Vice President of Global Partner Marketing, Cloudflare
Web performance and security platform
Open for applications
Web performance and security platform
1001+ employees
Open for applications
1001+ employees
Company mission
Cloudflare's mission is to help build a better Internet that is bold and ambitious.
Role
Who you are
- Strategic Leadership: 15+ years of progressive B2B marketing experience, with a minimum of 7 years in a senior leadership role focused on global partner or channel marketing within the SaaS, cybersecurity, or cloud industry
- Executive Presence: Exceptional communication and presentation skills with a proven ability to engage and influence C-level executives, both internally and with partners
- Global Experience: Demonstrated success in building and leading global, distributed teams and developing high-impact marketing strategies across different regions and partner types
- Partner Ecosystem Expertise: Deep, hands-on knowledge of the partner ecosystem, including go-to-market motions with resellers, distributors, GSIs, technology alliances, and marketplaces
- Data-Driven Mindset: Strong analytical skills with the ability to define metrics, analyze performance data, and translate insights into actionable strategies
- Technical Acumen: A solid understanding of modern marketing technologies, including PRM systems (e.g., Impartner), partner automation platforms, and CRM systems (e.g., Salesforce)
What the job involves
- As the Vice President, Global Partner Marketing, you will be the driving force behind Cloudflare's worldwide partner marketing strategy
- Reporting directly to the Chief Partner Officer, you will be responsible for building and scaling a global marketing function that empowers and engages our entire partner ecosystem, including channel partners, distributors, global system integrators (GSIs), managed service providers (MSPs), service providers (SPs) and technology alliances
- This is a strategic leadership role that requires a blend of visionary thinking, operational excellence, and executive level collaboration. You will lead a high performing team to create and execute data driven marketing programs that significantly increase partner sourced revenue, expand market reach, and establish Cloudflare as a top partner of choice
- You’ll work closely with partner sales, product marketing, field marketing, and corporate communications to drive joint pipeline, increase partner-sourced revenue, and scale the impact of our partner programs
- Executive Strategy & Vision: Define, own, and evangelize the global partner marketing vision and strategy. Align marketing initiatives with Cloudflare's corporate goals and partner sales objectives to drive exponential growth across all partner segments
- Global Team Leadership: Build, mentor, and lead a world-class global partner marketing organization. Foster a culture of accountability, innovation, and collaboration to maximize team performance and impact
- Ecosystem Demand Generation: Direct the creation of integrated co-marketing campaigns and repeatable programs that generate a robust joint pipeline with our most strategic partners. Oversee the effective use of Market Development Funds (MDF) to drive measurable ROI
- Partner Enablement & Communications: Architect a comprehensive partner enablement strategy. Ensure partners have the messaging, content, and tools they need to effectively sell Cloudflare's portfolio
- Performance & Analytics: Establish and track a global dashboard of key performance indicators (KPIs) to measure the impact of partner marketing efforts, including partner sourced revenue, pipeline, and engagement. Use data to inform decisions and optimize strategies
Our take
Cloudflare is a multi-service global network that provides web security and infrastructure, DDoS mitigation services, and a content delivery network. Founded in 2009, Cloudflare has risen to become an industry giant, with around 25 million global internet properties on its network.
Cloudflare has been responsible for a number of admirable initiatives, offering free web protection to human rights groups, journalists, artists, and US election websites. This goes some way to counteracting the flak Cloudflare has received in some circles for the controversial groups and users who use its services. This chequered history, however, has not affected its over 80% market share in the content delivery network field.
This is perhaps in part because it has proven sharp at staying abreast of the rapidly morphing tech and digital space and customer demands. For example, Cloudflare is shifting to 100% renewable energy usage to create a zero-emissions internet, and in 2020 released a feature that would help users navigate data privacy regulations by selecting where their data is stored.
The cloud infrastructure market reached $53 billion in 2022. While the Big 3 (Amazon, Microsoft, and Google) own 65% of the market, that still leaves billions of dollars left for companies such as Cloudflare. Its ambitious and successful work is likely to continue being a crucial feature of the web, but in 2023, placed it in the crosshairs of hackers looking to exploit its infrastructure. The beginning of 2024 saw Cloudflare vow to bolster its security and patch vulnerabilities.
Steph
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Company benefits
- Minimum 8 weeks of paid parental leave
- Equal opportunity employer
- Unlimited paid time off policy
- Work from home opportunities
- Medical, Dental & Vision Insurance
- Life Insurance, Disability Insurance
- 401(k) plans
- Family planning and fertility program
- Gym discounts
- Commuter Benefits Program
Company HQ
China Basin, San Francisco, CA
Leadership
Lee Holloway
(Lead Engineer)Lee started their career as an Engineer at Homewarehouse for a year before working at Unspam Technologies for 4 years. They co-created Project Honey Pot in 2004 and Cloudflare in March 2009, serving as Lead Engineer of both to present.
Michelle Zatlyn
(President & COO)Having worked for Investor Economics and I Love Rewards for a combined 4 years, Michelle worked at Toshiba for 3 years as a Product Manager. She then co-founded Cloudflare in 2009 as COO, and has served as President since 2020. She is also a Board Member at Atlassian.
Matthew Prince
(CEO)Matthew studied for an MBA at Harvard Business School before co-founding Unspam Technologies in December 2001, and Cloudflare as CEO in March 2009.
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