Director of Direct to Consumer, SharkNinja
Financial Planning & Analysis
Office located in Needham, MA
Home devices and appliances
Job no longer available
Home devices and appliances
1001+ employees
Job no longer available
Office located in Needham, MA
1001+ employees
Company mission
SharkNinja's mission is to positively impact people's lives every day in every home around the world.
Role
Who you are
- Bachelor’s degree in Finance, Accounting, Business, or a related field; MBA or advanced degree highly preferred
- 12+ years of progressive experience in financial planning, analysis, and business partnering roles, with at least 5 years in a senior leadership capacity
- Significant experience in e-commerce or direct-to-consumer (DTC) financial management
- Proven track record in leading FP&A teams, driving financial performance, and managing commercial strategies
- Advanced skills in financial modeling, forecasting, and reporting tools
- Proficiency in financial planning software such as Adaptive Insights, Power BI, Domo, or similar platforms
- Strong communication and leadership skills, with the ability to influence senior executives and cross-functional teams
- Experience collaborating with operations, marketing, and product teams to achieve financial and strategic objectives
- "RARELY SATISFIED" – Constantly seeking improvement and innovation
- "PROGRESS OVER PERFECTION" – Embracing agility and adaptability
- "DETAILS MAKE THE DIFFERENCE" – Bringing precision and rigor to your financial analysis
- "WINNING IS A TEAM SPORT" – Collaborating across teams to drive results
- "COMMUNICATING FOR IMPACT" – Ensuring clear, actionable communication that influences decision-making
What the job involves
- We are seeking a strategic and experienced Director, FP&A – Direct to Consumer (Americas) to lead and oversee the financial planning and analysis for our DTC business
- This role will play a critical part in shaping the commercial strategy, driving sales and margin performance, and ensuring financial excellence for one of SharkNinja’s most dynamic business units
- The Director, FP&A – Direct to Consumer will lead the finance team supporting the Americas DTC business
- This role combines strategic leadership with hands-on execution, focusing on commercial strategy, sales and margin management, financial forecasting & actuals reporting, and point-of-sale (POS) analysis
- As a senior leader, you will collaborate closely with teams across sales, marketing, product development, and operations to drive financial performance and execute SharkNinja’s strategic goals in the DTC space
- Lead and develop the FP&A team for the Americas DTC business, ensuring alignment with SharkNinja’s overall financial and strategic objectives
- Own the financial management process, including forecasting, budgeting, and reporting of actuals for the DTC business
- Develop and execute strategies to drive sales growth and margin optimization, ensuring the DTC business meets its financial targets
- Partner with senior leadership to align financial strategies with long-term business goals
- Oversee the commercial strategy for the DTC business, ensuring alignment between pricing, promotions, and product strategies to maximize profitability
- Analyze and manage sales and margin performance, identifying risks and opportunities to improve financial outcomes
- Provide actionable insights to drive key business initiatives, such as product launches, promotional campaigns, and customer acquisition strategies
- Lead POS reporting to track sales performance and identify trends, opportunities, and risks across the DTC business
- Oversee financial analysis and reporting to provide clear, actionable insights to executive leadership and cross-functional partners
- Implement and refine financial models to improve forecasting accuracy and enhance decision-making capabilities
- Collaborate with sales, marketing, and product teams to align financial strategies with go-to-market initiatives
- Partner with operations and investment teams to ensure efficient inventory management, fulfillment processes, and strategic allocation of resources
- Act as a trusted financial advisor to key stakeholders, ensuring alignment on financial objectives and strategic initiatives
- Drive process improvements within the FP&A function to increase efficiency, accuracy, and scalability of financial operations
- Establish and maintain best practices for financial planning, reporting, and analysis within the DTC business
- Monitor and manage key performance indicators (KPIs) to ensure alignment with business objectives
Our take
Consumer demand for new and better home appliances continues to grow. SharkNinja serves this demand by designing and manufacturing innovative home goods and devices. Specifically, it has a growing line of solutions that consist of Shark cleaning and home care products and Ninja kitchen appliances.
SharkNinja has been in operation since 1994, which is testament to the quality and popularity of its products. Since its initial launch in Canada, the company has expanded into the US and the UK. In 2017 SharkNinja was bought by CDH Private Equity for over $1.5 Billion, further proof of its impressive market value. Perhaps more evidence is that it brings in annual revenues of around $4B.
SharkNinja’s main challenge is facing down big-name competitors such as home appliance giant Dyson. In fact, through innovative design, it seized the market-leading spot in traditional vacuums from Dyson and is only second to iRobot in sales of robotic models. A 2023 IPO saw an extra $296 million in funding added to SharkNinja's pot and was followed by product launches in new sectors such as air conditioning and food cooling, indicating that the company is still full of new product ideas.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Company benefits
- Employer paid group benefits including medical, dental, life insurance and more
- Competitive RRSP matching program
- 16 vacation days to start
- Paid sick days
- Paid volunteer and cultural days
- Employee & Family Assistance program
- An opportunity to accelerate your career with world class brands
- Continuous development and mentoring
- Opportunity to join various employee-based affinity groups
- Diverse, inclusive, and community-minded organization
- Wellness program offering free virtual fitness classes and a fitness reimbursement
- Employee product discounts
Company values
- Never be afraid to dream big
- Relentlessly innovate
- Obsess about customer satisfaction
- Build people up
- Seize opportunities - individually and collectively
Company HQ
Needham Heights, Needham, MA
Articles
Leadership
Mark Rosenzweig
(Founder)Founded SharkNinja in 1994. Has won three Red Dot Awards for product Design.
Salary benchmarks
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Diversity, Equity & Inclusion at SharkNinja
- At SharkNinja, Diversity, Equity, and Inclusion is vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. Your role in Diversifying SharkNinja:
- As a corporate citizen, learn and support SharkNinja’s Diversity, Equity & Inclusion strategy
- Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias
- Explore SharkNinja’s DEI Groups or volunteer to serve on committees that organize diversity-related events and activities
- Participate in employee engagement surveys and respond as openly and honestly as possible
- Become culturally competent; take the time to learn about different cultures, races, religions, and backgrounds represented by your colleagues
- Ensure equitable experiences, strengthen inclusion acumen, and promote a culture of inclusivity and belonging that embraces the contributions of all team members
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