Associate Director of Paid Media Strategy, Wpromote
$95-120k
Offers annual target bonus
More information about location
Digital marketing firm specializing in customer acquisition
Be an early applicant
Digital marketing firm specializing in customer acquisition
501-1000 employees
Be an early applicant
$95-120k
Offers annual target bonus
More information about location
501-1000 employees
Company mission
Wpromote's mission is to drives transformational growth for brands who Think Like A Challenger.
Role
Who you are
- 4-6 years of experience working in paid media advertising comprising of media activation, multi-channel experience preferred (search, social, programmatic)
- Extensive experience developing, optimizing, analyzing and reporting on paid campaigns across brand and performance objectives
- Led cross-channel client engagements with minimal oversight
- Strong experience working closely with a given client’s additional agency partners
- Experience working with analytics teams on granular program tracking and performance dashboard creation
- Excellent oral, written, and interpersonal skills, with the ability to identify and respond to situations quickly
- Effective time management and project management skills
- Bachelor’s degree in marketing, Communications, or related field
What the job involves
- As an Associate Director of Media Strategy, you will serve as a key strategy lead within the agency, partnering with clients to address their business objectives through thoughtful integrated marketing strategy
- You will set the strategic vision across paid media channels, inclusive of media mix, audience strategy, creative strategy and measurement, working closely with channel teams to bring the strategy to life and with Client Services to build and maintain strong client relationships
- This role is dynamic and combines extreme ownership and autonomous decision-making, client-facing, boardroom presence, and thoughtful, collaborative internal strategic planning and problem solving to ensure, as a team and a company, we are continuing to grow
- Developing a deep understand of client businesses, industries and competition
- Participating in planning and strategy sessions with clients to understand KPIs, business goals and marketing goals
- Leading the development of cross-channel media strategies across Paid Search, Paid Social and Programmatic (Display, Video, OTT, Audio, DOOH), inclusive of media mix, budget allocation, audience architecture, creative strategy, KPI development and measurement frameworks
- Leading collaboration of the Wpromote internal channel teams on the execution of strategy
- The steward of budget for all paid media dollars, leading in-going media mix budget allocations, in-flight re-allocations based on performance and proposing plans for incremental and claw back scenarios
- Reviewing in-flight performance, ensuring teams are optimizing to target KPIs and proposing strategy pivots based on performance
- Leading client performance calls with cross-channel insights
- Promoting an environment of campaign progression through the ownership of testing frameworks, in partnership with channel teams
- Leading marketing and business forecasting exercises for clients
- Ensuring proper creative and analytics team collaboration to deliver successful media campaigns
- Partnering with Client Services to develop frameworks for business reviews, leading the storytelling of cross-channel insights
- Providing client and industry-specific thought leadership
- Driving strategic ideation and innovation across your clients and within the organization, facilitating new channel exploration and new partner RFPs
- Assisting the sales team on pitches for prospective paid media clients
Our take
Digital marketing campaigns are essential in scaling a business and acquiring new customers and, with the privacy issues of cookies showing limitations for futureproofed data-driven marketing, modern campaigns favor the use of proprietary data. However, the siloed nature of existing marketing firms presents limitations this, with strategies focussing too heavily on blindly meeting KPIs as opposed to providing accurate and optimized data insights.
Wpromote provides digital marketing services specializing in customer acquisition; aiming to provide holistic, customer-centric, omnichannel campaigns that maximize the efficacy of proprietary data. This is achieved through the platform Polaris, which features predictive modeling and other data analysis tools to extract actionable insights from otherwise siloed, inaccurate, and inefficient data.
Whilst the company faces competition from digital marketing firms focused on future-proofing proprietary data, the company has a uniquely transparent approach in identifying the inefficiencies of its competitors and promising to solve them. Over the last few years, Wpromote has made strategic acquisitions and been recognized as an innovator in the space. Investment from the private equity firm ZMC will now aid it in accelerating growth and further expanding its product offerings.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Unlimited PTO
- Half-day Fridays every Friday
- 3 different medical plans to suit your needs, including a plan under $10 per month, as well as dental, vision, disability, and life insurance
- 401(k) with company matching
- Free, confidential Employee Assistance Program
- Free weekly virtual workout classes
- 100% paid parental leave policy for birth, adoption, and foster placement
- Medical and dependent care FSAs
- Wprotege mentorship program
- LinkedIn learning and access to internal training and development
- Organizational transparency - our c-suite and senior leadership are easily accessible to all employees, they share business updates, and recognize top employees through a monthly all-hands and a weekly CEO message
- Virtual experiences, from Slack cooking challenges to trivia tournaments and employee awards
Company values
- Client Success: Putting The Client First, Even In Our Core Values - Everything that we do begins with a focus on client success. When our clients succeed, the rest falls into place. Successful clients are happy clients, and happy clients are more fun to work with. It’s not enough to just do great work; we aim to celebrate what we can accomplish together!
- Culture: Making Mondays Suck Less - We say it a lot: “We make Mondays suck less.” It’s kind of our tagline. We’ve created a fun, supportive, interactive environment where collaboration thrives, creativity is encouraged, and the best ideas prevail. Successful employees do better work for our clients, which makes Mondays suck less for everyone!
- Respect: Trusting Each Other, Challenging The Status Quo - We’re all on the same team and it’s a really, really great team. Individually, we’re capable of more than we think, and together, there’s almost nothing we can’t accomplish. We believe in one another, but we also believe that we can make each other better. Every day is a challenge to do just that
- Transparency: Accentuating The Positive, Eliminating The Negative - Whether it’s client-facing or internal, we know that the best decisions are made when all of the data is available: the good, the bad, and the WTF? Every client and employee should know and share the full picture so that failures are quickly rectified and successes are acknowledged and nurtured
- Drive | Thirsting For More: Digital marketing is an industry aggressively evolving, and we’ve adapted and looked forward to every new challenge. We’re passionate about our work: embracing innovation, running experiments, and producing thought leadership content. We don’t just stay informed of best practices; we create them
Company HQ
El Segundo, CA
Articles
Leadership
Michael Mothner
(CEO)Co-founder of CouponPal from 2010 to 2013. Co-founder of ScanDigital.com from 2007 to 2015.
Diversity, Equity & Inclusion at Wpromote
- We are actively prioritizing building a diverse community at Wpromote, including leadership and interview inclusivity training.
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