Brand Experience Designer, Toast
Consumer
$149-304k
Salary varies depending on location
More information about location
Point of sale and management system for restaurants
Be an early applicant
Point of sale and management system for restaurants
1001+ employees
Be an early applicant
$149-304k
Salary varies depending on location
More information about location
1001+ employees
Company mission
Toast's mission is to enrich the food experience for all.
Role
Who you are
- 8+ years in brand design for consumer products, with a portfolio that shows a brand you built or meaningfully evolved, applied across product and marketing, and the reasoning behind it. We’ll spend most of the interview in your work
- You can take a brand strategy to an identity system and an identity system to shipped work, and you’ve done it inside a product design team: you understand design systems, component thinking, and how a brand lives alongside (not on top of) a great UX
- You’ve worked inside a product design team before and understand design systems, component thinking, and how brand lives alongside (not on top of) a great UX
- You’re expert in Figma (variables, components, and tokens), fluent in a motion tool like After Effects or Rive, and comfortable enough in code to prototype brand moments and talk tokens, transitions, and haptics with engineers
- You love to share, learn, and lead by example as much as you love to dive into the details alongside your design, product, marketing, and engineering teammates
- You can explain the why behind brand decisions to people who aren’t designers, and you welcome the constraints of a sibling relationship to an established company brand
- You’re a tinkerer at heart: you make things nobody asked for just to see if they’d work
- We use these tools constantly, and we’re specific about why. We want brand work that’s better because of how you use AI: more directions explored, more variations tested, more of the unglamorous surfaces (lifecycle email, empty states, partner co-marketing) actually designed. You know where it helps and where it produces confident mush
What the job involves
- You’d join a small, ambitious Consumer Design team that feels and operates like a startup within a larger company. We have autonomy and the runway to reimagine dining, and we all love to roll our sleeves up and jam together. You’ll report to the Consumer Product Design leader and work shoulder to shoulder with product designers, product managers, engineers, and our marketing and growth partners
- The competition is fierce. We’re up against established brands consumers already recognize. We’re building so that consumers and restaurants thrive and form deep relationships that keep dining a core, sustainable business in our communities. With a brand still finding its shape and a nimble, driven team raring to go, this role is where the brand gets its voice
- The Consumer brand is a sibling to the Toast Core brand, not a sub-brand of it. We honor what makes Toast trusted by restaurants, and we give guests something that feels made for them. What’s shared and what’s distinct is still being decided, and this role helps decide it. If you want a brief with every answer already in it, this isn’t that role. If you want to shape the answers, it is
- We’re looking for a Brand Experience Designer with a proven track record of building consumer brands that people recognize, remember, and feel something about. You’ll be at the heart of our consumer push, defining how Toast shows up to millions of diners and making sure every touchpoint, from a push notification to a receipt, feels like it came from the same place. You’re the type of designer who loves to lead the way but feels there’s nothing too small to dive into
- Brand Vision and Identity: You’ll evolve our Consumer brand into a complete, living identity system: visual language, voice and tone, motion, illustration, photography, and the principles that hold them together
- Brand in the Product: You’ll partner with product designers to bring the brand into the experience itself: onboarding, empty states, celebrations, loyalty moments, transitions, sound and haptics, the emotionally resonant layer on top of the functional one. The brand system is yours. The product design system is shared, and you’ll own its expressive layer (type, color, motion, illustration) so brand and UX read as one thing
- Brand in the World: You’ll set the creative direction for how the brand appears across marketing and growth: launch campaigns, paid and social, lifecycle email and push, app store, and partner moments. You’ll work with marketing, growth, and content partners to make sure the story guests hear is the one the product tells, and build the templates and toolkits that let those teams move fast
- Brand in the Restaurant: This is the surface no competitor has. Toast is already in the restaurant: on the POS, the handheld, the kiosk, the receipt, the host stand. You’ll define how the Consumer brand shows up in those physical and in-service moments, so a guest who found a restaurant in the app feels the same brand when they walk in, pay, and come back
- Craft and Execution: You lead and you make. You’ll raise the quality of the team’s work through crit, pairing, and your own output, in close partnership with other designers, writers, product teams, and engineers. You can bring a brand to life in Figma, in motion tools, or in code, and take a concept from a sketch to shipped, pixel-perfect execution
Our take
Running a restaurant means managing a stressful set of elements, all needing to work together seamlessly to create a good experience for diners. Toast helps to streamline processes and puts an end to piles of paperwork by providing a platform whereby tableside ordering, menu modifications, labour management, payroll, and more are all housed in one system that can run from a tablet.
Toast offers restaurant-grade hardware and cloud-based, customisable payment solutions to serve clients from startup through to growth phase, as well as a service for established restaurants. By combining all the digital services a restaurant might need, the platform can act as a comprehensive solution for restaurants of any size, saving restaurateurs from having to invest in a range of technologies.
Toast has over 70,000 restaurants on its books, from food trucks to national brands, and its mobile ordering and payment solutions have made it a recognized brand for consumers. The company's IPO in 2021 saw it valued at over $30 billion, and since then, it has added more features to its product suite, including wholesale and catering order tools. Toast has proven its place as an indispensable player in the restaurant space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
28% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Feb 2020
$400m
SERIES F
Apr 2019
$250m
SERIES E
Total funding: $899m
Company benefits
- Peer and company recognition programs
- Unlimited Vacation
- Sabbatical opportunity after five years
- Professional Development Reimbursement Program
- Commitment to Employee Wellness through resources such as a quarterly Wellness Stipend
- Various peer and company recognition programs
- 401(k) and matching
- Medical, Dental, & Vision Coverage
- Mental Health Benefits
- Subsidized backup childcare
Company HQ
Fort Point Channel Landmark District, Boston, MA
Leadership
Steve Fredette
(Co-Founder & President)They studied at MIT before co-founding Klick Mobile in 2009 and spending almost 7 years at Endeca. They left their Management role in June 2012 having co-founded Toast in May.
Aman Narang
(Co-Founder & CEO)Having studied Computer Science at MIT, they worked at Endeca for 5 years. They moved from working as Product Manager to work full-time as President of Toast in 2013, having co-founded it the previous year.
Jonathan Grimm
(Co-Founder & CTO)They also studied Computer Science at MIT before working as an Engineer for Endeca for over 4 years. They worked at Oracle for 5 months prior to co-founding Toast in May 2012.
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