Director of Card Marketing, Sunbit
+ Stock options
Buy now, pay later technology platform
Open for applications
Buy now, pay later technology platform
201-500 employees
Open for applications
+ Stock options
201-500 employees
Company mission
To eliminate financial waste and pass the savings back to our customers and merchant partners.
Role
Who you are
- The ideal candidate will have experuie3nce delivering growth through high-performing acquisition campaigns levitating organic and paid channels
- You will bring a strong background in lifecycle marketing, from strategy up to optimization
- 3+ years of experience leading end-to-end development of multi-channel lifecycle marketing initiatives, from strategy to execution, to optimization
- Prior experience in scaling new products
- Familiarity with the unique aspects of marketing credit cards, loans or other consumer financial products
- A bias for data-driven decision making and string analytical skills
- Proven track record of driving user acquisition and engagement in a fast-paced environment
- Performance-driven with an entrepreneurial spirit
What the job involves
- REPORTS TO: Chief Customer Officer
- As a Director, Card Marketing you will play a critical role in driving the growth for the Summit Credit Card and Co-Branded Credit Card business
- This includes leading the invitation to apply program including prescreen campaigns, online, in-app and digital campaigns, and delivering personalized cardholder engagement, lifecycle, and servicing email journeys and driving pre-screen acquisition efforts via email and direct mail
- This role will cover the full lifecycle of cardholders, driving engagement and loyalty at every touchpoint
- Own lifecycle marketing growth strategies and execution across owned channels (email, in-app, push, social media) to drive adoption and retention of Sunbit’s card products
- Collaborate directly in the planning, creation and execution of joint marketing campaigns with Sunbit Co-Branded Card partners
- Execute end-to-end creation of targeted and personalized campaigns
- Own the creative development for all marketing campaigns, ensuring that messaging and design align with brand objectives and engage target audiences effectively
- Analyze customer data to segment audiences and personalize messaging for maximum engagement
- Develop testing plans to continually optimize communications
- Build and manage smart segments to drive effective targeting and personalization across all campaigns
- Work with a direct mail house to execute pre-screened cardholder acquisition campaigns
- Maintain a deep understanding of funnel management to maximize customer acquisition, retention, and growth
Our take
Buy now pay later (BNPL) options have been a lifeline for consumers who need to make essential purchases but need a bit more breathing space to pay for them. Sunbit provides a BNPL solution to service providers, retailers and consumers, helping thousands of communities where traditional financing options have previously been the only route.
Sunbit disrupts the lengthy process of getting credit, utilising its own proprietary machine learning technology to create personalized payment plans for each customer rather than relying on pre-approval based on a FICO score. Their 30-second approval process makes it an attractive option for retailers looking to increase sales as customers can get an in-store decision. Payback has 3, 6, and 9 month flexible options and the platform covers purchases of up to $10,000.
The company is looking to grow after an impressive financial investment in 2024 that reflects consumers turning to new payment options, such as BNPL. The funding is supporting its Sunbit no-fee credit card and embedded financing partnerships.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
May 2021
$130m
SERIES D
Sep 2020
$26m
SERIES C
Total funding: $211.2m
Company benefits
- Mission driven + empowered + collaborative
- Competitive pay and stock options
- Health Insurance options including Medical, Dental, Vision, Life, EAP, FSA, & Maternity Leave
- 401K Plan with Matching
- Cell Phone Stipend
- Commuter Supplement for LA Office eligible employees
- Casual Dress
- Monthly Lunches in LA HQ
Leadership
Arad Levertov
(CEO)Arad served in the Israeli Defense Forces as a Major for 5 years, before spending almost 5 years at Intel. They left their role of 6 years as COO of Enova International to co-found Subnit in January 2016.
Ornit Dweck-Maizel
(CTO)Having spent 2 years as an Intel Software Developer, Ornit worked at superderivatives in R&D for 9 years. She co-founded Sunbit in 2016, serving since as CTO.
Tamir Hazan
(Head of AI)Tamir undertook a PhD in Machine Learning and Computer Vision at The Hebrew University before co-founding Sunbit with Ornit, Arad, and Tal. They have been in Analytics since June 2017.
Tal Riesenfeld
(Head of Sales)Tal served in the IDF before spending 2 years at HP in Strategic Marketing and 4 months at Google. They co-founded Eyeview in 2008, working there for 8 years prior to co-founding Sunbit in 2016.
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