Associate GTM Engineer, G2
$110-130k
4 days a week in office
Review site for business software & services
Be an early applicant
Review site for business software & services
1001+ employees
Be an early applicant
$110-130k
4 days a week in office
1001+ employees
Company mission
To make trust a central part of the digital transformation.
Role
Who you are
- 2+ years in RevOps, GTM strategy, sales, or a technical/engineering role within B2B SaaS GTM
- Demonstrated success building or supporting AI automation into GTM workflows (lead scoring, pipeline insights, AI summaries, outbound triggers, etc.)
- Technical proficiency to design and implement workflows: general software engineering literacy (how servers and APIs work, how data moves between systems) and an engineer’s instinct for choosing and testing the right solution for the job
- Comfortable building and debugging workflows hands-on in a platform like n8n, paired with the curiosity and drive to learn fast and grow in a highly fluid space
- Working familiarity with the sales/martech stack (Salesforce, Salesloft, Gong) plus GenAI and automation tools (Claude, Zapier, Clay, Notion)
- Working knowledge of Salesforce, Snowflake, Looker, and/or equivalent platforms — ideally as a former practitioner or seller who's used these tools day-to-day, not just built on top of them
- Collaborative, with the ability to work with Sales, CS, and Marketing—not just for them
- Bias for speed: quick iteration, hypothesis testing, and continuous learning
- We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway
What the job involves
- At G2, our mission is to make the go-to-market (GTM) engine faster, smarter, and more personalized—powered by AI
- We're looking for a hands-on builder with working knowledge of the sales and martech stack who is eager to apply AI to real GTM problems
- You’ll partner with Revenue, Marketing, and CS to build, test, and improve AI-powered workflows, with guidance from G2’s GTM Engineer
- Support intake & requirements: Work with RevOps, Sales, Marketing, and CS to document workflow requests as clear specs, escalating scope and priority questions to the GTM Engineer
- Build and ship workflows: Use GPT-4, Claude, n8n, Clay, Exa, and similar tools to build and test workflows from defined specs, and to debug and iterate as feedback comes in
- Apply sound design practices: Work backward from the desired outcome using critical thinking and UX principles. Understand and follow established patterns for when to use agentic workflows and when to lean on deterministic logic, and raise design questions early
- Support pilots and enablement: Help roll out workflows with GTM teams, gather rep and CSM feedback, and support adoption through documentation and training
- Track results: Report on hours saved, pipeline influenced, and conversion lifts for the workflows you build
- Translate GTM strategy into execution: Operationalize project plans into real-time workflows that drive pipeline growth and faster prospect follow-up
- Deploy self-serve AI tools: Launch automated + Slack-triggered workflows that reduce prep/admin time by 25–40% and dynamically prioritize accounts
- Automate connected workflows: Improve hand-offs across Salesforce, Gong, and G2 Intent, cutting time-to-action by 20–30%
- Support adoption across functions: Increase adoption of GTM tools by 60–80% by aligning AI workflows with how reps and CSMs actually work
- Contribute to GTM Engineering’s Tooling: Partner with GTM Engineering lead on build-vs-buy decisions, evaluation of third-party models, and extending G2's AI infrastructure for GTM
Our take
G2 helps companies to compare the best business software and services based on user ratings and social data. Its rise emphasises just how fragmented and competitive the market is for business software today, and how a company that provides a way to navigate through all the confusion has a very good shot at building a lucrative business.
The company is part of a large group that has sprung up online to provide reviews and competitive analysis of various software products. However, unlike many others, G2 doesn't use an affiliate revenue model, where revenue is earned through advertisements and clicks. G2 instead uses a similar model to Glassdoor, striving for authenticity and credibility.
This approach has seen the site rise in popularity as it delivers reviews and analytics to make navigating the software landscape less complex for businesses and their teams.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
53% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jun 2021
$157m
SERIES D
Oct 2018
$55m
SERIES C
Total funding: $257.6m
Company benefits
- 22 days holiday (excl. bank holidays)
- Work from home opportunities
Company HQ
Chicago Loop, Chicago, IL
Leadership
Godard Abel
(Co-Founder & CEO)Previously founded and led BigMachines, a leading SaaS CPQ company.
Tim Handorf
(Co-Founder & Head of G2 Labs)Before G2, served as a Vice President of Product Management at BigMachines.
Mike Wheeler
(CTO)Came to G2 from TapJoy, where they helped to launch a mobile web product to an audience of more than 3 million users.
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