Lifecycle Marketing Manager, CookUnity
$130-140k
+ Stock Options
1 day a week in office
Ready-meal delivery marketplace
Posted today
Ready-meal delivery marketplace
501-1000 employees
Posted today
$130-140k
+ Stock Options
1 day a week in office
501-1000 employees
Company mission
To empower chefs everywhere to nourish the world through our shared love of great food.
Role
Who you are
- 3-5+ years of email marketing experience for D2C brands, particularly in subscription-based businesses or marketplace businesses
- Experience using email marketing platforms, with a preference for experience with Braze
- Previous experience working 3-5 years with email, SMS, push notifications, and in-app CRM channels with scaled customer lists
- The agility and proactiveness to thrive in a fast-paced environment where priorities will shift, and processes may not yet exist
- Exceptional project management and organizational skills, with meticulous attention to detail
- Action-oriented, proactive, and high-energy approach to driving change within the organization
Desirable
- Deep understanding of subscription-based business models and strategies
- Previous experience in a senior or lead role within email marketing or CRM
- Proficiency in additional coding languages or data analytics tools relevant to email marketing
- Experience using Tableau and MixPanel
- Entrepreneurial / go-getter growth background
What the job involves
- As our Lifecycle Marketing Manager, you will play a pivotal role in driving customer engagement across multiple touch points, including email, SMS, in-app, and push notifications
- Your primary focus will be on executing with excellence across key initiatives to increase customer retention and extend customer lifetime value (LTV)
- Campaign Execution: Ship campaigns across email, SMS, push, and in-app with a high degree of craft and operational precision — managing briefs, builds, QA, and deployment end-to-end in Braze
- AI / ownership: Own AI adoption for the lifecycle marketing team — implementing AI workflows across campaign execution and agentic automation to help us experiment, test, and scale faster
- Segmentation & Personalization: Build and continuously refine a behavioral segmentation framework tied to lifecycle stage, order cadence, churn risk, and engagement signals — turning data into messaging that feels personal and converts
- Testing & Optimization: Run a disciplined test-and-learn roadmap — A/B and multivariate across subject lines, offers, send timing, cadence, and journey logic — with stat sig as a non-negotiable bar and a bias toward compounding learnings over one-off wins
- Cross-functional Collaboration: Partner closely with data, product, portfolio, and brand to align on subscriber experience, pull behavioral insights, and coordinate on anything that touches the active base
- Reporting & Analytics: Own your numbers — track churn rate, order frequency, campaign performance, and LTV cohorts weekly, bring clear deltas to CRM reviews, and proactively flag what's working and what needs to change
Our take
CookUnity is a meal subscription service which connects consumers with some of the country's best known chefs, including Esther Choi, Chris Ratel and Andy Mendez. Consumers can select from a menu of handcrafted meals that cater to a wide variety of palates and dietary preferences. Believing that healthy food fuels stronger communities, CookUnity contributes to an ongoing partnership and donation with the Food Bank For New York City.
The New York founded business hit the headlines for its upward trajectory in 2020, where it secured $15.5M in funding and saw an expected boost not just in demand, but in the supply of top culinary talent at a time when restaurants were struggling.
While there’s a wide world of meal plan delivery services, CookUnity has a jump on much of the competition as it’s the first service that connects such eminent chefs directly with the customer. This has allowed it to expand across much of the US, and it now prepares over 10M meals annually for its 50,000 subscribers.
With most of the urban US now covered by its service, CookUnity is moving into the next phase of its growth, expanding the range of sellers and food products on the platform, and has plans to offer family-sized portions, breakfast options and cooking classes using its existing physical and digital infrastructure. This will enable it to grow into an all-in-one meal subscription service over the coming years.
Freddie
Company Specialist at Welcome to the Jungle
Insights
30% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Apr 2023
$47m
LATE VC
Sep 2021
$47m
SERIES B
Total funding: $119.3m
Company benefits
- Comprehensive Health, Dental & Vision Insurance
- 401(k) Plan to invest in your future
- Paid Parental Leave
- Wellness Benefit to support your physical, mental and emotional wellbeing
- Unlimited Paid Vacation & Sick Days
- 4-Week Paid Sabbatical after 5 years with us
- Compassionate leave each time the need arises
- Remote/Hybrid/On Site Options
- Employee Stock Options Plan
- Bi-annual bonus based on performance
- Planning Sessions twice a year: New York & Buenos Aires
- Spanish/English Lessons with a private coach
- Monthly CookUnity Credits to enjoy meals crafted by our creators
- Once a month in-person gatherings to fuel connection and belonging
- Chef-Led Culinary Trips to foodie destinations (twice a year)
Company HQ
Bedford-Stuyvesant, NY
Leadership
Mateo Marietti
(Co-Founder & CEO)Born on a farm in Argentina, Mateo is on a mission to make great real food available for all and a more fair and sustainable food system. He has built 10+ food brands that delivered more than 25M meals combined in the last 13 years, including SUSHIPOP and La Causa.
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