strategy and positioning
• Help structure RFP responses and requirement definitions
• Design competitive minefields that expose competitor weaknesses
• Sales enablement
• Build sales playbooks, battlecards, and enablement materials
• Train AEs and BDRs on messaging and competitive positioning
• Competitive intelligence
• Track competitors and market dynamics
• Maintain competitor positioning frameworks
• Product feedback loop
• Gather insights from prospects, customers, and sales teams
• Translate market feedback into inputs for product development
• Lifecycle marketing & events
• Plan and run lifecycle & reactivation campaigns with the marketing & sales teams
• Work closely with Field Marketing and Sales on event planning
• Measurement & pipeline visibility
• Build clear ABM reporting across engagement, meetings, pipeline creation, and opportunity progression
• Identify gaps in account coverage and inefficiencies in resource allocation