Creative Director, Robinhood
Copy, Go To Market
$200-235k
Zone 1 salary
Commission-free stock trading platform
Job no longer available
Commission-free stock trading platform
1001+ employees
Job no longer available
$200-235k
Zone 1 salary
1001+ employees
Company mission
To democratize finance for all.
Role
Who you are
- We’re seeking curious, growth minded thinkers to help shape our vision, structures and systems; playing a key-role as we launch into our ambitious future
- If you’re invigorated by our mission, values, and drive to change the world — we’d love to have you apply
- This position is perfect for a transformational leader who is keen to mentor and expand a team of skilled copywriters, continually opening up the boundaries to ensure our communications are as innovative as our financial solutions
- Proven ability in leading marketing and creative strategy with a focus on brand transformation
- Demonstrated experience in managing and driving comprehensive marketing campaigns
- Strong leadership skills with a passion for developing talent and fostering a collaborative team environment
- Exceptional ability to communicate complex ideas effectively across various teams and partners
What the job involves
- As our Creative Director of GTM, you will lead the development and execution of GTM strategies focused on pre-conversion and in-product campaigns. Your role will encompass the orchestration of marketing initiatives across product interfaces and proprietary channels
- You'll be responsible for crafting impactful campaign strategies, developing promotional materials, collaborating with diverse teams and partners, and using data to refine and optimize our marketing efforts
- Your strategic vision and creative prowess will ensure that our messaging not only resonates but also energizes across all platforms
- Audience Insight: Delve deep into the heart of our target demographic, crafting content that resonates by addressing their needs, desires, and behaviors
- Compelling Storytelling: Use storytelling to captivate the audience, evoke emotions, and clearly communicate the unique value of our brand
- Persuasive Communication: Develop concise, powerful copy that articulates the benefits of our products and inspires action
- Brand Voice Mastery: Maintain a consistent tone and voice across all content channels, strengthening our brand identity and fostering audience trust
- Creative Adaptability: Innovate and adapt across different media formats to keep our messaging fresh, relevant, and impactful
- Product Narratives: Generate compelling product descriptions that highlight how our solutions uniquely address customer needs
- Dynamic Marketing Materials: Craft marketing materials that combine persuasive text with eye-catching visuals to improve product appeal and engage potential customers
- Ad Copy Excellence: Create striking ad copy that captures attention and conveys key benefits, prompting consumer engagement and actions
- SEO-Optimized Web Content: Enhance website visibility and user experience with content optimized for SEO that guides potential customers from discovery through to conversion
Our take
For years, traditional brokers ruled the share trading realm, charging hefty fees that locked out everyday investors. Robinhood emerged as a disruptor, offering commission-free trading and opening the door to a new generation. Its innovative model thrives on premium features like increased buying power and extended trading hours, attracting a younger audience drawn to meme stocks like AMC and GameStop.
But Robinhood's not just about quick thrills. The company claims its mission lies in catering to "the unmet needs of the next generation," evidenced by its "Robinhood Retirement" launch, targeting gig-economy workers often excluded from financial planning. This commitment to accessibility aligns with its core values.
However, 2023 brought unexpected turbulence, as Robinhood became entangled in the FTX cryptocurrency exchange bankruptcy scandal when it emerged that the US Department of Justice seized hundreds of millions of dollars of the company's shares tied to FTX founder Bankman-Fried. Despite these challenges, Robinhood successfully bought back the missing stock, and its impact on democratizing finance remains undeniable.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
39% female employees
-23% employee growth in 12 months
Company
Funding (last 2 of 13 rounds)
Feb 2021
$2.4bn
CONVERTIBLE
Jan 2021
$1bn
LATE VC
Total funding: $5.6bn
Company benefits
- Well-being - Premium medical, dental, and vision insurance
- Family & home life - Parental leave, personal prosperity benefits
- Comfort & care - Annual lifestyle stipend
- Office life - Catered meals and fully stocked kitchen, commuter benefits
- Growth - Education and training, community events, career mentorships
Company values
- Safety First: Robinhood is a safety-first company
- Participation is Power: At Robinhood, the rich don’t get a better deal
- Radical Customer Focus: We exist to make our customers happy
- First-Principles Thinking: We make bold bets and challenge the status quo
Company HQ
Downtown Menlo Park, Menlo Park, CA
Articles
Leadership
Vlad Tenev
(Co-Founder)Studied Mathematics at Stanford University, where they met their fellow co-founder. Dropped out of a PhD to start Robinhood.
Baiju B.
(Co-Founder)Studied Mathematics and Physics at Stanford University, where they met their fellow co-founder.
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