Product Marketing Manager, Grindr

• Experience: 8+ years of experience delivering successful go-to-market, engagement, and growth strategies, with 5+ years specifically in product marketing, ideally within the tech or dating app industry
• Action-Oriented: Proactive, collaborative, and a master of simplification. You continually push towards clarity and driving delivery of strong results
• Self-Starter: Hard-working, detail-oriented, and organized. You thrive in challenging environments and are undeterred by complexity
• Master Communicator: Excellent written and verbal communication skills, comfortable presenting and sharing work with executive leadership. Strong interpersonal skills to influence and motivate people at all levels across various functions
• Product Marketing Mindset: Ability to distill the essence of complex products and convey the value they create. You can develop a strong messaging hierarchy, effective strategies, and impactful go-to-market plans
• Lifecycle Expertise: Deep understanding of the customer lifecycle — from acquisition and onboarding through engagement, retention, and reactivation — with the ability to design marketing strategies that maximize user value at every stage
• Analytical Skills: Outstanding ability to use data to craft insightful stories, inform strategies, and guide decision-making

Desirable

• As a Product Marketing Manager at Grindr, you will play a pivotal role in shaping and amplifying the core user experience that powers our community — from browsing and chatting to making meaningful connections
• You will lead go-to-market strategies, influence product direction, and ensure that the voice of our users is embedded in everything we build
• This highly cross-functional role partners closely with Product, Engineering, Design, Research, Data, and Marketing. Your mission: craft strategies that drive awareness, adoption, and engagement across Grindr’s most essential product experiences, helping millions of people connect in more authentic and valuable ways
• Synthesize Insights: Turn customer, market, and competitive insights into actionable recommendations that shape Grindr’s core product experience
• Strategic Influence: Partner with Product and Design to guide roadmap priorities and feature development, ensuring that enhancements to the core experience meet user needs and business goals
• GTM Strategy & Execution: Develop and implement go-to-market strategies for product launches, including winning naming, messaging, positioning, and campaign narratives. Set goals and metrics for success, and coordinate with cross-functional teams to ensure flawless execution
• Lifecycle Impact: Drive strategies across the full user journey — from awareness and onboarding to engagement, reactivation, and retention
• Problem-Solving: Tackle complex challenges with a strategic mindset, creating thoughtful recommendations and action plans
• Measure Success: Define KPIs, track adoption and engagement metrics, evaluate campaign performance, and continuously iterate to maximize product and marketing impact