Product Growth Strategy Lead, Grata
$120-140k
3 days a week in office (Near Bryant Park)
Search engine to find & research private companies
Be an early applicant
Search engine to find & research private companies
101-200 employees
Be an early applicant
$120-140k
3 days a week in office (Near Bryant Park)
101-200 employees
Company mission
To unlock the middle market by providing unparalleled information and access to drive the private economy.
Role
Who you are
- Minimum of 2 years of experience in an investment banking, private equity, or corporate development role
- You’re an excellent communicator. You can build high-quality, high-impact client-facing decks. You possess exceptional written and verbal communication skills and can demonstrate the ability to create customer-facing content and messaging that resonates
- Proven track record in building, getting buy-in, executing data-driven marketing plans, and staying focused on high-impact work in a fast-moving environment
- Strong interpersonal skills. Demonstrated experience building credibility with and delivering results for product teams, commercials teams, and customers
- Autonomous self-starter. Demonstrated ability to manage multiple projects/deals/work-streams simultaneously
- Demonstrated ability to glean meaningful insights from large datasets. Our primary analytics platforms are: HubSpot, Pendo, and Vitally
- Bonus points if you have experience with Grata!
What the job involves
- We’ve recently experienced significant growth and are now looking to add our first full-time product marketer to our team
- In this role, you’ll have a major impact in driving the adoption of new cutting-edge products that power dealmaking
- We’re looking for an ambitious subject matter expert who intimately understands our target audience
- This is a high-impact role that works directly with our founders and collaborates with nearly every team at Grata
- Collaborate with product management to define the go-to-market strategy for new product releases and updates
- Create detailed launch plans that encompass product features, target audience, pricing, distribution channels, and promotion strategy
- Act as the internal voice of our audience
- Determine a clear and compelling product positioning and messaging framework that effectively communicates the value proposition of Grata to all customer segments
- Build and own a program that effectively drives customer adoption and overall product usage
- Equip the commercial teams (Sales & Relationship Management) with the necessary tools and resources to sell Grata effectively
- Develop sales presentations, battle cards, and training materials that improve sales and retention outcomes
- Maintain a pulse on the competitive landscape
- Be ready to produce and update competitive collateral quickly and recommend improvements to Grata’s competitive posture in a dynamic market
- Be in person 3 days/week at our NYC HQ (located near Bryant Park)
Our take
Grata offers investors a way of locating and targeting private companies through its B2B search engine. The engine leverages Machine Learning (ML) and Natural Language Processing (NLP) to collect distributed company data, giving potential stakeholders greater insight into middle-market businesses.
It’s remarkable that, despite the middle market making up 99% of all US businesses, it’s long been a very difficult sector to gain any real insight or access to. Now that millions of small and medium enterprises (SMEs) are going online, however, a solution like Grata’s makes it much easier to find key information as investors weigh up their options.
While the likes of SourceScrub, which focuses on the financial services industry, are also making inroads in the B2B search engine niche, the fact that Grata is both industry-non-specific and market-focused could play to its advantage. That being said, it also scales up the challenge for the company’s tech to provide actionable insights for dealmakers.
With plenty of funding at its back, the company is looking to continue to refine its machine-learning capabilities moving forward. It has also been working to expand its customer list, which already includes the likes of Providence Equity, Denali Growth Partner, and One Medical.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Feb 2022
$25m
SERIES A
Apr 2021
$6.3m
SEED
Total funding: $34.5m
Company benefits
- Company-sponsored health, dental, and vision plans
- Flexible Time Off
- 12 weeks of parental leave for all employees
- Stock options for all employees
- 401K plans
- Weekly happy hours
- Monthly lunch and learns
- Hybrid work environment
- Dog-friendly office
- Monthly social events
Company values
- Excellence – Grata has a history of delivering at every level. People trust us because when we set goals, we achieve them. When we encounter challenges we learn from them and improve
- Transparency – We focus on clear goals. We address company issues out in the open within our organization. Everyone is held accountable in a positive, constructive way
- Growth – We succeed because we're growth-minded and nimble. Wins at Grata are celebrated then built-upon; losses are analyzed then addressed. If something isn’t working we pivot. We’re always comfortable experimenting with new areas of opportunity
- Community – Grata’s community is a place where we share knowledge and ideas with each other, customers, investors, and partners. This builds trust, which builds lasting relationships. Everyone contributes to the shared vision
Company HQ
Midtown Manhattan, New York, NY
Articles
Leadership
Andrew Bocskocsky
(Co-Founder & CEO)Before co-founding Grata in 2016, they founded and led Gramercy360, a Technology Consulting, Strategy and Development firm.
Nevin Raj
(Co-Founder & COO)Private Equity, Investment Banking and Business Analyst who, before co-founding Grata, spent periods at investment firms Riverside Partners and Jefferies, as well as McKinsey & Company.
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