Senior Product Marketing Manager, Wingspan
$150-170k
Offers target equity, stock option package
More information about location
Payroll platform for independent contractors
Be an early applicant
Payroll platform for independent contractors
21-100 employees
Be an early applicant
$150-170k
Offers target equity, stock option package
More information about location
21-100 employees
Company mission
To provide independent workers, self-employed professionals and freelancers with the platform they need to handle their business with confidence.
Role
Who you are
- This role is ideal for a product marketer who gets under the hood to understand how things work and why it matters, is comfortable creating content assets, and operates independently while knowing when to escalate
- Customer Empathy: You are passionate about talking to customers and translating their needs into compelling messaging
- B2B Fintech or HR Tech Expertise: You have an understanding of the complexities of payroll, payments, tax compliance, and employee classification
- Startup DNA: You are scrappy, biased for action, and have experience working in fast-paced, high-growth startup environments
- Metrics-Driven & Revenue Minded: You are obsessed with the "why" behind the data and have experience owning and driving commercial outcomes (revenue, monetization, adoption)
- 7+ years of Product Marketing Management experience, with a proven track record of creating collateral and influencing messaging and campaigns
- B2B SaaS experience
- Excellent verbal and written communication skills, with experience translating features into benefits for multiple audiences
- Be able to leverage data to proactively identify opportunities and drive impactful results
- Must be authorized to work in the United States
Desirable
- A great writer, and interested in creating content
- Personally familiar with the challenges of being an independent contractor or freelancer
What the job involves
- Through rapid experimentation, the Senior Product Marketing Manager will translate market and customer insights into ICP definitions, website positioning, and GTM messaging collateral
- In close partnership with Sales, Product and Post-Sales, you’ll lead product launches and lifecycle programs that drive acquisition, activation, retention, and expansion
- You’ll be integral in driving growth, enabling sales, and increasing product adoption and usage
- Develop Customer Insights: Own qualitative, quantitative, and competitive research; rapidly translate findings into ICP definitions and actionable programs
- Conduct a win/loss analysis from the prior data
- Collaborate and experiment on ABM and outbound campaign messaging
- Refine our ICP definitions and messaging based on learnings from these efforts and customer interviews
- Refresh Messaging and Positioning: Launch industry messaging campaigns - complete with new web pages, sales collateral, new content (webinars, blogs, etc), and customer case studies. Review and update the competitor analysis
- Content and Thought leadership: Partner with Demand Gen Marketing leader and co-founders to develop thought-leadership pieces for marketing and sales-led campaigns
- Author at least 2 content pieces per month, including but not limited to blogs, web pages, webinars, one-pagers, customer case studies
- Enablement: Help Sales and Post-Sales advance conversations with sales collateral including decks, one-pagers and case studies
- Product Launch Management:
- Lead quarterly product releases - inclusive of sales and post-sales enablement, customer-facing materials, and messaging and positioning for all feature releases
- Follow established product launch level guidelines to develop and drive GTM plans for any Tier 1 launches
- Growth programs: Partner with Product, Post-Sales, and Support to design and execute lifecycle programs across email, text, and web to engage current customers and end-user contractors
Our take
Roughly one-third of US workers performed freelance work in the last year, with the number of companies relying on the work of independent contractors continuously rising, placing their services in high demand. Yet freelancers still face many issues when it comes to working. Things like payroll, insurance, and tax are aspects that are quite straightforward for those who are employed, but far more complicated when working independently.
Wingspan is a payroll platform created to solve some of the common financial challenges often faced by freelancers. While there are many other platforms offering a similar service, Wingspan stands out by being an all-in-one platform, replacing a number of tools that businesses typically utilize when it comes to paying and onboarding freelancers.
Due to its differentiating features, Wingspan has witnessed steady growth and has more than 20,000 members as well as hundreds of enterprise clients, and is on track to surpass a billion in contractor payments by the end of the year. Because of Wingspan's ongoing success along with the help of investors, the company is now in a position to expand its workforce to keep up with the demand for its services.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Jul 2025
$24m
SERIES B
Mar 2023
$14m
SERIES A
Total funding: $41.5m
Company benefits
- Unlimited PTO
- Stock Options
- Medical Insurance
Company values
- Members first: We’re focused on serving the ever-evolving needs of our members. This means continually building new products and services that actually help our members work for themselves the way they want.
- Shared purpose: We are stronger together. With the shared experience of working independently, we understand the value in building a common community that can advocate, connect, and support one another.
- New standard: We believe the definition of work is outdated, and it hasn’t kept up with the independent workforce that is only continuing to grow. We designed Wingspan to be the essential everything our members need, all in one place.
- Make magic: We’re challenging the existing assumption that choosing to work for yourself means living with uncertainty and chaos. Wingspan provides freelancers with confidence, stability and flexibility with a freelancing experience that simply works.
Company HQ
Midtown Manhattan, New York, NY
Leadership
Anthony Mironov
(CEO)Previously worked as a Private Equity Analyst at Fortress Investment Group and as a Private Equity Associate at Clarion Capital Partners.
Greg Franczyk
(CTO)Previously served as the CTO at Madison Logic. Also worked as an Engineering Manager at Google as well as the Web Engineering lead at The Washington Post.
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