Senior CRM & Email Marketing Associate, Nexamp
Clean energy solution provider
Open for applications
Clean energy solution provider
501-1000 employees
Open for applications
501-1000 employees
Company mission
To build the future of energy that is clean, simple, and accessible.
Role
Who you are
- 3-5 years of CRM, lifecycle, or email marketing experience, preferably in DTC, SaaS, subscription, or regulated industries (energy, fintech, healthcare)
- Strong working knowledge of ESP platforms (e.g., Braze, Klaviyo, Salesforce Marketing Cloud, Iterable, Pardot, or similar)
- Experience with segmentation, A/B testing, and lifecycle strategy (welcome/onboarding, post-purchase, reactivation, etc.)
- Comfort with data and reporting tools; ability to turn insights into actionable recommendations
- Experience with loyalty programs or referral marketing is a plus, but not required
- Experience in B2C and B2B lifecycle journeys are a plus, but not required
- Experience using Litmus, Dreamweaver, Tableau, or other testing and analytics tools are a plus, but not required
- Familiarity with HTML and dynamic email content
- Basic knowledge of SQL or willingness to learn
- Highly organized with the ability to manage multiple projects simultaneously
- Commitment to Nexamp's mission and have a passion for solving tomorrow's climate crisis today
- Demonstrated experience in effectively communicating information, ideas, and perspectives with people inside and beyond your organization
- Experience in showcasing initiative to make improvements to current work, processes, products, and services across the organization. We value accountability and an ownership mentality
- Ability to ask appropriate questions, analyze data, identify the root causes of problems, and present creative solutions
- Expertise in building strong internal and external relationships with customers and stakeholders, instilling trust and loyalty across the industry
- Eagerness to develop a fundamental understanding of how Nexamp operates and then apply that knowledge effectively to inform business decisions
What the job involves
- Nexamp is seeking a strategic, data-driven Sr. Associate, CRM & Email Marketing to join our growing CRM and Lifecycle team
- This role will focus on owning and evolving our cross-channel engagement programs—email, SMS, and direct mail—with a strong emphasis on campaign strategy, journey orchestration, personalization, and performance optimization
- As a key member of the team, you’ll develop data-informed strategies to improve engagement, education, and retention across the customer lifecycle
- You’ll collaborate with cross-functional teams to design thoughtful customer journeys and support long-term revenue growth through smart segmentation, testing, and lifecycle-driven communication
- You will be hybrid out of our Boston, MA office and will report to the Email Marketing Manager
- Own the development and execution of lifecycle marketing strategies across email, SMS, and direct mail to drive engagement, conversion, and retention
- Design and optimize customer journeys and triggered campaigns using behavioral and lifecycle data
- Partner with the Integrated Marketing, Creative, and Product teams to translate campaign objectives into thoughtful cross-channel briefs and programs
- Collaborate with Marketing Operations and CRM systems teams to build, QA, and launch campaigns with precision
- Monitor and analyze CRM performance metrics (open/click rates, conversions, churn impact, etc.) to make recommendations and optimize strategy
- Support CRM roadmap planning with input on segmentation, channel mix, automation opportunities, and testing
- Champion CRM tool adoption and continuously improve internal documentation, processes, and best practices for customer data platforms (e.g., Pardot, Braze, Klaviyo, Iterable, Salesforce, etc.)
- Maintain a testing roadmap across channels to improve engagement, timing, creative, and copy performance
- Stay current on trends in CRM, deliverability, personalization, and retention marketing—and proactively bring forward ideas to evolve our program
- Create and maintain reporting dashboards and cross-functional updates to marketing and business stakeholders
Our take
Nexamp stands as a leading force in the shift towards a new era of clean energy. Specializing in solar energy solutions, the company spearheads the design, construction, and operation of solar assets throughout the US.
By offering subscription-based access to solar farms, Nexamp enables homeowners, businesses, and municipalities to harness solar energy benefits without the burden of upfront costs or risks. With a diverse portfolio and a customer base exceeding 70,0000, Nexamp's unwavering commitment to accessible, sustainable energy has solidified its position as an industry leader.
Recently bolstered by a substantial influx of funding, Nexamp is poised for expanded influence. This financial boost will fuel the development of 49 solar and battery storage projects, extending the benefits to thousands of households and furthering its mission towards a sustainable energy revolution,
Kirsty
Company Specialist at Welcome to the Jungle
Insights
14% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jun 2024
$2m
GROWTH EQUITY VC
Apr 2024
$520m
GROWTH EQUITY VC
Total funding: $1.0bn
Company benefits
- Health benefits starting day one
- Company sponsored service days
- Company contributed HSA account
- Cell phone reimbursement
- Flexible hybrid work arrangements
- Educational assistance
- Flexible time off
- Parental leave
- 401k company match
- Commuter/transit benefits
Company HQ
Downtown Crossing, Boston, MA
Leadership
Will Thompson
(Co-Founder)Graduated from Tufts University with a BASc in Environmental Engineering. Previously served as a Captain in the United States Army and as a Commander in the U.S. Coast Guard. Also worked as an Assistant Project Manager at CDM Smith.
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