Demand Generation Lead, Tabs

• If you’re excited by the challenge of building a growth engine from the ground up, and want to play a key role in defining how modern finance teams discover and adopt AI-native tools, we’d love to meet you
• Have 6+ years of B2B growth or demand gen experience, ideally at a SaaS startup
• Have built or scaled ABM and paid acquisition programs that contributed directly to pipeline
• Are equally comfortable setting strategy and rolling up your sleeves to run ads, write copy, or plan an event
• Love working closely with sales and can build systems that connect the dots between marketing activity and closed revenue

Desirable

• Tabs is looking for a scrappy, strategic, and data-driven Growth Lead to own pipeline generation and accelerate our go-to-market motion
• You’ll lead demand strategy across performance marketing, ABM, and events—experimenting quickly, doubling down on what works, and helping us scale revenue
• You’ll report to the VP of Marketing and work closely with sales, RevOps, and product marketing
• Pipeline & Demand Gen: Own the end-to-end strategy for growing qualified pipeline—across all our own and paid channels, continually optimizing for conversion rates, CPL, and testing new copy, campaigns, and initiatives
• ABM & Outbound Support: Build and execute ABM programs targeting priority segments and accounts; partner with sales to fuel outbound with the right content, campaigns, and signals
• Performance Marketing: Manage all our paid channels (LinkedIn, Google, G2, etc) to drive high-intent leads and pipeline
• Events & Field Marketing: Lead event strategy and execution, including executive dinners, trade shows, and sponsored meetups—owning invite strategy, pipeline goals, and follow-up
• Website & Conversion: Own our website as a performance channel, optimizing for conversion, experimenting with messaging, shipping new lead gen assets, and scaling what works
• Analytics & Attribution: Define key growth metrics and track channel performance and ROI across the funnel