Senior Field Marketing Manager, Sitecore

• You think like a demand generation leader but operate with the precision of a field marketer—segmenting the install base, activating high-value accounts, and partnering deeply with Sales, Account Management, and Partners to convert engagement into pipeline and revenue
• 7+ years in B2B marketing, with strong experience in demand generation, field marketing, or account-based marketing
• Proven ability to drive pipeline from existing customers, not just net-new acquisition
• Experience building and executing integrated, multi-channel campaigns tied to revenue outcomes
• Strong partnership with Sales, Account Management, and partners; comfortable in pipeline reviews and account planning
• Data-driven mindset with experience using CRM, marketing automation, and analytics tools (e.g., Salesforce, Power BI, 6sense)
• Experience in enterprise SaaS, digital experience platforms, or migration/modernization programs strongly preferred

Desirable

• This role is a pipeline-first position focused on driving revenue from Sitecore’s existing customer base. You will influence the strategy and execution of integrated marketing programs that accelerate customer migration to the cloud and expansion across the portfolio
• This is not a lifecycle or relationship marketing role. It is a growth engine role, where the install base is treated as a primary source of pipeline
• Own the end-to-end install base marketing strategy for North America, with accountability for migration and expansion pipeline generation
• Segment the install base by migration readiness, product usage, contract timing, and growth potential to drive highly targeted programs
• Build and execute integrated marketing plans aligned to revenue goals and account priorities, ensuring tight alignment with Sales and Account Management
• Design and execute programs that accelerate migration from legacy products (XM/XP) to XMC Cloud, with pipeline and meetings as core outputs
• Create urgency through partner with cross functional owners to execute against multi-channel campaigns (digital, field events, executive engagement, direct outreach) that overcome barriers like cost, complexity, and timing
• Plan and deliver high-impact field programs (events, roundtables, ABM plays) tailored to install base segments
• Partner with Sales, SDRs, and partner teams to accelerate pipeline creation and conversion across the funnel
• Use intent data, product insights, and account signals to prioritize high-opportunity accounts and refine targeting
• Activate programs such as executive roundtables, events, webinars, and digital campaigns to open new buying conversations and expand footprint
• Own reporting on pipeline generated, influenced revenue, conversion rates, and ROI across all install base programs
• Establish a closed-loop feedback system with Sales to continuously refine targeting, messaging, and investment
• Use analytics tools (e.g., Salesforce, Power BI, intent platforms) to guide decisions and optimize performance
• Measures of Success:
• Migration pipeline generated from the NA install base
• Expansion (cross-sell/upsell) pipeline and revenue influenced
• Install base engagement and coverage across priority segments
• Conversion rates across marketing-to-sales funnel stages
• Sales and Account Management alignment and adoption of marketing programs