Customer Education Lead, Attio
£65-95k
Build the definitive CRM for the next generation
Open for applications
Build the definitive CRM for the next generation
21-100 employees
Open for applications
£65-95k
21-100 employees
Company mission
Attio is on a mission to redefine CRM for the AI era
Role
Who you are
- This is a high-impact role at the intersection of support, product education, and AI optimisation — ideal for someone who combines strategic thinking with hands-on execution, thrives in fast-paced environments, and takes pride in simplifying the complex for thousands of users around the world
- We’re looking for a customer-obsessed educator who can turn complex ideas into clear, actionable learning experiences — someone who combines creative storytelling with technical fluency and operational discipline
- Proven experience: 4+ years in customer education, technical writing, or content strategy within B2B SaaS, with a strong track record of building impactful self-service education programmes
- Exceptional content creation skills: Skilled in producing technical documentation, editing video tutorials, and designing multi-format learning experiences
- Technical aptitude: Comfortable with APIs, coding concepts, and complex product ecosystems. You simplify technical topics without losing depth or accuracy
- AI-driven content strategy: Deep understanding of structuring knowledge for AI systems (LLMs), including semantic markup, governance frameworks, and AI-readable knowledge bases
- Innovative use of next-generation tools: Experience leveraging AI to accelerate content creation, personalise learning, and deliver intelligent educational systems
- Analytical and outcome-focused: Data-driven approach to prioritising initiatives and measuring their impact on activation, retention, and customer success
- Collaborative mindset: Strong history of working cross-functionally with Product, Engineering, Marketing, and Success teams to create cohesive and impactful content
- Operational excellence: Exceptional organisational skills, with the ability to manage multiple projects, balance strategy with execution, and bring structure to ambiguity
- Start-up mentality: Experience operating in fast-moving, high-growth environments; comfortable iterating quickly and scaling impact through innovation
- Bonus: Familiarity with CRM tools, B2B go-to-market motions, or customer success operations
What the job involves
- As a Customer Education Lead, you’ll define and drive how customers learn, adopt, and grow with Attio. You’ll create intelligent, AI-driven, multi-modal learning experiences that help customers get value faster, building the foundation for scalable, self-service education that fuels product-led growth
- In this role, you’ll design and deliver the learning infrastructure that empowers Attio’s customers to thrive — helping them unlock the full potential of our product while reducing friction, increasing activation, and driving adoption
- Shape Attio’s customer education strategy: Define the vision and roadmap for self-service learning, creating content and systems that scale education globally
- Identify opportunities through data and dialogue: Analyse support queue data and engage directly with customers and internal SMEs to pinpoint high-impact education opportunities that reduce tickets and improve key PLG metrics (activation, retention, adoption)
- Create multi-modal, AI-first content: Develop technical guides, video tutorials, and interactive learning experiences that make mastering Attio intuitive, engaging, and efficient
- Optimise for humans and AI: Build LLM-ready content with strong governance to ensure accuracy, consistency, and accessibility for both readers and AI tools
- Collaborate cross-functionally: Partner with Support, Product, Engineering, and Marketing to integrate educational experiences into the broader customer journey
- Design contextual learning experiences: Deliver the right content at the right moment by embedding personalised education into in-product workflows, support tools, and lifecycle communications
- Measure, iterate, and improve: Own the full content lifecycle — from strategy and creation to distribution and performance. Track engagement, deflection, and retention to continuously enhance the customer learning experience
- Stay close to the customer: Speak with users regularly to deepen understanding of their challenges and ensure all educational content reflects real-world needs and insights
Application process
- Initial Conversations:
- 30-minute introductory chat with a member of our Talent team
- 30-minute track record interview with our Head of Support
- Core Interviews:
- 30-minute session with our Head of Success to explore collaboration, technical problem-solving, and culture fit
- Take-home exercise followed by a 45-minute discussion to review your approach and insights
- 30-minute executive with our COO focused on program development, impact, and alignment with company goals
- Final Stage:
- 30-minute closing conversation with our CEO
- Optional team meet-and-greet (on request)
- Offer call (if it’s a mutual fit)
Salary benchmarks
Our take
The world of business software boasts countless tools, but Customer Relationship Management (CRM) hasn't caught up to technological innovations such as Large Language Models. These often clunky, unloved platforms stand at the heart of millions of operations, yet fail to capture the flexibility needed for modern commerce.
Aiming to revolutionise the way we interact with customers and manage relationships, Attio steps in to break free from the archaic CRM mold and build a system that's intuitive and adaptable. Prioritising live data insights and collaboration, Attio allows users to make informed decisions based on the ever-changing needs of their customer base. Its platform understands, learns and adapts to a company's data, creating a closed-loop system where every action will feed back, informing future decisions and constantly refining its understanding of a business.
With impressive Series B funding, Attio is on a direct path to further refine its platform, attract top talent, and ultimately, usher in CRM to the AI era. The future looks bright for Attio, with its innovative approach and growing momentum, the company stands poised to rewrite the rules of customer engagement and allow businesses to forge deeper, more meaningful connections with their clients.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 5 rounds)
Aug 2025
$52m
SERIES B
Aug 2024
$33m
SERIES A
Total funding: $142.6m
Company benefits
- 25 days holiday, plus any extra public holidays you get where you’re based
- Equity in an early-stage tech company on an incredible trajectory
- Remote first, with a space in London for events, content creation, and those who like an office
- Regular team events, including our annual offsite, team sessions and dinners
- Discretionary training and productivity budgets
- Apple hardware
- Enhanced parental leave
- Private Healthcare
- Cycle to work scheme
Company values
- Build with love
- Context over control
- Challenge ideas, not people
- Break it down, amp it up
Company HQ
Farringdon, London, UK
Leadership
Nicolas Sharp
(CEO)Founded Attio in 2017.
Alexander Christie
(CTO)They founded two B2B software companies of their own before joining Born.com as VP of Product and Engineering. They joined Attio in August 2017 to lead the engineering team.
People progressing
Joined as a Software Engineer in 2019. Promoted to Senior in 2021 and Staff in 2023.
Joined in 2022 as Product Designer, promoted to Senior Product Designer in 2024
Joined Marketing in 2019. Promoted to Growth Marketing Manager in 2021 and Head of Growth and Brand in 2023.
Joined in 2023 as Marketing Specialist. Promoted to Marketing Associate in 2024.
Diversity, Equity & Inclusion at Attio
- We're dedicated to building a company that champions the diverse world we live in. That means hiring a team rich in diverse backgrounds, perspectives and ideas
- We're committed to equal opportunity and treatment in all aspects of recruitment, selection and employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age or disability
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