Vice President of Product Marketing, Supermetrics
+ Equity
Data integration platform
Open for applications
Data integration platform
501-1000 employees
Open for applications
+ Equity
501-1000 employees
Company mission
To make data analysis simpler, more productive and more connected.
Role
Who you are
- This role is ideal for a senior PMM leader who thrives in fast-paced SaaS environments, understands data and analytics ecosystems, and can elevate a product-led business into a category-defining platform
- 12+ years of experience in product marketing or related roles within B2B SaaS
- 8+ years leading PMM teams, ideally in high-growth or scale-up environments
- Proven success in launching technical SaaS products and driving multi-segment GTM strategies (hybrid PLG + SLG)
- Exceptional storytelling skills and the ability to articulate complex technical concepts simply and clearly
- Deep understanding of SaaS monetization, pricing, and packaging
- Experience partnering with executive teams to influence product direction and revenue strategy
- Strong analytical mindset and comfort working with data-driven decisions
Desirable
- Experience with adtech/martech, data, analytics, cloud platforms, BI tools, ETL/ELT, or data warehousing is highly desirable
- Familiarity with the workflows of Marketing Ops, Data Engineers, Analysts, and Growth teams
What the job involves
- In this role, you will lead a world-class Product Marketing organization, owning the entire product narrative, competitive positioning, and go-to-market (GTM) execution across all product lines
- Own and refine Supermetrics’ core product story, value propositions, and messaging framework across all segments and regions
- Develop clear value props that resonate with marketers, analysts, data teams, and broader decision-makers and that differentiate against competitors and emerging alternatives
- Build a scalable messaging architecture and our product storytelling framework
- Lead analyst relations strategy, ensuring alignment between analyst perception and product-market narrative
- Architect GTM playbooks for launches for minor and major product and feature releases
- Partner closely with Product, Marketing, and Sales to orchestrate launch plans that drive awareness, product adoption, and revenue
- Ensure that GTM motions support PLG and SLG motions
- Partner with Product, Sales, Finance, and RevOps on monetization strategy
- Contribute market context: competitive benchmarks, buyer willingness-to-pay signals, and segment elasticity to the pricing model
- Ensure that our pricing articulation aligns with customer value perception
- Operationalise competitive insights into battlecards, win/loss patterns, and objection-handling tools that enable Sales, CS, and Product to win and retain deals
- Maintain up-to-date market landscapes and segment-level trend analysis to inform product positioning and strategic GTM decisions
- Partner with Customer Success and Product to synthesize Voice-of-Customer insights, ensuring key buyer and user feedback loops are incorporated into messaging, persona definition, and roadmap conversations
- Build and evolve enablement assets: decks, product sheets, objection-handling docs, internal FAQs
- Partner with Sales Enablement and Customer Success to drive adoption and revenue retention
- Equip and support Sales, Marketing, and Customer Success teams to translate technical product capabilities into buyer value
- Collaborate with Customer Marketing to identify and amplify customer stories, case studies, and reference programs
- Lead, coach, and manage a high-performing Product Marketing team, identifying development and growth areas and career paths
- Institutionalise PMM processes and rituals across the org
Our take
Helsinki-based Supermetrics is a data integration platform making it easy for marketers and business intelligence teams to analyse data from popular ad platforms such as Facebook, Google and Twitter and integrate them into their preferred analytics and data warehouse platforms.
Despite competition from companies such as Fivetran and Adverity, the company boasts an impressive client list, including Nestlé, Warner Bros., and L’Oréal. This is owed to its variety of products, such as Supermetrics for Google Sheets, Excel, and BigQuery.
Supermetrics' success is product-led, and due to the increase in demand for its offerings, the company witnessed a growth of 40% YoY in 2022. Going forward, the company is focused on continuing its strong growth path and hopes to at least double its turnover. It's also emphasising its presence in the US market as important and expects to grow fast.
Freddie
Company Specialist at Welcome to the Jungle
Insights
24% employee growth in 12 months
Company
Funding (2 rounds)
Aug 2020
$47.2m
SERIES B
Nov 2017
$4.2m
SERIES A
Total funding: $51.4m
Company benefits
- Health and wellness: We cover your healthcare costs, and you'll get a wellness allowance for things like sports, massage, and meditation.
- Equity & bonuses: All full-time Supermetrics employees are owners through equity. Everyone is also part of a personal bonus or commission plan.
- Flexible remote work: Enjoy working flexibly from home and in productive and uplifting office environments. Fully remote employees get a stipend to upgrade their home office.
- Generous paid time off: We take recharging from work seriously and encourage you to take all your leave. Paid parental leave is part of the package, too, of course.
- Personal learning stipend: We offer a personal learning budget to boost your professional growth.
- Excellent equipment: You’ll get a laptop, a phone with a plan, noise-canceling headphones, plus the ergonomic equipment you need for your work. And your wifi is on us, too.
- Stellar team events: We're known for our amazing team events, parties, and offsites. We also happily support employee-organized activities that bring teammates together.
Company HQ
Kluuvi, Helsinki, Uusimaa
Leadership
Mikael Thuneberg
(Co-Founder & Chairman of the Board)Experienced Researcher, having previously worked at 15/30 Research, Sulake, and T-Media. Also the founder and CEO of Automate Analytics.
Salary benchmarks
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